Massey Ferguson Audience in United States

Massey Ferguson logo

Massey Ferguson has an estimated audience of 1,794,037 people in United States. 18.8% are female, 81.2% are male, average age 43.6. Top regions: Texas, California, New York. Top brand affinities: Combine harvester, John Deere (inventor), Tractor, Loader (equipment), Pig farming.

The average Massey Ferguson fan in United States is 43.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Combine harvester, John Deere (inventor), Tractor, with strongest over-indexing on Combine harvester (13.09× the country average). Demographically, the Massey Ferguson audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Massey Ferguson fans

Demographic split for Massey Ferguson audience in United States
MetricValue
Female18.8%
Male81.2%
Average age43.6
Estimated audience size1,794,037

Audience persona

The typical Massey Ferguson fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Combine harvester.

Top regions in United States

Top regions ranked by reach for Massey Ferguson in United States
RegionReachAffinity
Texas122,4890.79×
California105,1730.53×
New York80,4270.8×
Florida74,3580.61×
North Carolina69,8161.29×
Georgia57,6381.04×
Pennsylvania56,9580.94×
Ohio55,1181×
Tennessee48,7471.35×
Michigan47,2721.01×
Virginia44,4511.02×
Illinois42,4740.71×
Kentucky37,7231.68×
Indiana35,0241.07×
Missouri34,5841.2×
Alabama33,6821.34×
Wisconsin30,8571.14×
South Carolina27,4891.02×
Minnesota26,4441.03×
Washington25,5490.71×
Iowa23,0301.56×
Maryland22,8440.74×
Oklahoma22,8421.15×
Mississippi22,7491.54×
Arkansas22,5831.53×
Louisiana22,5220.97×
New Jersey22,3290.49×
Arizona21,1850.58×
Massachusetts20,2700.57×
Colorado19,2260.68×
West Virginia16,8232.01×
Oregon15,9880.78×
Kansas15,4931.1×
New Mexico12,9861.44×
Connecticut12,5950.7×
Utah11,0290.69×
Nebraska9,7951.09×
Idaho9,7931.09×
Nevada9,4950.55×
Maine9,2991.45×
New Hampshire7,4921.06×
North Dakota5,8411.58×
Montana5,2811.06×
South Dakota5,2551.27×
Vermont4,1101.31×
Hawaii3,7160.48×
Washington, District of Columbia3,5950.67×
Wyoming3,0061.13×
Rhode Island2,8190.49×
Delaware2,6480.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massey Ferguson audience
BrandAffinityCategory
Combine harvester13.09×Business & Career
John Deere (inventor)17.59×Cars & Mobility
Tractor7.76×Cars & Mobility
Loader (equipment)12.59×Cars & Mobility
Pig farming9.69×Politics & Society
Dairy farming8.17×Food & Beverages
Excavator9.56×Cars & Mobility
Rural King8.44×Home & Garden
Agricultural engineering12.22×Business & Career
Bulldozer13.32×Cars & Mobility
Heavy equipment5.65×Home & Garden
Tractor Supply Company5.38×Shopping
John Deere7.64×Cars & Mobility
Rural area5.6×Travel & Leisure
Kubota12.56×Cars & Mobility
Crop3.68×Home & Garden
Agribusiness7.66×Politics & Society
Agricultural science12.44×Business & Career
Fertilizer6.73×Home & Garden
Compact excavator13.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massey Ferguson audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Need for SecurityCONSERVATISM1.61
DIY MentalityTHRILL1.54
Urban LifestyleOPEN1.31
Career OrientationPOWER1.25
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Massey Ferguson
CountryShare
Democratic Republic of the Congo14.3%
United States13.4%
Brazil11.2%

See Massey Ferguson audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Massey Ferguson have in United States?

Massey Ferguson has an estimated audience of 1,794,037 people in United States, concentrated in Texas and California.

What is the gender split and age of Massey Ferguson fans?

18.8% of Massey Ferguson fans are female, 81.2% are male, with an average age of 43.6 years.

Which brands do Massey Ferguson fans like most?

Massey Ferguson fans show strongest brand affinity for Combine harvester (13.09×), John Deere (inventor) (17.59×), and Tractor (7.76×) over the country average.

Where do Massey Ferguson fans live in United States?

Massey Ferguson fans in United States are most concentrated in Texas (reach 122,489), California (reach 105,173), and New York (reach 80,427). These three regions account for the largest share of the active audience.

What other brands do Massey Ferguson fans also like?

Beyond Massey Ferguson itself, the audience over-indexes on John Deere (inventor) (17.59×), Tractor (7.76×), Loader (equipment) (12.59×), and Pig farming (9.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massey Ferguson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.