Wheel Audience in United States

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Wheel has an estimated audience of 42,949,272 people in United States. 28.3% are female, 71.7% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Hipster, Wok.

The average Wheel fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (14.17× the country average). Demographically, the Wheel audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Wheel fans

Demographic split for Wheel audience in United States
MetricValue
Female28.3%
Male71.7%
Average age41.5
Estimated audience size42,949,272

Audience persona

The typical Wheel fan in United States is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Wheel in United States
RegionReachAffinity
California5,347,2171.13×
Texas4,284,2431.16×
Florida2,895,3191×
New York2,397,2511×
Illinois1,624,8981.14×
Pennsylvania1,569,7781.09×
Ohio1,401,7071.06×
North Carolina1,396,9491.08×
Georgia1,385,6211.05×
New Jersey1,167,2941.07×
Michigan1,148,4871.02×
Virginia1,066,7101.02×
Indiana902,3711.15×
Tennessee901,2281.05×
Arizona887,0691.01×
Washington866,4351.01×
Missouri824,0671.19×
Massachusetts764,9800.9×
Maryland699,9110.95×
Wisconsin650,4661.01×
Kentucky627,4991.17×
South Carolina624,0330.97×
Colorado594,2100.88×
Oklahoma589,9661.24×
Alabama585,5750.98×
Minnesota569,3040.93×
Connecticut531,5661.23×
Louisiana528,7640.95×
Oregon493,6421×
Utah433,2871.13×
Nevada433,1701.04×
Arkansas387,8121.1×
Iowa385,4701.09×
Kansas364,2281.08×
Mississippi321,6030.91×
Nebraska250,0331.16×
West Virginia221,9741.11×
Idaho219,4511.02×
New Mexico197,7250.92×
Hawaii178,9200.97×
New Hampshire147,0360.87×
Maine122,5140.8×
Rhode Island118,4320.87×
North Dakota106,9811.21×
Montana100,4130.84×
Delaware97,8730.83×
South Dakota88,3480.89×
Alaska70,7970.77×
Washington, District of Columbia67,1740.52×
Wyoming51,9680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wheel audience
BrandAffinityCategory
Governor of Michigan14.17×Politics & Society
Goop8.73×Internet & Social Media
Vocal harmony7.32×Music & Radio
Hipster15.37×Politics & Society
Wok9.69×Food & Beverages
Grinch5.6×Movies & TV
Hibachi10.01×Food & Beverages
Google Home7.81×Technology & Electronics
Israel2.55×Travel & Leisure
Cherish (group)12.54×Music & Radio
El Paso County, Colorado14.06×Travel & Leisure
headspace9.28×Health
Grace Slick8.69×Music & Radio
TV Fanatic9.56×Movies & TV
No Escape (1994 film)10.07×Movies & TV
N1 road (South Africa)3.58×Travel & Leisure
Fairy godmother6.45×Literature
La Jolla7.48×Travel & Leisure
Gift registry10.22×Kids & Family
Kikar HaShabbat12.76×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wheel audience
TraitClusterScore
Quality AwarenessPREMIUM1.19
Family OrientationCONSERVATISM1.16
Need for SecurityCONSERVATISM1.15
ExtroversionTHRILL1.09
Risk AppetiteTHRILL1.09
Early Adopter MentalityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Wheel
CountryShare
United States27.1%
Italy5.0%
United Kingdom4.6%

See Wheel audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Wheel have in United States?

Wheel has an estimated audience of 42,949,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Wheel fans?

28.3% of Wheel fans are female, 71.7% are male, with an average age of 41.5 years.

Which brands do Wheel fans like most?

Wheel fans show strongest brand affinity for Governor of Michigan (14.17×), Goop (8.73×), and Vocal harmony (7.32×) over the country average.

Where do Wheel fans live in United States?

Wheel fans in United States are most concentrated in California (reach 5,347,217), Texas (reach 4,284,243), and Florida (reach 2,895,319). These three regions account for the largest share of the active audience.

What other brands do Wheel fans also like?

Beyond Wheel itself, the audience over-indexes on Goop (8.73×), Vocal harmony (7.32×), Hipster (15.37×), and Wok (9.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.