Rascasse Audience Intelligence

Semi-trailer Audience in United States

A data profile of the people who buy, follow and care about Semi-trailer in United States — modelled from more than twelve digital signal sources. Semi-trailer has an estimated audience of 6,051,917 people in United States.

#3338among Topic in United States#232in Cars & Mobility

The average Semi-trailer fan in United States is 43.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volvo Trucks, Peugeot, Iveco, with strongest over-indexing on Volvo Trucks (28.94× the country average).

Demographically, the Semi-trailer audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Semi-trailer fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Semi-trailer profile in United States.

Audience size
6.1M
in United States
Gender
19.8%♀
80.2% male
Age
43.9
average years
Country rank
#5676
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Semi-trailer fans

19.8% are female, 80.2% are male, average age 43.9.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Semi-trailer audience in United States
MetricValue
Female19.8%
Male80.2%
Average age43.9
Estimated audience size6,051,917
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Semi-trailer audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Semi-trailer audience comes from United States.

Worldwide audience distribution share by country for Semi-trailer
CountryShare
United States41.9%
Brazil10.8%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Semi-trailer audience in United States is strongest.

Fig. 05

Top regions by affinity

Semi-trailer fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K1.56×
02Iowa~80K1.54×
03Nebraska~40K1.38×
04Wisconsin~100K1.36×
05Illinois~300K1.31×
06North Dakota~20K1.23×
07Oklahoma~80K1.22×
08Idaho~40K1.22×
09South Dakota~20K1.22×
10Minnesota~100K1.20×
11Texas~600K1.17×
12Kansas~50K1.15×
13Ohio~200K1.13×
14Montana~20K1.13×
15New Mexico~30K1.12×
16Missouri~100K1.10×
17Kentucky~80K1.09×
18Utah~60K1.08×
19Arkansas~50K1.05×
20Arizona~100K1.00×
21Tennessee~100K1.00×
22Michigan~200K0.98×
23Georgia~200K0.97×
24Mississippi~50K0.97×
25Alaska~10K0.97×
26Vermont~10K0.96×
27Colorado~90K0.94×
28Nevada~50K0.93×
29Delaware~20K0.93×
30Washington~100K0.92×
31West Virginia~30K0.92×
32Maine~20K0.92×
33Rhode Island~20K0.92×
34Hawaii~20K0.91×
35New Hampshire~20K0.91×
36Oregon~60K0.90×
37Washington, District of Columbia~20K0.90×
38Alabama~80K0.89×
39Louisiana~70K0.89×
40Florida~400K0.87×
41California~600K0.86×
42South Carolina~80K0.86×
43Connecticut~50K0.84×
44North Carolina~200K0.83×
45Virginia~100K0.81×
46Pennsylvania~200K0.78×
47New Jersey~100K0.78×
48Maryland~80K0.77×
49Massachusetts~90K0.74×
50New York~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Semi-trailer, United States
0.67×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Semi-trailer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Semi-trailer audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility38.09×
02Volvo TrucksCars & Mobility28.94×
03PeugeotCars & Mobility20.00×
04Flatbed truckCars & Mobility13.09×
05Škoda AutoCars & Mobility13.08×
06PeterbiltCars & Mobility13.05×
07Love's Travel Stops & Country StoresShopping8.25×
08Diesel engineCars & Mobility6.53×
09Touring motorcycleCars & Mobility6.28×
10Auto showCars & Mobility6.11×
11VanCars & Mobility6.01×
12Motorcycle accessoriesCars & Mobility5.30×
13Discount TireShopping4.84×
14Dump truckCars & Mobility4.31×
15Public transportCars & Mobility4.21×
16FedExBusiness & Career4.16×
17Tractor Supply CompanyShopping4.12×
18Solar energyHome & Garden3.69×
19LogisticsBusiness & Career3.51×
20AutoZoneCars & Mobility2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Semi-trailer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Semi-trailer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Career OrientationPOWER2.21×
Need for SecurityCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Semi-trailer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
CreativityOPEN0.63×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Semi-trailer have in United States?

Semi-trailer has an estimated audience of 6,051,917 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Semi-trailer fans?

19.8% of Semi-trailer fans are female, 80.2% are male, with an average age of 43.9 years.

03

Which brands do Semi-trailer fans like most?

Semi-trailer fans show strongest brand affinity for Volvo Trucks (28.94×), Peugeot (20×), and Iveco (38.09×) over the country average.

04

Where do Semi-trailer fans live in United States?

Semi-trailer fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Semi-trailer fans also like?

Beyond Semi-trailer itself, the audience over-indexes on Peugeot (20×), Iveco (38.09×), Love's Travel Stops & Country Stores (8.25×), and Discount Tire (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Semi-trailer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Semi-trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →