Rascasse Audience Intelligence

Deutsche Bahn Target Market in Germany

A data profile of the people who buy, follow and care about Deutsche Bahn in Germany — modelled from more than twelve digital signal sources. Deutsche Bahn has an estimated audience of 16,279,502 people in Germany.

#1among Public transport in Germany#13among Brand in Germany#3in Cars & Mobility

The average Deutsche Bahn fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FlixBus, Deutschlandticket, Netto Marken-Discount, with strongest over-indexing on FlixBus (7.16× the country average).

Demographically, the Deutsche Bahn audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Bahn fan in Germany is more male, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for FlixBus.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Bahn profile in Germany.

Audience size
16.3M
in Germany
Gender
44.4%♀
55.6% male
Age
41.3
average years
Country rank
#121
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deutsche Bahn

44.4% are female, 55.6% are male, average age 41.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Deutsche Bahn audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age41.3
Estimated audience size16,279,502
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Deutsche Bahn audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

68.6%

of the worldwide Deutsche Bahn audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Bahn
CountryShare
Germany68.6%
Norway5.2%
Switzerland3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Bahn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Bahn customers by region in Germany
#RegionReachAffinity×
01Hamburg~400K1.19×
02Berlin~900K1.18×
03Thüringen~500K1.13×
04Baden-Württemberg~2.5M1.11×
05Sachsen~900K1.10×
06Mecklenburg-Vorpommern~300K1.08×
07Hessen~1.5M1.06×
08Sachsen-Anhalt~400K1.03×
09Niedersachsen~1.5M1.00×
10Bayern~2.5M0.99×
11Brandenburg~500K0.92×
12Nordrhein-Westfalen~3M0.90×
13Rheinland-Pfalz~700K0.90×
14Bremen~100K0.89×
15Schleswig-Holstein~500K0.87×
16Saarland~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Deutsche Bahn, Germany
0.67×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Bahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Bahn audience
#·InterestCategoryAffinity×
01FlixBusCars & Mobility7.16×
02Mehmet SchollSports7.04×
03FlixtrainCars & Mobility4.24×
04EnBWHome & Garden4.20×
05DeutschlandticketCars & Mobility2.96×
06RyanairTravel & Leisure1.88×
07Netto Marken-DiscountShopping1.82×
08Employment websiteBusiness & Career1.81×
09Job huntingBusiness & Career1.79×
10JobBusiness & Career1.78×
11Indeed.comBusiness & Career1.71×
12EurowingsTravel & Leisure1.70×
13CommerzbankBusiness & Career1.65×
14VfB StuttgartSports1.62×
15TransfermarktSports1.59×
16Google MapsInternet & Social Media1.57×
17LufthansaTravel & Leisure1.57×
18ImmoScout24Home & Garden1.52×
19CareerBusiness & Career1.51×
20CHECK24Business & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Bahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Bahn audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
PatriotismCONSERVATISM1.38×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Bahn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
ExtroversionTHRILL0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deutsche Bahn's target market in Germany?

Deutsche Bahn's target market in Germany covers an estimated 16,279,502 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsche Bahn customers?

44.4% of the Deutsche Bahn audience are female, 55.6% are male, with an average age of 41.3 years.

03

Which brands do Deutsche Bahn fans like most?

Deutsche Bahn fans show strongest brand affinity for FlixBus (7.16×), Deutschlandticket (2.96×), and Netto Marken-Discount (1.82×) over the country average.

04

Where do Deutsche Bahn fans live in Germany?

Deutsche Bahn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Bahn fans also like?

Beyond Deutsche Bahn itself, the audience over-indexes on Deutschlandticket (2.96×), Netto Marken-Discount (1.82×), Ryanair (1.88×), and Commerzbank (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in Germany

See Deutsche Bahn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Bahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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