Leadership Audience in Canada
Leadership has an estimated audience of 4,139,295 people in Canada. 58.3% are female, 41.7% are male, average age 40.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: LinkedIn, Innovation, Sustainable energy, Nonprofit organization, Career development.
The average Leadership fan in Canada is 40.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include LinkedIn, Innovation, Sustainable energy, with strongest over-indexing on LinkedIn (2.34× the country average). Demographically, the Leadership audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Leadership fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.1 |
| Estimated audience size | 4,139,295 |
Audience persona
The typical Leadership fan in Canada is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,249,529 | 1.3× |
| Quebec | 1,302,681 | 1.31× |
| British Columbia | 819,342 | 1.32× |
| Alberta | 530,807 | 1.04× |
| Saskatchewan | 212,452 | 1.62× |
| Manitoba | 126,354 | 0.82× |
| Nova Scotia | 96,752 | 0.78× |
| New Brunswick | 88,817 | 0.93× |
| Newfoundland and Labrador | 44,739 | 0.71× |
| Prince Edward Island | 16,605 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.34× | Internet & Social Media | |
| Innovation | 2.46× | Business & Career |
| Sustainable energy | 2.7× | Home & Garden |
| Nonprofit organization | 1.51× | Politics & Society |
| Career development | 1.94× | Business & Career |
| Renewable energy | 1.78× | Business & Career |
| Western Union | 1.61× | Business & Career |
| Business school | 2.37× | Business & Career |
| Non-alcoholic beverage | 2.07× | Food & Beverages |
| Wealth management | 1.69× | Business & Career |
| Employment website | 1.75× | Business & Career |
| Bath and Bodyworks | 1.53× | Shopping |
| Retail banking | 1.68× | Business & Career |
| Fertilizer | 1.76× | Home & Garden |
| Blanket | 1.6× | Home & Garden |
| Data science | 2.17× | Business & Career |
| The New York Times | 1.53× | News |
| Emmy Award | 1.52× | Movies & TV |
| Dropbox (service) | 1.77× | Technology & Electronics |
| Solar power | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Career Orientation | POWER | 1.62 |
| Tradition | CONSERVATISM | 1.48 |
| Individualism | JOY | 1.44 |
| Community Orientation | OPEN | 1.38 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
See Leadership audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Leadership have in Canada?
Leadership has an estimated audience of 4,139,295 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Leadership fans?
58.3% of Leadership fans are female, 41.7% are male, with an average age of 40.1 years.
Which brands do Leadership fans like most?
Leadership fans show strongest brand affinity for LinkedIn (2.34×), Innovation (2.46×), and Sustainable energy (2.7×) over the country average.
Where do Leadership fans live in Canada?
Leadership fans in Canada are most concentrated in Ontario (reach 2,249,529), Quebec (reach 1,302,681), and British Columbia (reach 819,342). These three regions account for the largest share of the active audience.
What other brands do Leadership fans also like?
Beyond Leadership itself, the audience over-indexes on Innovation (2.46×), Sustainable energy (2.7×), Nonprofit organization (1.51×), and Career development (1.94×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.