Rascasse Audience Intelligence

Peterbilt Target Market in United States

A data profile of the people who buy, follow and care about Peterbilt in United States — modelled from more than twelve digital signal sources. Peterbilt has an estimated audience of 2,706,682 people in United States.

#4among Commercial vehicles in United States#1142among Brand in United States#380in Cars & Mobility

The average Peterbilt fan in United States is 41.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Freight transport, Pilot Flying J, Kenworth, with strongest over-indexing on Freight transport (6.55× the country average).

Demographically, the Peterbilt audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peterbilt fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peterbilt profile in United States.

Audience size
2.7M
in United States
Gender
15.3%♀
84.7% male
Age
41.4
average years
Country rank
#11183
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peterbilt

15.3% are female, 84.7% are male, average age 41.4.

Fig. 02

Gender split

15.3%
Female
84.7%
Male
Demographic split for Peterbilt audience in United States
MetricValue
Female15.3%
Male84.7%
Average age41.4
Estimated audience size2,706,682
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Peterbilt audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Peterbilt audience comes from United States.

Worldwide audience distribution share by country for Peterbilt
CountryShare
United States58.9%
Canada7.6%
Brazil3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peterbilt audience in United States is strongest.

Fig. 05

Top regions by affinity

Peterbilt customers by region in United States
#RegionReachAffinity×
01Wyoming~10K3.01×
02North Dakota~10K2.15×
03Idaho~30K2.01×
04South Dakota~10K1.74×
05Nebraska~20K1.59×
06Iowa~40K1.56×
07Montana~10K1.51×
08Kansas~30K1.47×
09Arkansas~30K1.46×
10Utah~40K1.43×
11Missouri~60K1.31×
12Louisiana~50K1.30×
13Mississippi~30K1.29×
14New Mexico~20K1.21×
15Texas~300K1.20×
16Oklahoma~40K1.18×
17Kentucky~40K1.05×
18Indiana~50K1.01×
19West Virginia~10K1.01×
20Tennessee~50K0.93×
21South Carolina~40K0.92×
22Wisconsin~40K0.92×
23Alabama~40K0.92×
24Alaska~5K0.91×
25Illinois~80K0.88×
26Ohio~70K0.87×
27Washington~50K0.85×
28Oregon~30K0.85×
29Georgia~70K0.84×
30Minnesota~30K0.83×
31Pennsylvania~70K0.81×
32North Carolina~60K0.78×
33Nevada~20K0.78×
34Colorado~30K0.74×
35Arizona~40K0.72×
36California~200K0.70×
37Florida~100K0.70×
38Maine~7K0.69×
39Virginia~40K0.65×
40New Hampshire~7K0.63×
41Delaware~5K0.61×
42Michigan~40K0.59×
43Maryland~30K0.58×
44Connecticut~20K0.58×
45Rhode Island~5K0.58×
46New Jersey~40K0.52×
47Massachusetts~30K0.47×
48New York~70K0.44×
49Hawaii~5K0.44×
50Washington, District of Columbia~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Peterbilt, United States
0.42×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peterbilt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peterbilt audience
#·InterestCategoryAffinity×
01KenworthCars & Mobility24.08×
02TruckingGames22.62×
03Flatbed truckCars & Mobility17.50×
04Toyota CrownCars & Mobility15.73×
05Mack TrucksCars & Mobility15.37×
06Semi-trailerCars & Mobility13.05×
07Pilot Flying JCars & Mobility10.25×
08Trucking industry in the United StatesBusiness & Career10.06×
09Commercial driver's licenseCars & Mobility8.81×
10Love's Travel Stops & Country StoresShopping8.33×
11Trailer (vehicle)Cars & Mobility8.09×
12Box truckCars & Mobility7.76×
13Semi-trailer truckCars & Mobility7.24×
14Freight transportCars & Mobility6.55×
15Road transportCars & Mobility5.95×
16Heavy equipmentHome & Garden4.90×
17Internal combustion engineCars & Mobility4.74×
18Discount TireShopping4.04×
19LogisticsBusiness & Career3.53×
20AutoZoneCars & Mobility2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peterbilt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peterbilt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.53×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peterbilt audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Early Adopter MentalityPOWER0.95×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peterbilt's target market in United States?

Peterbilt's target market in United States covers an estimated 2,706,682 people, concentrated in Texas and California.

02

What is the gender split and age of Peterbilt customers?

15.3% of the Peterbilt audience are female, 84.7% are male, with an average age of 41.4 years.

03

Which brands do Peterbilt fans like most?

Peterbilt fans show strongest brand affinity for Freight transport (6.55×), Pilot Flying J (10.25×), and Kenworth (24.08×) over the country average.

04

Where do Peterbilt fans live in United States?

Peterbilt fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peterbilt fans also like?

Beyond Peterbilt itself, the audience over-indexes on Pilot Flying J (10.25×), Kenworth (24.08×), Semi-trailer (13.05×), and Trucking industry in the United States (10.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Peterbilt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peterbilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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