Deutsche Bahn Audience in Germany
Deutsche Bahn has an estimated audience of 16,279,502 people in Germany. 44.4% are female, 55.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FlixBus, Deutschlandticket, Netto Marken-Discount, Ryanair, Commerzbank.
The average Deutsche Bahn fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FlixBus, Deutschlandticket, Netto Marken-Discount, with strongest over-indexing on FlixBus (7.16× the country average). Demographically, the Deutsche Bahn audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of Deutsche Bahn fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 41.3 |
| Estimated audience size | 16,279,502 |
Audience persona
The typical Deutsche Bahn fan in Germany is more male, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for FlixBus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,334,767 | 0.94× |
| Bayern | 2,687,914 | 1.03× |
| Baden-Württemberg | 2,542,149 | 1.14× |
| Niedersachsen | 1,549,815 | 0.98× |
| Hessen | 1,267,700 | 1.02× |
| Berlin | 935,950 | 1.29× |
| Sachsen | 886,140 | 1.11× |
| Rheinland-Pfalz | 744,356 | 0.91× |
| Schleswig-Holstein | 513,228 | 0.88× |
| Brandenburg | 462,854 | 0.92× |
| Thüringen | 452,844 | 1.09× |
| Hamburg | 448,717 | 1.22× |
| Sachsen-Anhalt | 406,620 | 0.96× |
| Mecklenburg-Vorpommern | 326,657 | 1.05× |
| Saarland | 123,458 | 0.62× |
| Bremen | 117,397 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 7.16× | Cars & Mobility |
| Deutschlandticket | 2.96× | Cars & Mobility |
| Netto Marken-Discount | 1.82× | Shopping |
| Ryanair | 1.88× | Travel & Leisure |
| Commerzbank | 1.65× | Business & Career |
| Wetter.com | 1.58× | Home & Garden |
| Google Maps | 1.57× | Internet & Social Media |
| Job | 1.78× | Business & Career |
| ImmoScout24 | 1.52× | Home & Garden |
| VfB Stuttgart | 1.62× | Sports |
| Eurowings | 1.7× | Travel & Leisure |
| Flixtrain | 4.24× | Cars & Mobility |
| Transfermarkt | 1.59× | Sports |
| Indeed.com | 1.71× | Business & Career |
| Career | 1.51× | Business & Career |
| CHECK24 | 1.51× | Business & Career |
| Lufthansa | 1.57× | Travel & Leisure |
| Job hunting | 1.79× | Business & Career |
| Employment website | 1.81× | Business & Career |
| Mehmet Scholl | 7.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Pet Ownership | JOY | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| Sports Activity | POWER | 1.11 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.0% |
| Norway | 5.0% |
| Switzerland | 3.1% |
See Deutsche Bahn audiences in other countries
More Public transport audiences in Germany
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (583,301)
- Eurostar (565,664)
- BOGESTRA (560,143)
- Autozug Sylt (550,751)
Frequently asked questions
How many fans does Deutsche Bahn have in Germany?
Deutsche Bahn has an estimated audience of 16,279,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsche Bahn fans?
44.4% of Deutsche Bahn fans are female, 55.6% are male, with an average age of 41.3 years.
Which brands do Deutsche Bahn fans like most?
Deutsche Bahn fans show strongest brand affinity for FlixBus (7.16×), Deutschlandticket (2.96×), and Netto Marken-Discount (1.82×) over the country average.
Where do Deutsche Bahn fans live in Germany?
Deutsche Bahn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,334,767), Bayern (reach 2,687,914), and Baden-Württemberg (reach 2,542,149). These three regions account for the largest share of the active audience.
What other brands do Deutsche Bahn fans also like?
Beyond Deutsche Bahn itself, the audience over-indexes on Deutschlandticket (2.96×), Netto Marken-Discount (1.82×), Ryanair (1.88×), and Commerzbank (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Bahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.