Kubota Audience in United States

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Kubota has an estimated audience of 3,640,506 people in United States. 18.9% are female, 81.1% are male, average age 44.7. Top regions: Texas, California, Georgia. Top brand affinities: Tractor, John Deere, Tractor Supply Company, Loader (equipment), Excavator.

The average Kubota fan in United States is 44.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Tractor, John Deere, Tractor Supply Company, with strongest over-indexing on Tractor (5.7× the country average). Demographically, the Kubota audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Kubota fans

Demographic split for Kubota audience in United States
MetricValue
Female18.9%
Male81.1%
Average age44.7
Estimated audience size3,640,506

Audience persona

The typical Kubota fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Tractor.

Top regions in United States

Top regions ranked by reach for Kubota in United States
RegionReachAffinity
Texas369,5771.18×
California182,1440.45×
Georgia181,8281.62×
Florida170,2270.69×
North Carolina137,7181.26×
Pennsylvania124,9401.02×
New York120,0490.59×
Tennessee118,1061.62×
Ohio110,9010.99×
Michigan95,6401×
Alabama88,5001.74×
Virginia88,1490.99×
Illinois77,5740.64×
Indiana69,3841.04×
South Carolina67,6171.23×
Kentucky65,6281.44×
Missouri63,9661.09×
Washington57,5620.79×
Oklahoma56,6151.4×
Louisiana56,1901.2×
Wisconsin53,3770.97×
Arkansas53,2291.77×
Mississippi49,2011.64×
Maryland45,8150.73×
Minnesota44,4110.85×
Massachusetts41,9270.58×
New Jersey40,2530.43×
Colorado38,5750.67×
Oregon35,2180.84×
Kansas34,8491.21×
Iowa31,3431.04×
Connecticut27,9230.76×
Arizona26,5120.36×
West Virginia23,5771.39×
Utah22,9600.7×
New Hampshire21,0621.47×
Maine19,8381.52×
Nebraska14,9730.82×
Idaho14,3370.79×
Vermont13,7742.16×
New Mexico11,4180.63×
Nevada10,8900.31×
Hawaii10,6060.68×
Montana9,9720.99×
South Dakota8,8511.05×
North Dakota8,0441.08×
Rhode Island6,8220.59×
Delaware6,7400.67×
Alaska6,6480.85×
Wyoming5,5051.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kubota audience
BrandAffinityCategory
Tractor5.7×Cars & Mobility
John Deere8.44×Cars & Mobility
Tractor Supply Company5.23×Shopping
Loader (equipment)9.83×Cars & Mobility
Excavator8.57×Cars & Mobility
John Deere (inventor)10.36×Cars & Mobility
Rural King6.39×Home & Garden
Compact excavator12.09×Home & Garden
Massey Ferguson14.48×Cars & Mobility
Heavy equipment4.3×Home & Garden
AutoZone2.46×Cars & Mobility
Bulldozer9.75×Cars & Mobility
Case IH13.66×Cars & Mobility
Caterpillar7.03×Fashion & Accessoires
Logging4.78×Technology & Electronics
Combine harvester4.87×Business & Career
Agricultural machinery5.22×Cars & Mobility
CarGurus2.82×Cars & Mobility
Agricultural engineering6.82×Business & Career
Lowe's1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kubota audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Price SensitivityPREMIUM1.55
DIY MentalityTHRILL1.53
PatriotismCONSERVATISM1.47
Career OrientationPOWER1.18
Pet OwnershipJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Kubota
CountryShare
United States33.2%
Germany5.9%
Japan5.4%

See Kubota audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Kubota have in United States?

Kubota has an estimated audience of 3,640,506 people in United States, concentrated in Texas and California.

What is the gender split and age of Kubota fans?

18.9% of Kubota fans are female, 81.1% are male, with an average age of 44.7 years.

Which brands do Kubota fans like most?

Kubota fans show strongest brand affinity for Tractor (5.7×), John Deere (8.44×), and Tractor Supply Company (5.23×) over the country average.

Where do Kubota fans live in United States?

Kubota fans in United States are most concentrated in Texas (reach 369,577), California (reach 182,144), and Georgia (reach 181,828). These three regions account for the largest share of the active audience.

What other brands do Kubota fans also like?

Beyond Kubota itself, the audience over-indexes on John Deere (8.44×), Tractor Supply Company (5.23×), Loader (equipment) (9.83×), and Excavator (8.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kubota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.