Rascasse Audience Intelligence

Logistics Audience in Germany

A data profile of the people who buy, follow and care about Logistics in Germany — modelled from more than twelve digital signal sources. Logistics has an estimated audience of 6,062,571 people in Germany.

#39among Field of study in Germany#485among Topic in Germany#98in Business & Career

The average Logistics fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transport, Deutsche Bahn, AutoScout24, with strongest over-indexing on Transport (1.8× the country average).

Demographically, the Logistics audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Logistics fan in Germany is balanced, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Transport.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logistics profile in Germany.

Audience size
6.1M
in Germany
Gender
46.9%♀
53.1% male
Age
39.3
average years
Country rank
#781
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Logistics fans

46.9% are female, 53.1% are male, average age 39.3.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Logistics audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age39.3
Estimated audience size6,062,571
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Logistics audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Logistics audience comes from Germany.

Worldwide audience distribution share by country for Logistics
CountryShare
United States20.6%
Germany4.2%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logistics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Logistics fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~70K1.43×
02Hamburg~200K1.29×
03Nordrhein-Westfalen~1.5M1.12×
04Hessen~500K1.12×
05Baden-Württemberg~900K1.07×
06Niedersachsen~600K1.01×
07Bayern~1M0.99×
08Rheinland-Pfalz~300K0.96×
09Schleswig-Holstein~200K0.96×
10Berlin~300K0.95×
11Thüringen~100K0.93×
12Saarland~70K0.92×
13Sachsen-Anhalt~100K0.91×
14Sachsen~300K0.84×
15Brandenburg~200K0.81×
16Mecklenburg-Vorpommern~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Logistics, Germany
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logistics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logistics audience
#·InterestCategoryAffinity×
01Freight transportCars & Mobility2.26×
02Russian languagePolitics & Society2.26×
03City carCars & Mobility1.98×
04United Parcel ServiceBusiness & Career1.84×
05TransportCars & Mobility1.80×
06HatchbackCars & Mobility1.77×
07CarcareCars & Mobility1.67×
08Developmental psychologyHealth1.64×
09Auto maintenanceCars & Mobility1.64×
10AutoScout24Cars & Mobility1.59×
11Car rentalsCars & Mobility1.59×
12Aral AGCars & Mobility1.57×
13Used CarsCars & Mobility1.57×
14DrivingCars & Mobility1.56×
15Deutsche BahnCars & Mobility1.54×
16AppleTechnology & Electronics1.53×
17EngineCars & Mobility1.52×
18Programming languageTechnology & Electronics1.52×
19Auto mechanicCars & Mobility1.51×
20HyundaiCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logistics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Logistics audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.17×
Risk AppetiteTHRILL1.15×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Logistics audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Design AffinityPREMIUM0.88×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Logistics have in Germany?

Logistics has an estimated audience of 6,062,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Logistics fans?

46.9% of Logistics fans are female, 53.1% are male, with an average age of 39.3 years.

03

Which brands do Logistics fans like most?

Logistics fans show strongest brand affinity for Transport (1.8×), Deutsche Bahn (1.54×), and AutoScout24 (1.59×) over the country average.

04

Where do Logistics fans live in Germany?

Logistics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Logistics fans also like?

Beyond Logistics itself, the audience over-indexes on Deutsche Bahn (1.54×), AutoScout24 (1.59×), Apple (1.53×), and Car rentals (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Logistics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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