A data profile of the people who buy, follow and care about Leadership in Mexico — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 3,923,473 people in Mexico.
Leadership has an estimated audience of 3,923,473 people in Mexico. 54.0% are female, 46.0% are male, average age 34.8. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (404.75× the country average).
Demographically, the Leadership audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Leadership fan in Mexico is balanced, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Leadership profile in Mexico.
54.0% are female, 46.0% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 34.8 |
| Estimated audience size | 3,923,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 9% |
of the worldwide Leadership audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 404.75× | ||
| 02 | Daily Horoscope | Internet & Social Media | 369.29× | ||
| 03 | Shopping and fashion | Shopping | 193.13× | ||
| 04 | Game consoles | Technology & Electronics | 142.39× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 113.74× | ||
| 06 | Catholic Church | Politics & Society | 106.38× | ||
| 07 | Valentine's Day | Kids & Family | 89.50× | ||
| 08 | Broadcasting of sports events | Movies & TV | 75.29× | ||
| 09 | Sarcasm | Politics & Society | 67.10× | ||
| 10 | Travel agency | Travel & Leisure | 65.47× | ||
| 11 | Mobile game | Games | 61.48× | ||
| 12 | El País | News | 60.56× | ||
| 13 | Banana | Food & Beverages | 52.37× | ||
| 14 | Orange (fruit) | Food & Beverages | 52.37× | ||
| 15 | Immigration | Politics & Society | 50.74× | ||
| 16 | Dentistry | Business & Career | 47.46× | ||
| 17 | Multi-level marketing | Business & Career | 44.19× | ||
| 18 | Sexology | Kids & Family | 32.73× | ||
| 19 | Breastfeeding | Kids & Family | 32.73× | ||
| 20 | Freeware | Technology & Electronics | 26.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.13× | |
| Travelling | THRILL | 17.27× | |
| Urban Lifestyle | OPEN | 4.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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