Logistics Audience in United States

Logistics logo

Logistics has an estimated audience of 29,356,429 people in United States. 37.5% are female, 62.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Freight transport, Dump truck, Transport, Haul truck, Commercial vehicle.

The average Logistics fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Freight transport, Dump truck, Transport, with strongest over-indexing on Freight transport (3.05× the country average). Demographically, the Logistics audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Logistics fans

Demographic split for Logistics audience in United States
MetricValue
Female37.5%
Male62.5%
Average age43.0
Estimated audience size29,356,429

Audience persona

The typical Logistics fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Top regions in United States

Top regions ranked by reach for Logistics in United States
RegionReachAffinity
California4,761,3981.47×
Texas3,285,2721.3×
Florida2,187,1671.1×
New York1,876,7261.14×
Georgia1,321,5891.46×
Illinois1,268,6401.3×
North Carolina1,091,6361.24×
Pennsylvania997,3961.01×
Ohio963,9621.07×
Virginia924,0351.29×
New Jersey864,5131.16×
Michigan819,9721.07×
Arizona706,5561.18×
Washington678,3121.15×
Tennessee659,8431.12×
Maryland576,7551.14×
Massachusetts563,8750.97×
Indiana546,3191.02×
Alabama493,6641.2×
South Carolina478,5391.08×
Missouri464,3230.98×
Colorado413,0680.89×
Louisiana399,2841.05×
Minnesota375,4940.89×
Wisconsin374,3790.85×
Oregon349,2351.04×
Kentucky334,9570.91×
Oklahoma303,6310.93×
Nevada282,8281×
Connecticut280,2900.95×
Mississippi257,3951.06×
Arkansas250,4731.04×
Kansas236,2951.02×
Utah227,6400.87×
Iowa211,3300.87×
Hawaii147,5511.17×
Nebraska135,7180.92×
New Mexico122,9580.84×
Washington, District of Columbia116,0251.31×
Idaho115,5810.79×
West Virginia103,2390.76×
New Hampshire82,6380.71×
Maine76,5460.73×
Rhode Island75,0230.8×
Delaware67,2560.83×
Alaska62,3730.99×
Montana54,6510.67×
South Dakota45,4530.67×
North Dakota42,1890.7×
Vermont31,9040.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Logistics audience
BrandAffinityCategory
Freight transport3.05×Cars & Mobility
Dump truck4.23×Cars & Mobility
Transport2.03×Cars & Mobility
Haul truck4.37×Cars & Mobility
Commercial vehicle3.58×Cars & Mobility
United Parcel Service2.76×Business & Career
AutoZone2.05×Cars & Mobility
Wheel2.43×Cars & Mobility
Automobiles1.5×Cars & Mobility
Motor vehicle1.85×Cars & Mobility
CarGurus2.75×Cars & Mobility
FedEx2.43×Business & Career
Road2.17×Travel & Leisure
SUVs1.76×Cars & Mobility
Alfa Romeo4.39×Cars & Mobility
General Motors2.63×Cars & Mobility
Manufacturing1.55×Business & Career
United States Postal Service1.64×Business & Career
Sirens6.34×Movies & TV
Satire2.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Logistics audience
TraitClusterScore
PatriotismCONSERVATISM1.64
Need for SecurityCONSERVATISM1.4
Career OrientationPOWER1.37
Quality AwarenessPREMIUM1.28
Family OrientationCONSERVATISM1.2
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Logistics
CountryShare
United States20.6%
Germany4.2%
Brazil4.0%

See Logistics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Logistics have in United States?

Logistics has an estimated audience of 29,356,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Logistics fans?

37.5% of Logistics fans are female, 62.5% are male, with an average age of 43.0 years.

Which brands do Logistics fans like most?

Logistics fans show strongest brand affinity for Freight transport (3.05×), Dump truck (4.23×), and Transport (2.03×) over the country average.

Where do Logistics fans live in United States?

Logistics fans in United States are most concentrated in California (reach 4,761,398), Texas (reach 3,285,272), and Florida (reach 2,187,167). These three regions account for the largest share of the active audience.

What other brands do Logistics fans also like?

Beyond Logistics itself, the audience over-indexes on Dump truck (4.23×), Transport (2.03×), Haul truck (4.37×), and Commercial vehicle (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.