Rascasse Audience Intelligence

Job Audience in Germany

A data profile of the people who buy, follow and care about Job in Germany — modelled from more than twelve digital signal sources. Job has an estimated audience of 10,892,673 people in Germany.

#158among Topic in Germany#27in Business & Career

The average Job fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Part-time, Employment website, Job interview, with strongest over-indexing on Part-time (7.22× the country average).

Demographically, the Job audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Job fan in Germany is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Part-time.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Job profile in Germany.

Audience size
10.9M
in Germany
Gender
56.8%♀
43.2% male
Age
39.3
average years
Country rank
#273
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job fans

56.8% are female, 43.2% are male, average age 39.3.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Job audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age39.3
Estimated audience size10,892,673
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Job audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Job audience comes from Germany.

Worldwide audience distribution share by country for Job
CountryShare
United States20.8%
India8.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Job audience in Germany is strongest.

Fig. 05

Top regions by affinity

Job fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K1.20×
02Hamburg~300K1.19×
03Hessen~1M1.18×
04Baden-Württemberg~1.5M1.17×
05Bayern~2M1.13×
06Bremen~100K1.13×
07Nordrhein-Westfalen~2.5M1.07×
08Schleswig-Holstein~400K1.03×
09Niedersachsen~1M1.02×
10Rheinland-Pfalz~500K0.96×
11Sachsen~500K0.92×
12Saarland~100K0.84×
13Brandenburg~300K0.82×
14Thüringen~200K0.82×
15Sachsen-Anhalt~200K0.81×
16Mecklenburg-Vorpommern~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Job, Germany
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden9.97×
02Part-timeBusiness & Career7.22×
03InternshipBusiness & Career5.13×
04LinkedInInternet & Social Media4.82×
05Job fairBusiness & Career4.35×
06Job interviewBusiness & Career4.07×
07Employment websiteBusiness & Career3.66×
08StepstoneBusiness & Career3.17×
09KitchenHome & Garden2.71×
10Indeed.comBusiness & Career2.23×
11VolunteeringPolitics & Society2.20×
12Efficient energy useTechnology & Electronics2.16×
13ImmoweltHome & Garden2.15×
14InnovationBusiness & Career2.05×
15TagesschauMovies & TV1.88×
16CommerzbankBusiness & Career1.88×
17Netto Marken-DiscountShopping1.85×
18TransfermarktSports1.80×
19Deutsche BahnCars & Mobility1.78×
20House musicMusic & Radio1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Job audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.12×
Need for SecurityCONSERVATISM1.59×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Job audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
CreativityOPEN0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Job have in Germany?

Job has an estimated audience of 10,892,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Job fans?

56.8% of Job fans are female, 43.2% are male, with an average age of 39.3 years.

03

Which brands do Job fans like most?

Job fans show strongest brand affinity for Part-time (7.22×), Employment website (3.66×), and Job interview (4.07×) over the country average.

04

Where do Job fans live in Germany?

Job fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Job fans also like?

Beyond Job itself, the audience over-indexes on Employment website (3.66×), Job interview (4.07×), Kitchen (2.71×), and Tagesschau (1.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Job audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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