A data profile of the people who buy, follow and care about Leadership in Canada — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 4,139,295 people in Canada.
The average Leadership fan in Canada is 40.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Innovation, Sustainable energy, Nonprofit organization, with strongest over-indexing on Innovation (2.46× the country average).
Demographically, the Leadership audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Leadership fan in Canada is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
The key figures that characterise the Leadership profile in Canada.
58.3% are female, 41.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.1 |
| Estimated audience size | 4,139,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Leadership audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
Where the Leadership audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~200K | 1.62× | |
| 02 | British Columbia | ~800K | 1.32× | |
| 03 | Quebec | ~1.5M | 1.31× | |
| 04 | Ontario | ~2M | 1.30× | |
| 05 | Alberta | ~500K | 1.04× | |
| 06 | New Brunswick | ~90K | 0.93× | |
| 07 | Manitoba | ~100K | 0.82× | |
| 08 | Prince Edward Island | ~20K | 0.82× | |
| 09 | Nova Scotia | ~100K | 0.78× | |
| 10 | Newfoundland and Labrador | ~40K | 0.71× |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.70× | ||
| 02 | Innovation | Business & Career | 2.46× | ||
| 03 | Business school | Business & Career | 2.37× | ||
| 04 | Internet & Social Media | 2.34× | |||
| 05 | Data science | Business & Career | 2.17× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.07× | ||
| 07 | Career development | Business & Career | 1.94× | ||
| 08 | Renewable energy | Business & Career | 1.78× | ||
| 09 | Dropbox (service) | Technology & Electronics | 1.77× | ||
| 10 | Fertilizer | Home & Garden | 1.76× | ||
| 11 | Employment website | Business & Career | 1.75× | ||
| 12 | Wealth management | Business & Career | 1.69× | ||
| 13 | Retail banking | Business & Career | 1.68× | ||
| 14 | Western Union | Business & Career | 1.61× | ||
| 15 | Blanket | Home & Garden | 1.60× | ||
| 16 | Solar power | Home & Garden | 1.57× | ||
| 17 | Bath and Bodyworks | Shopping | 1.53× | ||
| 18 | The New York Times | News | 1.53× | ||
| 19 | Emmy Award | Movies & TV | 1.52× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| Career Orientation | POWER | 1.62× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Leadership has an estimated audience of 4,139,295 people in Canada, concentrated in Ontario and Quebec.
58.3% of Leadership fans are female, 41.7% are male, with an average age of 40.1 years.
Leadership fans show strongest brand affinity for Innovation (2.46×), Sustainable energy (2.7×), and Nonprofit organization (1.51×) over the country average.
Leadership fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1.5M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Leadership itself, the audience over-indexes on Sustainable energy (2.7×), Nonprofit organization (1.51×), Career development (1.94×), and LinkedIn (2.34×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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