Rascasse Audience Intelligence

Logistics Audience in United States

A data profile of the people who buy, follow and care about Logistics in United States — modelled from more than twelve digital signal sources. Logistics has an estimated audience of 29,356,429 people in United States.

#53among Field of study in United States#666among Topic in United States#125in Business & Career

The average Logistics fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freight transport, Dump truck, Transport, with strongest over-indexing on Freight transport (3.05× the country average).

Demographically, the Logistics audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Logistics fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logistics profile in United States.

Audience size
29.4M
in United States
Gender
37.5%♀
62.5% male
Age
43.0
average years
Country rank
#962
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Logistics fans

37.5% are female, 62.5% are male, average age 43.0.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Logistics audience in United States
MetricValue
Female37.5%
Male62.5%
Average age43.0
Estimated audience size29,356,429
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Logistics audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Logistics audience comes from United States.

Worldwide audience distribution share by country for Logistics
CountryShare
United States20.6%
Germany4.2%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logistics audience in United States is strongest.

Fig. 05

Top regions by affinity

Logistics fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.38×
02Georgia~1M1.38×
03Virginia~900K1.22×
04Texas~3M1.21×
05Illinois~1M1.21×
06Alabama~500K1.21×
07Washington, District of Columbia~100K1.21×
08North Carolina~1M1.18×
09Hawaii~100K1.18×
10Arizona~700K1.15×
11Tennessee~700K1.14×
12Maryland~600K1.14×
13Louisiana~400K1.13×
14New Jersey~800K1.11×
15Mississippi~300K1.11×
16Washington~600K1.09×
17South Carolina~500K1.09×
18Florida~2M1.08×
19Arkansas~300K1.07×
20New York~1.5M1.06×
21Alaska~70K1.06×
22Michigan~800K1.05×
23Ohio~900K1.04×
24Indiana~600K1.04×
25Kansas~200K1.02×
26Nebraska~200K1.02×
27Pennsylvania~1M1.00×
28Connecticut~300K1.00×
29Oregon~300K0.99×
30Missouri~500K0.98×
31Nevada~300K0.98×
32Minnesota~400K0.94×
33Kentucky~300K0.94×
34Oklahoma~300K0.93×
35Massachusetts~500K0.92×
36Iowa~200K0.91×
37Delaware~70K0.91×
38New Mexico~100K0.88×
39Colorado~400K0.86×
40Utah~200K0.85×
41Rhode Island~80K0.85×
42Wisconsin~400K0.82×
43Idaho~100K0.82×
44North Dakota~50K0.82×
45South Dakota~60K0.81×
46West Virginia~100K0.80×
47New Hampshire~90K0.77×
48Maine~80K0.77×
49Montana~60K0.75×
50Vermont~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Logistics, United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logistics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logistics audience
#·InterestCategoryAffinity×
01Alfa RomeoCars & Mobility4.39×
02Haul truckCars & Mobility4.37×
03Dump truckCars & Mobility4.23×
04Commercial vehicleCars & Mobility3.58×
05Freight transportCars & Mobility3.05×
06United Parcel ServiceBusiness & Career2.76×
07CarGurusCars & Mobility2.75×
08General MotorsCars & Mobility2.63×
09WheelCars & Mobility2.43×
10FedExBusiness & Career2.43×
11RoadTravel & Leisure2.17×
12SatireLiterature2.11×
13AutoZoneCars & Mobility2.05×
14TransportCars & Mobility2.03×
15Motor vehicleCars & Mobility1.85×
16SUVsCars & Mobility1.76×
17United States Postal ServiceBusiness & Career1.64×
18ManufacturingBusiness & Career1.55×
19PriceShopping1.54×
20AutomobilesCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logistics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Logistics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.46×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Logistics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
SpiritualityBALANCE1.06×
SustainabilityBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Logistics have in United States?

Logistics has an estimated audience of 29,356,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Logistics fans?

37.5% of Logistics fans are female, 62.5% are male, with an average age of 43.0 years.

03

Which brands do Logistics fans like most?

Logistics fans show strongest brand affinity for Freight transport (3.05×), Dump truck (4.23×), and Transport (2.03×) over the country average.

04

Where do Logistics fans live in United States?

Logistics fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Logistics fans also like?

Beyond Logistics itself, the audience over-indexes on Dump truck (4.23×), Transport (2.03×), Haul truck (4.37×), and Commercial vehicle (3.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Logistics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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