Job Audience in Germany
Job has an estimated audience of 10,892,673 people in Germany. 56.8% are female, 43.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Unique Gifts, Christmas Gift, Information sensitivity, Icon (magazine).
The average Job fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Unique Gifts, Christmas Gift, with strongest over-indexing on Cocktail (1.55× the country average). Demographically, the Job audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Job fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 39.3 |
| Estimated audience size | 10,892,673 |
Audience persona
The typical Job fan in Germany is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,610,860 | 1.1× |
| Bayern | 2,051,486 | 1.17× |
| Baden-Württemberg | 1,752,196 | 1.18× |
| Niedersachsen | 1,082,700 | 1.02× |
| Hessen | 993,102 | 1.2× |
| Berlin | 622,599 | 1.28× |
| Rheinland-Pfalz | 511,578 | 0.94× |
| Sachsen | 487,934 | 0.91× |
| Schleswig-Holstein | 394,723 | 1.01× |
| Hamburg | 302,176 | 1.23× |
| Brandenburg | 268,359 | 0.79× |
| Thüringen | 215,831 | 0.78× |
| Sachsen-Anhalt | 214,589 | 0.76× |
| Mecklenburg-Vorpommern | 149,944 | 0.72× |
| Saarland | 106,385 | 0.8× |
| Bremen | 104,366 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.55× | Food & Beverages |
| Unique Gifts | 1.54× | Shopping |
| Christmas Gift | 1.5× | Kids & Family |
| Information sensitivity | 3.53× | Technology & Electronics |
| Icon (magazine) | 1.54× | Arts & Culture |
| Metamorphoses | 1.82× | Literature |
| Golem | 1.63× | Technology & Electronics |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Viator | 2.66× | Travel & Leisure |
| Headhunters (film) | 1.94× | Movies & TV |
| Esra Erol | 2.26× | Movies & TV |
| Celtic mythology | 2.03× | Arts & Culture |
| Medieval fantasy | 4.12× | Literature |
| Carrie (novel) | 2.11× | Literature |
| Standing rib roast | 2.79× | Food & Beverages |
| Glashütte | 1.53× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Scratching post | 1.96× | Pets & Animals |
| Nuts (film) | 1.5× | Movies & TV |
| Hostelworld | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.8 |
| Indulgence | JOY | 1.39 |
| Social Media Usage | JOY | 1.29 |
| Need for Security | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
See Job audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Job have in Germany?
Job has an estimated audience of 10,892,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Job fans?
56.8% of Job fans are female, 43.2% are male, with an average age of 39.3 years.
Which brands do Job fans like most?
Job fans show strongest brand affinity for Cocktail (1.55×), Unique Gifts (1.54×), and Christmas Gift (1.5×) over the country average.
Where do Job fans live in Germany?
Job fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,610,860), Bayern (reach 2,051,486), and Baden-Württemberg (reach 1,752,196). These three regions account for the largest share of the active audience.
What other brands do Job fans also like?
Beyond Job itself, the audience over-indexes on Unique Gifts (1.54×), Christmas Gift (1.5×), Information sensitivity (3.53×), and Icon (magazine) (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.