LinkedIn Audience in Canada
LinkedIn has an estimated audience of 7,210,192 people in Canada. 52.3% are female, 47.7% are male, average age 40.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Gmail, Google Docs, Recruitment, Office 365, Career development.
The average LinkedIn fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Gmail, Google Docs, Recruitment, with strongest over-indexing on Gmail (6.61× the country average). Demographically, the LinkedIn audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of LinkedIn fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.5 |
| Estimated audience size | 7,210,192 |
Audience persona
The typical LinkedIn fan in Canada is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gmail.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,407,644 | 1.86× |
| Quebec | 2,302,495 | 1.33× |
| British Columbia | 1,523,051 | 1.41× |
| Alberta | 1,163,287 | 1.31× |
| Nova Scotia | 201,099 | 0.94× |
| Manitoba | 198,790 | 0.74× |
| Saskatchewan | 144,656 | 0.63× |
| New Brunswick | 125,593 | 0.75× |
| Newfoundland and Labrador | 65,329 | 0.6× |
| Prince Edward Island | 15,926 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gmail | 6.61× | Internet & Social Media |
| Google Docs | 5.76× | Internet & Social Media |
| Recruitment | 5.98× | Business & Career |
| Office 365 | 4.35× | Technology & Electronics |
| Career development | 4.75× | Business & Career |
| Data analysis | 7.08× | Technology & Electronics |
| Employment agency | 5.5× | Business & Career |
| Yahoo! Finance | 3.21× | Business & Career |
| Job | 3.39× | Business & Career |
| Google Maps | 2.46× | Internet & Social Media |
| Jeff Bezos | 5.67× | Business & Career |
| Business analytics | 9.25× | Technology & Electronics |
| American Marketing Association | 5.11× | Business & Career |
| Education | 1.74× | Business & Career |
| Indeed.com | 2.5× | Business & Career |
| Entry-level job | 4.79× | Business & Career |
| Employment website | 3.96× | Business & Career |
| The Social Network | 10.54× | Movies & TV |
| Educational technology | 2.83× | Business & Career |
| Toronto Sun | 2.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.48 |
| Urban Lifestyle | OPEN | 2.33 |
| Sports Activity | POWER | 1.89 |
| Career Orientation | POWER | 1.87 |
| Need for Security | CONSERVATISM | 1.67 |
| Social Media Usage | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.2% |
| United States | 17.4% |
| Germany | 4.1% |
See LinkedIn audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does LinkedIn have in Canada?
LinkedIn has an estimated audience of 7,210,192 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of LinkedIn fans?
52.3% of LinkedIn fans are female, 47.7% are male, with an average age of 40.5 years.
Which brands do LinkedIn fans like most?
LinkedIn fans show strongest brand affinity for Gmail (6.61×), Google Docs (5.76×), and Recruitment (5.98×) over the country average.
Where do LinkedIn fans live in Canada?
LinkedIn fans in Canada are most concentrated in Ontario (reach 5,407,644), Quebec (reach 2,302,495), and British Columbia (reach 1,523,051). These three regions account for the largest share of the active audience.
What other brands do LinkedIn fans also like?
Beyond LinkedIn itself, the audience over-indexes on Google Docs (5.76×), Recruitment (5.98×), Office 365 (4.35×), and Career development (4.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.