Innovation Audience in Germany
Innovation has an estimated audience of 8,265,574 people in Germany. 44.5% are female, 55.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, Germany, Gmail, Commerzbank, Efficient energy use.
The average Innovation fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, Germany, Gmail, with strongest over-indexing on LinkedIn (2.65× the country average). Demographically, the Innovation audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Innovation fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.8 |
| Estimated audience size | 8,265,574 |
Audience persona
The typical Innovation fan in Germany is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,918,723 | 1.06× |
| Bayern | 1,539,534 | 1.16× |
| Baden-Württemberg | 1,428,697 | 1.27× |
| Hessen | 847,214 | 1.35× |
| Niedersachsen | 796,519 | 0.99× |
| Rheinland-Pfalz | 433,836 | 1.05× |
| Berlin | 432,442 | 1.17× |
| Sachsen | 350,603 | 0.86× |
| Schleswig-Holstein | 279,855 | 0.94× |
| Hamburg | 228,017 | 1.22× |
| Brandenburg | 210,679 | 0.82× |
| Thüringen | 179,695 | 0.85× |
| Sachsen-Anhalt | 160,385 | 0.75× |
| Mecklenburg-Vorpommern | 121,524 | 0.77× |
| Saarland | 79,193 | 0.78× |
| Bremen | 67,568 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.65× | Internet & Social Media | |
| Germany | 1.77× | Travel & Leisure |
| Gmail | 2.67× | Internet & Social Media |
| Commerzbank | 2.26× | Business & Career |
| Efficient energy use | 2.93× | Technology & Electronics |
| Activism | 3.8× | Politics & Society |
| Tagesschau | 1.69× | Movies & TV |
| Strategic management | 6.56× | Business & Career |
| Natural World | 1.98× | Fashion & Accessoires |
| Business development | 7.81× | Business & Career |
| Solar power | 2.81× | Home & Garden |
| Gemini | 2.86× | Technology & Electronics |
| Wikipedia | 1.86× | Internet & Social Media |
| Bauhaus | 1.74× | Shopping |
| Leadership | 3.11× | Business & Career |
| Obi (store) | 1.56× | Shopping |
| Job | 2.05× | Business & Career |
| Solar panel | 3.19× | Home & Garden |
| Google Maps | 1.79× | Internet & Social Media |
| Google Drive | 2.91× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Early Adopter Mentality | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Design Affinity | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
See Innovation audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Innovation have in Germany?
Innovation has an estimated audience of 8,265,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Innovation fans?
44.5% of Innovation fans are female, 55.5% are male, with an average age of 41.8 years.
Which brands do Innovation fans like most?
Innovation fans show strongest brand affinity for LinkedIn (2.65×), Germany (1.77×), and Gmail (2.67×) over the country average.
Where do Innovation fans live in Germany?
Innovation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,918,723), Bayern (reach 1,539,534), and Baden-Württemberg (reach 1,428,697). These three regions account for the largest share of the active audience.
What other brands do Innovation fans also like?
Beyond Innovation itself, the audience over-indexes on Germany (1.77×), Gmail (2.67×), Commerzbank (2.26×), and Efficient energy use (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.