Rascasse Audience Intelligence

Massey Ferguson Target Market in United States

A data profile of the people who buy, follow and care about Massey Ferguson in United States — modelled from more than twelve digital signal sources. Massey Ferguson has an estimated audience of 1,783,242 people in United States.

#9among Commercial vehicles in United States#1599among Brand in United States#524in Cars & Mobility

The average Massey Ferguson fan in United States is 43.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Combine harvester, Tractor, John Deere (inventor), with strongest over-indexing on Combine harvester (13.09× the country average).

Demographically, the Massey Ferguson audience skews more male with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Massey Ferguson fan in United States is more male, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Combine harvester.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massey Ferguson profile in United States.

Audience size
1.8M
in United States
Gender
18.8%♀
81.2% male
Age
43.6
average years
Country rank
#15572
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Massey Ferguson

18.8% are female, 81.2% are male, average age 43.6.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Massey Ferguson audience in United States
MetricValue
Female18.8%
Male81.2%
Average age43.6
Estimated audience size1,783,242
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Massey Ferguson audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4921%
50+33%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Massey Ferguson audience comes from United States.

Worldwide audience distribution share by country for Massey Ferguson
CountryShare
Democratic Republic of the Congo14.2%
United States13.2%
Brazil11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massey Ferguson audience in United States is strongest.

Fig. 05

Top regions by affinity

Massey Ferguson customers by region in United States
#RegionReachAffinity×
01West Virginia~20K2.16×
02North Dakota~6K1.64×
03Kentucky~40K1.61×
04Iowa~20K1.55×
05Arkansas~20K1.53×
06Mississippi~20K1.48×
07Maine~9K1.33×
08Tennessee~50K1.31×
09Alabama~30K1.31×
10South Dakota~5K1.30×
11Vermont~4K1.30×
12New Mexico~10K1.23×
13North Carolina~60K1.17×
14Missouri~30K1.17×
15Nebraska~10K1.13×
16Wisconsin~30K1.12×
17Oklahoma~20K1.12×
18Wyoming~3K1.12×
19Kansas~20K1.10×
20Montana~5K1.09×
21Indiana~40K1.08×
22Idaho~10K1.08×
23New Hampshire~8K1.06×
24South Carolina~30K1.01×
25Ohio~60K1.00×
26Georgia~60K1.00×
27Minnesota~30K1.00×
28Michigan~50K0.99×
29Virginia~40K0.96×
30Pennsylvania~60K0.95×
31Louisiana~20K0.95×
32New York~80K0.78×
33Texas~100K0.77×
34Oregon~20K0.77×
35Maryland~20K0.76×
36Connecticut~10K0.75×
37Utah~10K0.73×
38Illinois~40K0.72×
39Washington~30K0.71×
40Delaware~3K0.71×
41Washington, District of Columbia~4K0.70×
42Colorado~20K0.67×
43Rhode Island~4K0.65×
44Massachusetts~20K0.61×
45Hawaii~5K0.61×
46Florida~70K0.59×
47Arizona~20K0.59×
48Nevada~10K0.59×
49California~100K0.53×
50New Jersey~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Massey Ferguson, United States
0.53×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massey Ferguson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massey Ferguson audience
#·InterestCategoryAffinity×
01John Deere (inventor)Cars & Mobility17.59×
02BulldozerCars & Mobility13.32×
03Combine harvesterBusiness & Career13.09×
04Loader (equipment)Cars & Mobility12.59×
05KubotaCars & Mobility12.56×
06Bobcat CompanyHome & Garden12.48×
07Agricultural scienceBusiness & Career12.44×
08Agricultural engineeringBusiness & Career12.22×
09Pig farmingPolitics & Society9.69×
10ExcavatorCars & Mobility9.56×
11Rural KingHome & Garden8.44×
12Dairy farmingFood & Beverages8.17×
13TractorCars & Mobility7.76×
14AgribusinessPolitics & Society7.66×
15John DeereCars & Mobility7.64×
16FertilizerHome & Garden6.73×
17Heavy equipmentHome & Garden5.65×
18Rural areaTravel & Leisure5.60×
19Tractor Supply CompanyShopping5.38×
20CropHome & Garden3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massey Ferguson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massey Ferguson audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.53×
PatriotismCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massey Ferguson audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
CreativityOPEN0.85×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Massey Ferguson's target market in United States?

Massey Ferguson's target market in United States covers an estimated 1,783,242 people, concentrated in Texas and California.

02

What is the gender split and age of Massey Ferguson customers?

18.8% of the Massey Ferguson audience are female, 81.2% are male, with an average age of 43.6 years.

03

Which brands do Massey Ferguson fans like most?

Massey Ferguson fans show strongest brand affinity for Combine harvester (13.09×), Tractor (7.76×), and John Deere (inventor) (17.59×) over the country average.

04

Where do Massey Ferguson fans live in United States?

Massey Ferguson fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Massey Ferguson fans also like?

Beyond Massey Ferguson itself, the audience over-indexes on Tractor (7.76×), John Deere (inventor) (17.59×), Loader (equipment) (12.59×), and Bobcat Company (12.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Massey Ferguson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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