Ram Trucks Audience in United States

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Ram Trucks has an estimated audience of 7,752,375 people in United States. 20.4% are female, 79.6% are male, average age 38.6. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, Discount Tire, CarGurus, Motor vehicle, Engine.

The average Ram Trucks fan in United States is 38.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, Discount Tire, CarGurus, with strongest over-indexing on AutoZone (2.86× the country average). Demographically, the Ram Trucks audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Ram Trucks fans

Demographic split for Ram Trucks audience in United States
MetricValue
Female20.4%
Male79.6%
Average age38.6
Estimated audience size7,752,375

Audience persona

The typical Ram Trucks fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Ram Trucks in United States
RegionReachAffinity
Texas723,1091.08×
California660,0800.77×
Florida464,4330.88×
New York288,8650.67×
Pennsylvania246,6710.94×
Michigan242,1261.19×
Ohio217,9210.91×
North Carolina212,7990.91×
Georgia212,1570.89×
Illinois201,3210.78×
Tennessee163,0831.05×
Virginia157,9930.84×
Arizona155,4000.98×
Indiana131,6130.93×
New Jersey129,9860.66×
Colorado129,8621.06×
Wisconsin128,2311.1×
Washington127,4350.82×
Missouri125,4711×
Louisiana118,8341.19×
Alabama111,5721.03×
South Carolina111,5620.96×
Minnesota111,4401×
Kentucky94,1890.97×
Oklahoma92,6941.08×
Massachusetts92,6680.61×
Maryland90,5690.68×
Oregon79,1090.89×
Arkansas75,6211.18×
Utah75,3911.09×
Iowa70,2631.1×
Nevada66,3950.89×
Mississippi64,3231.01×
Kansas61,0901×
Connecticut56,3560.72×
Idaho46,6871.2×
West Virginia45,4071.26×
Nebraska42,8441.1×
New Mexico42,6211.1×
Wyoming31,8442.77×
New Hampshire31,0211.02×
Maine29,7341.07×
Montana28,8511.34×
North Dakota22,8361.43×
South Dakota22,7161.27×
Alaska19,8641.2×
Hawaii19,5510.59×
Vermont15,0291.1×
Delaware14,9300.7×
Rhode Island14,4200.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ram Trucks audience
BrandAffinityCategory
AutoZone2.86×Cars & Mobility
Discount Tire4.25×Shopping
CarGurus3.31×Cars & Mobility
Motor vehicle2.18×Cars & Mobility
Engine3×Cars & Mobility
Eastern Time Zone2.09×Politics & Society
Wheel2.44×Cars & Mobility
Toyota Tundra6.89×Cars & Mobility
Lifted Trucks11.32×Cars & Mobility
Mustang5.67×Pets & Animals
O'Reilly Auto Parts3.03×Cars & Mobility
Dodge Ram5.25×Cars & Mobility
Advance Auto Parts3.03×Cars & Mobility
SUVs1.86×Cars & Mobility
Muscle car3.04×Cars & Mobility
Chevy Trucks11.61×Cars & Mobility
All-terrain vehicle3.06×Cars & Mobility
Transport1.57×Cars & Mobility
Tractor2.81×Cars & Mobility
Commercial vehicle2.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ram Trucks audience
TraitClusterScore
PatriotismCONSERVATISM1.31
DIY MentalityTHRILL1.23
Need for SecurityCONSERVATISM1.2
Early Adopter MentalityPOWER1.1
Risk AppetiteTHRILL1.08
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Ram Trucks
CountryShare
United States74.1%
Canada10.1%
Australia3.2%

See Ram Trucks audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Ram Trucks have in United States?

Ram Trucks has an estimated audience of 7,752,375 people in United States, concentrated in Texas and California.

What is the gender split and age of Ram Trucks fans?

20.4% of Ram Trucks fans are female, 79.6% are male, with an average age of 38.6 years.

Which brands do Ram Trucks fans like most?

Ram Trucks fans show strongest brand affinity for AutoZone (2.86×), Discount Tire (4.25×), and CarGurus (3.31×) over the country average.

Where do Ram Trucks fans live in United States?

Ram Trucks fans in United States are most concentrated in Texas (reach 723,109), California (reach 660,080), and Florida (reach 464,433). These three regions account for the largest share of the active audience.

What other brands do Ram Trucks fans also like?

Beyond Ram Trucks itself, the audience over-indexes on Discount Tire (4.25×), CarGurus (3.31×), Motor vehicle (2.18×), and Engine (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ram Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.