Rascasse Audience Intelligence

Ram Trucks Target Market in United States

A data profile of the people who buy, follow and care about Ram Trucks in United States — modelled from more than twelve digital signal sources. Ram Trucks has an estimated audience of 7,806,327 people in United States.

#2among Commercial vehicles in United States#473among Brand in United States#180in Cars & Mobility

The average Ram Trucks fan in United States is 38.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount Tire, AutoZone, CarGurus, with strongest over-indexing on Discount Tire (4.25× the country average).

Demographically, the Ram Trucks audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ram Trucks fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ram Trucks profile in United States.

Audience size
7.8M
in United States
Gender
20.4%♀
79.6% male
Age
38.6
average years
Country rank
#4546
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ram Trucks

20.4% are female, 79.6% are male, average age 38.6.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Ram Trucks audience in United States
MetricValue
Female20.4%
Male79.6%
Average age38.6
Estimated audience size7,806,327
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Ram Trucks audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

74.1%

of the worldwide Ram Trucks audience comes from United States.

Worldwide audience distribution share by country for Ram Trucks
CountryShare
United States74.1%
Canada10.1%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ram Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Ram Trucks customers by region in United States
#RegionReachAffinity×
01Wyoming~30K2.77×
02North Dakota~20K1.51×
03Montana~30K1.33×
04West Virginia~50K1.30×
05Alaska~20K1.30×
06South Dakota~20K1.28×
07Louisiana~100K1.25×
08Idaho~50K1.23×
09Arkansas~80K1.19×
10Michigan~200K1.17×
11Vermont~20K1.14×
12Wisconsin~100K1.11×
13Maine~30K1.11×
14Nebraska~40K1.10×
15Iowa~70K1.09×
16New Mexico~40K1.08×
17Texas~700K1.07×
18Mississippi~70K1.07×
19Oklahoma~90K1.04×
20Utah~70K1.04×
21Tennessee~200K1.02×
22Alabama~100K1.02×
23New Hampshire~30K1.02×
24Minnesota~100K1.01×
25Kentucky~100K0.99×
26Kansas~60K0.99×
27Missouri~100K0.98×
28Colorado~100K0.97×
29Pennsylvania~300K0.96×
30Arizona~200K0.96×
31South Carolina~100K0.94×
32Indiana~100K0.93×
33Ohio~200K0.91×
34Georgia~200K0.89×
35North Carolina~200K0.87×
36Nevada~70K0.87×
37Florida~400K0.84×
38Washington~100K0.83×
39Oregon~70K0.82×
40Virginia~200K0.81×
41Delaware~20K0.78×
42Illinois~200K0.75×
43California~600K0.72×
44Connecticut~60K0.72×
45Maryland~90K0.67×
46New York~300K0.65×
47New Jersey~100K0.65×
48Hawaii~20K0.65×
49Rhode Island~20K0.62×
50Massachusetts~90K0.61×
Fig. 06

Affinity by region

Affinity by region — Ram Trucks, United States
0.61×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ram Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ram Trucks audience
#·InterestCategoryAffinity×
01Chevy TrucksCars & Mobility11.61×
02Lifted TrucksCars & Mobility11.32×
03Toyota TundraCars & Mobility6.89×
04MustangPets & Animals5.67×
05Chevrolet SilveradoCars & Mobility5.59×
06Dodge RamCars & Mobility5.25×
07Discount TireShopping4.25×
08CarGurusCars & Mobility3.31×
09All-terrain vehicleCars & Mobility3.06×
10Muscle carCars & Mobility3.04×
11O'Reilly Auto PartsCars & Mobility3.03×
12Advance Auto PartsCars & Mobility3.03×
13EngineCars & Mobility3.00×
14AutoZoneCars & Mobility2.86×
15WheelCars & Mobility2.44×
16Motor vehicleCars & Mobility2.18×
17Eastern Time ZonePolitics & Society2.09×
18SUVsCars & Mobility1.86×
19TransportCars & Mobility1.57×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ram Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ram Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.48×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ram Trucks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Quality AwarenessPREMIUM0.83×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ram Trucks's target market in United States?

Ram Trucks's target market in United States covers an estimated 7,806,327 people, concentrated in Texas and California.

02

What is the gender split and age of Ram Trucks customers?

20.4% of the Ram Trucks audience are female, 79.6% are male, with an average age of 38.6 years.

03

Which brands do Ram Trucks fans like most?

Ram Trucks fans show strongest brand affinity for Discount Tire (4.25×), AutoZone (2.86×), and CarGurus (3.31×) over the country average.

04

Where do Ram Trucks fans live in United States?

Ram Trucks fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ram Trucks fans also like?

Beyond Ram Trucks itself, the audience over-indexes on AutoZone (2.86×), CarGurus (3.31×), Motor vehicle (2.18×), and Engine (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Ram Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ram Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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