Rascasse Audience Intelligence

Wheel Audience in United States

A data profile of the people who buy, follow and care about Wheel in United States — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 42,949,272 people in United States.

#374among Topic in United States#9in Cars & Mobility

The average Wheel fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dump truck, Compact car, Planet Fitness, with strongest over-indexing on Dump truck (3.62× the country average).

Demographically, the Wheel audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wheel fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wheel profile in United States.

Audience size
42.9M
in United States
Gender
28.3%♀
71.7% male
Age
41.5
average years
Country rank
#517
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wheel fans

28.3% are female, 71.7% are male, average age 41.5.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Wheel audience in United States
MetricValue
Female28.3%
Male71.7%
Average age41.5
Estimated audience size42,949,272
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Wheel audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Wheel audience comes from United States.

Worldwide audience distribution share by country for Wheel
CountryShare
United States27.1%
Italy5.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheel audience in United States is strongest.

Fig. 05

Top regions by affinity

Wheel fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~600K1.38×
02North Dakota~100K1.32×
03Kentucky~700K1.26×
04Oklahoma~600K1.23×
05Nebraska~300K1.23×
06Indiana~900K1.20×
07Missouri~800K1.17×
08Texas~4.5M1.15×
09Iowa~400K1.14×
10Arkansas~400K1.12×
11South Dakota~100K1.12×
12Kansas~400K1.11×
13Pennsylvania~1.5M1.09×
14Illinois~1.5M1.09×
15West Virginia~200K1.08×
16Utah~400K1.07×
17New Jersey~1M1.06×
18California~5M1.05×
19North Carolina~1.5M1.04×
20South Carolina~700K1.03×
21Wisconsin~700K1.03×
22Ohio~1.5M1.02×
23Hawaii~200K1.02×
24Georgia~1.5M1.01×
25Arizona~900K1.00×
26Alabama~600K1.00×
27Louisiana~600K1.00×
28Michigan~1M0.99×
29Nevada~400K0.99×
30Virginia~1M0.98×
31Mississippi~300K0.95×
32Idaho~200K0.95×
33Tennessee~800K0.93×
34Minnesota~600K0.92×
35Oregon~500K0.92×
36Washington~800K0.91×
37Florida~2.5M0.90×
38New York~2M0.90×
39Maryland~700K0.90×
40Rhode Island~100K0.90×
41Massachusetts~700K0.88×
42New Mexico~200K0.88×
43Delaware~100K0.88×
44Alaska~80K0.88×
45Wyoming~60K0.87×
46Montana~100K0.85×
47Maine~100K0.84×
48New Hampshire~100K0.82×
49Colorado~500K0.80×
50Washington, District of Columbia~70K0.51×
Fig. 06

Affinity by region

Affinity by region — Wheel, United States
0.51×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wheel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wheel audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility4.96×
02Compact carCars & Mobility3.86×
03StuttgartTravel & Leisure3.65×
04Dump truckCars & Mobility3.62×
05Fly fishingSports2.54×
06Discount TireShopping2.51×
07LogisticsBusiness & Career2.43×
08CarGurusCars & Mobility2.37×
09Real propertyHome & Garden2.30×
10CarpentryHome & Garden2.30×
11Golf ChannelSports2.21×
12NASDAQBusiness & Career2.12×
13Solar energyHome & Garden2.07×
14Made in USABusiness & Career2.05×
15Used carCars & Mobility1.92×
16Bass guitarMusic & Radio1.72×
17Planet FitnessSports1.71×
18SUVsCars & Mobility1.64×
19AutoZoneCars & Mobility1.63×
20Financial servicesBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wheel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wheel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Need for SecurityCONSERVATISM1.50×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wheel audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.78×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wheel have in United States?

Wheel has an estimated audience of 42,949,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wheel fans?

28.3% of Wheel fans are female, 71.7% are male, with an average age of 41.5 years.

03

Which brands do Wheel fans like most?

Wheel fans show strongest brand affinity for Dump truck (3.62×), Compact car (3.86×), and Planet Fitness (1.71×) over the country average.

04

Where do Wheel fans live in United States?

Wheel fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Wheel fans also like?

Beyond Wheel itself, the audience over-indexes on Compact car (3.86×), Planet Fitness (1.71×), Real property (2.3×), and Logistics (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Wheel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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