Rascasse Audience Intelligence

Leadership Audience in Germany

A data profile of the people who buy, follow and care about Leadership in Germany — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 4,918,087 people in Germany.

#680among Topic in Germany#131in Business & Career

The average Leadership fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Innovation, Hugendubel, with strongest over-indexing on Robert Redford (4.47× the country average).

Demographically, the Leadership audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leadership fan in Germany is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Robert Redford.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leadership profile in Germany.

Audience size
4.9M
in Germany
Gender
58.7%♀
41.3% male
Age
37.7
average years
Country rank
#1085
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leadership fans

58.7% are female, 41.3% are male, average age 37.7.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Leadership audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age37.7
Estimated audience size4,918,087
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Leadership audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Leadership audience comes from Germany.

Worldwide audience distribution share by country for Leadership
CountryShare
United States22.5%
Japan6.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leadership audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leadership fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.41×
02Baden-Württemberg~800K1.16×
03Berlin~300K1.16×
04Bayern~900K1.11×
05Hamburg~100K1.06×
06Sachsen~300K1.04×
07Rheinland-Pfalz~200K1.01×
08Thüringen~100K0.97×
09Nordrhein-Westfalen~1M0.95×
10Niedersachsen~500K0.95×
11Brandenburg~100K0.95×
12Sachsen-Anhalt~100K0.93×
13Bremen~40K0.92×
14Saarland~50K0.91×
15Mecklenburg-Vorpommern~80K0.88×
16Schleswig-Holstein~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Leadership, Germany
0.87×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leadership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leadership audience
#·InterestCategoryAffinity×
01Robert RedfordMovies & TV4.47×
02PhilanthropyArts & Culture3.83×
03Crime fictionLiterature3.69×
04ActivismPolitics & Society3.33×
05InnovationBusiness & Career3.11×
06VolunteeringPolitics & Society2.85×
07HugendubelShopping2.81×
08Shih TzuPets & Animals2.75×
09Tour de FranceSports2.60×
10High schoolBusiness & Career2.60×
11Yorkshire TerrierPets & Animals2.57×
12Ski resortTravel & Leisure2.56×
13CHIO AachenSports2.51×
14BeaglePets & Animals2.48×
15Job interviewBusiness & Career2.39×
16Labrador RetrieverPets & Animals2.37×
17French BulldogPets & Animals2.31×
18LivemusicMusic & Radio2.11×
19KitchenHome & Garden2.10×
20RyanairTravel & Leisure1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leadership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leadership audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.96×
Risk AppetiteTHRILL1.87×
SpiritualityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leadership audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
CreativityOPEN0.93×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leadership have in Germany?

Leadership has an estimated audience of 4,918,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leadership fans?

58.7% of Leadership fans are female, 41.3% are male, with an average age of 37.7 years.

03

Which brands do Leadership fans like most?

Leadership fans show strongest brand affinity for Robert Redford (4.47×), Innovation (3.11×), and Hugendubel (2.81×) over the country average.

04

Where do Leadership fans live in Germany?

Leadership fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Leadership fans also like?

Beyond Leadership itself, the audience over-indexes on Innovation (3.11×), Hugendubel (2.81×), Volunteering (2.85×), and Kitchen (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Leadership audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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