A data profile of the people who buy, follow and care about Leadership in United Kingdom — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 7,861,750 people in United Kingdom.
The average Leadership fan in United Kingdom is 43.1 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Risk management, with strongest over-indexing on Wikipedia (3.58× the country average).
Demographically, the Leadership audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Leadership fan in United Kingdom is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Leadership profile in United Kingdom.
58.9% are female, 41.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.1 |
| Estimated audience size | 7,861,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Leadership audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
Where the Leadership audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.40× | |
| 02 | East of England | ~1M | 1.36× | |
| 03 | South East | ~1.5M | 1.35× | |
| 04 | Yorkshire and the Humber | ~700K | 1.05× | |
| 05 | East Midlands | ~600K | 1.05× | |
| 06 | North East | ~200K | 0.69× | |
| 07 | South West | ~400K | 0.62× | |
| 08 | North West | ~500K | 0.59× |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.58× | ||
| 02 | Risk management | Business & Career | 3.37× | ||
| 03 | Esso | Cars & Mobility | 3.00× | ||
| 04 | Adoption | Kids & Family | 2.70× | ||
| 05 | Political science | Business & Career | 2.70× | ||
| 06 | Sketch comedy | Movies & TV | 2.40× | ||
| 07 | Innovation | Business & Career | 2.31× | ||
| 08 | Motorhome | Cars & Mobility | 2.27× | ||
| 09 | Mobile home | Cars & Mobility | 2.26× | ||
| 10 | Refrigerator | Home & Garden | 2.17× | ||
| 11 | Satire | Literature | 2.15× | ||
| 12 | Betfair | Games | 2.14× | ||
| 13 | Volunteering | Politics & Society | 2.02× | ||
| 14 | Dentistry | Business & Career | 2.01× | ||
| 15 | Hot tub | Home & Garden | 2.01× | ||
| 16 | Hobby | Home & Garden | 1.86× | ||
| 17 | Internet & Social Media | 1.86× | |||
| 18 | William Hill (bookmaker) | Games | 1.79× | ||
| 19 | Distilled beverage | Food & Beverages | 1.62× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Career Orientation | POWER | 1.40× | |
| Mindfulness | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Pet Ownership | JOY | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Leadership has an estimated audience of 7,861,750 people in United Kingdom, concentrated in South East and East of England.
58.9% of Leadership fans are female, 41.1% are male, with an average age of 43.1 years.
Leadership fans show strongest brand affinity for Wikipedia (3.58×), Esso (3×), and Risk management (3.37×) over the country average.
Leadership fans in United Kingdom are most concentrated in South East (reach ~1.5M), East of England (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Leadership itself, the audience over-indexes on Esso (3×), Risk management (3.37×), Hobby (1.86×), and WhatsApp (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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