Rascasse Audience Intelligence

Kubota Target Market in United States

A data profile of the people who buy, follow and care about Kubota in United States — modelled from more than twelve digital signal sources. Kubota has an estimated audience of 3,652,854 people in United States.

#3among Commercial vehicles in United States#904among Brand in United States#319in Cars & Mobility

The average Kubota fan in United States is 44.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Tractor, John Deere, Tractor Supply Company, with strongest over-indexing on Tractor (5.7× the country average).

Demographically, the Kubota audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kubota fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Tractor.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kubota profile in United States.

Audience size
3.7M
in United States
Gender
18.9%♀
81.1% male
Age
44.7
average years
Country rank
#8696
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kubota

18.9% are female, 81.1% are male, average age 44.7.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Kubota audience in United States
MetricValue
Female18.9%
Male81.1%
Average age44.7
Estimated audience size3,652,854
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Kubota audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Kubota audience comes from United States.

Worldwide audience distribution share by country for Kubota
CountryShare
United States33.0%
Germany5.8%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kubota audience in United States is strongest.

Fig. 05

Top regions by affinity

Kubota customers by region in United States
#RegionReachAffinity×
01Vermont~10K2.15×
02Arkansas~50K1.77×
03Alabama~90K1.71×
04Mississippi~50K1.67×
05Tennessee~100K1.59×
06Georgia~200K1.49×
07Oklahoma~60K1.48×
08West Virginia~20K1.45×
09Maine~20K1.43×
10Kentucky~60K1.42×
11New Hampshire~20K1.42×
12Kansas~40K1.24×
13South Carolina~70K1.19×
14North Carolina~100K1.18×
15Louisiana~60K1.17×
16North Dakota~9K1.17×
17Texas~400K1.14×
18Montana~10K1.10×
19South Dakota~9K1.09×
20Indiana~70K1.08×
21Missouri~60K1.08×
22Iowa~30K1.04×
23Wyoming~6K1.03×
24Pennsylvania~100K1.02×
25Michigan~100K1.01×
26Ohio~100K0.98×
27Virginia~90K0.98×
28Wisconsin~50K0.97×
29Alaska~7K0.93×
30Oregon~40K0.85×
31Minnesota~40K0.84×
32Nebraska~20K0.83×
33Delaware~8K0.81×
34Idaho~10K0.80×
35Connecticut~30K0.77×
36Washington~50K0.73×
37Utah~20K0.72×
38Maryland~40K0.70×
39Hawaii~10K0.70×
40New Mexico~10K0.68×
41Rhode Island~8K0.67×
42Florida~200K0.65×
43Colorado~40K0.62×
44Illinois~70K0.61×
45Massachusetts~40K0.59×
46New York~100K0.55×
47New Jersey~40K0.45×
48California~200K0.43×
49Arizona~30K0.37×
50Nevada~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Kubota, United States
0.35×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kubota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kubota audience
#·InterestCategoryAffinity×
01Massey FergusonCars & Mobility14.48×
02Case IHCars & Mobility13.66×
03Compact excavatorHome & Garden12.09×
04John Deere (inventor)Cars & Mobility10.36×
05Loader (equipment)Cars & Mobility9.83×
06BulldozerCars & Mobility9.75×
07Bobcat CompanyHome & Garden9.61×
08ExcavatorCars & Mobility8.57×
09John DeereCars & Mobility8.44×
10CaterpillarFashion & Accessoires7.03×
11Agricultural engineeringBusiness & Career6.82×
12Rural KingHome & Garden6.39×
13TractorCars & Mobility5.70×
14Tractor Supply CompanyShopping5.23×
15Agricultural machineryCars & Mobility5.22×
16Combine harvesterBusiness & Career4.87×
17LoggingTechnology & Electronics4.78×
18Heavy equipmentHome & Garden4.30×
19CarGurusCars & Mobility2.82×
20AutoZoneCars & Mobility2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kubota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kubota audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.28×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kubota audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Design AffinityPREMIUM0.83×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kubota's target market in United States?

Kubota's target market in United States covers an estimated 3,652,854 people, concentrated in Texas and California.

02

What is the gender split and age of Kubota customers?

18.9% of the Kubota audience are female, 81.1% are male, with an average age of 44.7 years.

03

Which brands do Kubota fans like most?

Kubota fans show strongest brand affinity for Tractor (5.7×), John Deere (8.44×), and Tractor Supply Company (5.23×) over the country average.

04

Where do Kubota fans live in United States?

Kubota fans in United States are most concentrated in Texas (reach ~400K), California (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kubota fans also like?

Beyond Kubota itself, the audience over-indexes on John Deere (8.44×), Tractor Supply Company (5.23×), Loader (equipment) (9.83×), and Excavator (8.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Kubota audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kubota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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