Leadership Audience in Germany
Leadership has an estimated audience of 4,918,087 people in Germany. 58.7% are female, 41.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Commercial mortgage, Natural rubber, Product design.
The average Leadership fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Commercial mortgage, with strongest over-indexing on Progressive rock (4.24× the country average). Demographically, the Leadership audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Leadership fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 37.7 |
| Estimated audience size | 4,918,087 |
Audience persona
The typical Leadership fan in Germany is more female, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,047,673 | 0.97× |
| Bayern | 923,475 | 1.17× |
| Baden-Württemberg | 834,936 | 1.24× |
| Hessen | 570,135 | 1.52× |
| Niedersachsen | 451,207 | 0.94× |
| Berlin | 277,661 | 1.26× |
| Rheinland-Pfalz | 250,179 | 1.02× |
| Sachsen | 246,929 | 1.02× |
| Brandenburg | 136,229 | 0.89× |
| Hamburg | 124,606 | 1.12× |
| Thüringen | 117,608 | 0.94× |
| Sachsen-Anhalt | 111,859 | 0.88× |
| Schleswig-Holstein | 91,173 | 0.52× |
| Mecklenburg-Vorpommern | 74,759 | 0.8× |
| Saarland | 51,609 | 0.85× |
| Bremen | 35,706 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.24× | Music & Radio |
| Gil Ofarim | 1.73× | Music & Radio |
| Commercial mortgage | 2.61× | Business & Career |
| Natural rubber | 2.82× | Cars & Mobility |
| Product design | 1.69× | Business & Career |
| Business English | 2.16× | Business & Career |
| Information sensitivity | 4.06× | Technology & Electronics |
| Nurse education | 1.52× | Kids & Family |
| Figure painting (hobby) | 2.24× | Arts & Culture |
| Home Delivery | 1.52× | Food & Beverages |
| Caprivi Strip | 5.03× | |
| Gloria | 2.35× | Music & Radio |
| The Equalizer | 2.44× | Movies & TV |
| Jesse Plemons | 1.56× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.17× | Music & Radio |
| Scratching post | 2.62× | Pets & Animals |
| Headhunters (film) | 1.98× | Movies & TV |
| Coworking | 1.68× | Business & Career |
| Glashütte | 1.81× | Travel & Leisure |
| vienna.info | 3.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Mindfulness | BALANCE | 1.36 |
| Urban Lifestyle | OPEN | 1.36 |
| Risk Appetite | THRILL | 1.34 |
| Individualism | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
See Leadership audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leadership have in Germany?
Leadership has an estimated audience of 4,918,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leadership fans?
58.7% of Leadership fans are female, 41.3% are male, with an average age of 37.7 years.
Which brands do Leadership fans like most?
Leadership fans show strongest brand affinity for Progressive rock (4.24×), Gil Ofarim (1.73×), and Commercial mortgage (2.61×) over the country average.
Where do Leadership fans live in Germany?
Leadership fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,047,673), Bayern (reach 923,475), and Baden-Württemberg (reach 834,936). These three regions account for the largest share of the active audience.
What other brands do Leadership fans also like?
Beyond Leadership itself, the audience over-indexes on Gil Ofarim (1.73×), Commercial mortgage (2.61×), Natural rubber (2.82×), and Product design (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.