Peterbilt Audience in United States

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Peterbilt has an estimated audience of 2,744,075 people in United States. 15.3% are female, 84.7% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Freight transport, Kenworth, Pilot Flying J, Semi-trailer, Trucking industry in the United States.

The average Peterbilt fan in United States is 41.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Freight transport, Kenworth, Pilot Flying J, with strongest over-indexing on Freight transport (6.55× the country average). Demographically, the Peterbilt audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Peterbilt fans

Demographic split for Peterbilt audience in United States
MetricValue
Female15.3%
Male84.7%
Average age41.4
Estimated audience size2,744,075

Audience persona

The typical Peterbilt fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Top regions in United States

Top regions ranked by reach for Peterbilt in United States
RegionReachAffinity
Texas304,6491.29×
California229,3620.76×
Florida139,1310.75×
Illinois86,7270.95×
Pennsylvania76,3710.83×
Georgia76,1240.9×
Ohio71,5040.85×
New York69,5630.45×
North Carolina67,1530.81×
Missouri57,8561.31×
Tennessee52,1220.95×
Indiana51,2531.02×
Washington48,6050.88×
Michigan44,9490.63×
Virginia44,2540.66×
Arizona43,0560.77×
Louisiana40,5421.15×
Wisconsin40,1320.97×
South Carolina37,7440.91×
Oklahoma37,5301.23×
Utah36,4821.48×
Kentucky36,3761.06×
New Jersey35,9770.52×
Alabama35,2100.92×
Iowa34,9031.54×
Colorado33,8890.78×
Minnesota33,1290.84×
Kansas32,4401.5×
Arkansas31,3991.39×
Oregon29,0200.92×
Mississippi28,1441.24×
Maryland28,0970.6×
Idaho27,9422.03×
Massachusetts26,3120.49×
Nevada22,0460.83×
Nebraska20,9261.52×
New Mexico16,3061.18×
Connecticut15,8450.58×
North Dakota12,2272.17×
West Virginia11,9950.94×
Montana11,7511.54×
Wyoming11,6412.86×
South Dakota10,3001.62×
Maine6,7310.68×
New Hampshire6,6630.62×
Alaska5,0690.86×
Rhode Island4,5140.52×
Hawaii3,9720.34×
Delaware3,9010.52×
Washington, District of Columbia2,6690.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peterbilt audience
BrandAffinityCategory
Freight transport6.55×Cars & Mobility
Kenworth24.08×Cars & Mobility
Pilot Flying J10.25×Cars & Mobility
Semi-trailer13.05×Cars & Mobility
Trucking industry in the United States10.06×Business & Career
Flatbed truck17.5×Cars & Mobility
Semi-trailer truck7.24×Cars & Mobility
Trailer (vehicle)8.09×Cars & Mobility
Trucking22.62×Games
Mack Trucks15.37×Cars & Mobility
Heavy equipment4.9×Home & Garden
Internal combustion engine4.74×Cars & Mobility
AutoZone2.76×Cars & Mobility
Toyota Crown15.73×Cars & Mobility
Discount Tire4.04×Shopping
Love's Travel Stops & Country Stores8.33×Shopping
Box truck7.76×Cars & Mobility
Road transport5.95×Cars & Mobility
Logistics3.53×Business & Career
Commercial driver's license8.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peterbilt audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Need for SecurityCONSERVATISM1.63
Quality AwarenessPREMIUM1.44
DIY MentalityTHRILL1.33
Career OrientationPOWER1.33
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Peterbilt
CountryShare
United States59.2%
Canada7.6%
Brazil3.1%

See Peterbilt audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Peterbilt have in United States?

Peterbilt has an estimated audience of 2,744,075 people in United States, concentrated in Texas and California.

What is the gender split and age of Peterbilt fans?

15.3% of Peterbilt fans are female, 84.7% are male, with an average age of 41.4 years.

Which brands do Peterbilt fans like most?

Peterbilt fans show strongest brand affinity for Freight transport (6.55×), Kenworth (24.08×), and Pilot Flying J (10.25×) over the country average.

Where do Peterbilt fans live in United States?

Peterbilt fans in United States are most concentrated in Texas (reach 304,649), California (reach 229,362), and Florida (reach 139,131). These three regions account for the largest share of the active audience.

What other brands do Peterbilt fans also like?

Beyond Peterbilt itself, the audience over-indexes on Kenworth (24.08×), Pilot Flying J (10.25×), Semi-trailer (13.05×), and Trucking industry in the United States (10.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peterbilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.