Innovation Audience in Germany
A data profile of the people who buy, follow and care about Innovation in Germany — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 8,265,574 people in Germany.
The average Innovation fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Germany, Gmail, Commerzbank, with strongest over-indexing on Germany (1.77× the country average).
Demographically, the Innovation audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Innovation fan in Germany is more male, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Germany.
At a glance
The key figures that characterise the Innovation profile in Germany.
Search interest · 12-month trend
Demographics of Innovation fans
44.5% are female, 55.5% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.8 |
| Estimated audience size | 8,265,574 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Innovation audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Geography
Where the Innovation audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~800K | 1.30× | |
| 02 | Baden-Württemberg | ~1.5M | 1.23× | |
| 03 | Hamburg | ~200K | 1.17× | |
| 04 | Bayern | ~1.5M | 1.13× | |
| 05 | Berlin | ~400K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~2M | 1.04× | |
| 07 | Rheinland-Pfalz | ~400K | 1.04× | |
| 08 | Bremen | ~70K | 0.99× | |
| 09 | Niedersachsen | ~800K | 0.98× | |
| 10 | Schleswig-Holstein | ~300K | 0.97× | |
| 11 | Sachsen | ~400K | 0.90× | |
| 12 | Thüringen | ~200K | 0.90× | |
| 13 | Saarland | ~90K | 0.88× | |
| 14 | Brandenburg | ~200K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~100K | 0.84× | |
| 16 | Sachsen-Anhalt | ~200K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business development | Business & Career | 7.81× | ||
| 02 | Strategic management | Business & Career | 6.56× | ||
| 03 | Activism | Politics & Society | 3.80× | ||
| 04 | Solar panel | Home & Garden | 3.19× | ||
| 05 | Leadership | Business & Career | 3.11× | ||
| 06 | Efficient energy use | Technology & Electronics | 2.93× | ||
| 07 | Google Drive | Technology & Electronics | 2.91× | ||
| 08 | Gemini | Technology & Electronics | 2.86× | ||
| 09 | Solar power | Home & Garden | 2.81× | ||
| 10 | Claude | Technology & Electronics | 2.74× | ||
| 11 | Gmail | Internet & Social Media | 2.67× | ||
| 12 | Commerzbank | Business & Career | 2.26× | ||
| 13 | Job | Business & Career | 2.05× | ||
| 14 | Wikipedia | Internet & Social Media | 1.86× | ||
| 15 | Entrepreneurship | Business & Career | 1.85× | ||
| 16 | Google Maps | Internet & Social Media | 1.79× | ||
| 17 | Germany | Travel & Leisure | 1.77× | ||
| 18 | Bauhaus | Shopping | 1.74× | ||
| 19 | Tagesschau | Movies & TV | 1.69× | ||
| 20 | Obi (store) | Shopping | 1.56× |
Personality of the Innovation audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.33× | |
| Need for Security | CONSERVATISM | 2.15× | |
| Quality Awareness | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.97× | |
| Pet Ownership | JOY | 1.03× | |
| Mindfulness | BALANCE | 1.13× |
Frequently asked questions
How many fans does Innovation have in Germany?
Innovation has an estimated audience of 8,265,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Innovation fans?
44.5% of Innovation fans are female, 55.5% are male, with an average age of 41.8 years.
Which brands do Innovation fans like most?
Innovation fans show strongest brand affinity for Germany (1.77×), Gmail (2.67×), and Commerzbank (2.26×) over the country average.
Where do Innovation fans live in Germany?
Innovation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Innovation fans also like?
Beyond Innovation itself, the audience over-indexes on Gmail (2.67×), Commerzbank (2.26×), Claude (2.74×), and Efficient energy use (2.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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