Logistics Audience in Germany
Logistics has an estimated audience of 6,062,571 people in Germany. 46.9% are female, 53.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transport, Deutsche Bahn, AutoScout24, Apple, Aral AG.
The average Logistics fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transport, Deutsche Bahn, AutoScout24, with strongest over-indexing on Transport (1.8× the country average). Demographically, the Logistics audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Logistics fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.3 |
| Estimated audience size | 6,062,571 |
Audience persona
The typical Logistics fan in Germany is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Transport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,493,756 | 1.13× |
| Bayern | 1,020,865 | 1.05× |
| Baden-Württemberg | 901,588 | 1.09× |
| Hessen | 585,732 | 1.27× |
| Niedersachsen | 583,008 | 0.99× |
| Rheinland-Pfalz | 287,738 | 0.95× |
| Berlin | 272,256 | 1× |
| Sachsen | 244,166 | 0.82× |
| Schleswig-Holstein | 207,043 | 0.95× |
| Hamburg | 183,215 | 1.34× |
| Brandenburg | 143,812 | 0.76× |
| Sachsen-Anhalt | 138,541 | 0.88× |
| Thüringen | 129,442 | 0.84× |
| Bremen | 80,210 | 1.55× |
| Mecklenburg-Vorpommern | 78,763 | 0.68× |
| Saarland | 61,779 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transport | 1.8× | Cars & Mobility |
| Deutsche Bahn | 1.54× | Cars & Mobility |
| AutoScout24 | 1.59× | Cars & Mobility |
| Apple | 1.53× | Technology & Electronics |
| Aral AG | 1.57× | Cars & Mobility |
| Car rentals | 1.59× | Cars & Mobility |
| Freight transport | 2.26× | Cars & Mobility |
| Engine | 1.52× | Cars & Mobility |
| Hatchback | 1.77× | Cars & Mobility |
| City car | 1.98× | Cars & Mobility |
| Driving | 1.56× | Cars & Mobility |
| Auto mechanic | 1.51× | Cars & Mobility |
| Developmental psychology | 1.64× | Health |
| United Parcel Service | 1.84× | Business & Career |
| Auto maintenance | 1.64× | Cars & Mobility |
| Used Cars | 1.57× | Cars & Mobility |
| Russian language | 2.26× | Politics & Society |
| Carcare | 1.67× | Cars & Mobility |
| Programming language | 1.52× | Technology & Electronics |
| Hyundai | 1.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Patriotism | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.27 |
| DIY Mentality | THRILL | 1.21 |
| Sports Activity | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 4.2% |
| Brazil | 4.0% |
See Logistics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Logistics have in Germany?
Logistics has an estimated audience of 6,062,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Logistics fans?
46.9% of Logistics fans are female, 53.1% are male, with an average age of 39.3 years.
Which brands do Logistics fans like most?
Logistics fans show strongest brand affinity for Transport (1.8×), Deutsche Bahn (1.54×), and AutoScout24 (1.59×) over the country average.
Where do Logistics fans live in Germany?
Logistics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,493,756), Bayern (reach 1,020,865), and Baden-Württemberg (reach 901,588). These three regions account for the largest share of the active audience.
What other brands do Logistics fans also like?
Beyond Logistics itself, the audience over-indexes on Deutsche Bahn (1.54×), AutoScout24 (1.59×), Apple (1.53×), and Aral AG (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.