Rascasse Audience Intelligence

Leadership Audience in United States

A data profile of the people who buy, follow and care about Leadership in United States — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 37,772,470 people in United States.

#451among Topic in United States#91in Business & Career

The average Leadership fan in United States is 40.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Planet Fitness, Metaphysics, Diaper bag, with strongest over-indexing on Planet Fitness (2.3× the country average).

Demographically, the Leadership audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leadership fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leadership profile in United States.

Audience size
37.8M
in United States
Gender
60.5%♀
39.5% male
Age
40.6
average years
Country rank
#630
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leadership fans

60.5% are female, 39.5% are male, average age 40.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Leadership audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.6
Estimated audience size37,772,470
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Leadership audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Leadership audience comes from United States.

Worldwide audience distribution share by country for Leadership
CountryShare
United States22.5%
Japan6.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leadership audience in United States is strongest.

Fig. 05

Top regions by affinity

Leadership fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1.5M1.72×
02Louisiana~800K1.68×
03Minnesota~700K1.38×
04Texas~4.5M1.35×
05Georgia~1.5M1.35×
06Arkansas~400K1.24×
07Mississippi~400K1.19×
08Nebraska~200K1.17×
09South Carolina~700K1.15×
10Kentucky~500K1.15×
11Virginia~1M1.12×
12North Carolina~1.5M1.11×
13Kansas~300K1.10×
14Idaho~200K1.08×
15Hawaii~200K1.08×
16Indiana~700K1.06×
17Alabama~600K1.05×
18Oklahoma~400K1.05×
19Iowa~300K1.05×
20Florida~2.5M1.03×
21Maryland~700K1.03×
22Utah~300K1.02×
23South Dakota~90K1.01×
24Missouri~600K1.00×
25New Mexico~200K0.98×
26Washington, District of Columbia~100K0.98×
27Wisconsin~500K0.96×
28North Dakota~70K0.95×
29California~4M0.93×
30New Jersey~900K0.93×
31Pennsylvania~1M0.92×
32Washington~700K0.92×
33Colorado~600K0.92×
34Ohio~1M0.90×
35Michigan~900K0.90×
36Massachusetts~700K0.89×
37Delaware~90K0.89×
38Illinois~1M0.88×
39Oregon~400K0.86×
40New York~2M0.84×
41Nevada~300K0.84×
42Rhode Island~100K0.84×
43Connecticut~300K0.82×
44Arizona~600K0.81×
45Vermont~50K0.80×
46New Hampshire~100K0.78×
47Montana~80K0.78×
48Alaska~60K0.77×
49Maine~100K0.75×
50West Virginia~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Leadership, United States
0.74×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leadership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leadership audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career2.92×
02MetaphysicsBusiness & Career2.68×
03Master of Business AdministrationBusiness & Career2.67×
04Diaper bagKids & Family2.63×
05Planet FitnessSports2.30×
06PhilanthropyArts & Culture2.06×
07Distance educationBusiness & Career2.05×
08Career developmentBusiness & Career2.04×
09Real propertyHome & Garden1.91×
10Fly fishingSports1.91×
11InnovationBusiness & Career1.89×
12Political scienceBusiness & Career1.87×
13Charitable organizationPolitics & Society1.68×
14DentistryBusiness & Career1.66×
15Made in USABusiness & Career1.62×
16Golf ChannelSports1.59×
17Nonprofit organizationPolitics & Society1.58×
18DonationBusiness & Career1.55×
19GeneticsKids & Family1.54×
20ThanksgivingKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leadership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leadership audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Career OrientationPOWER1.63×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leadership audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leadership have in United States?

Leadership has an estimated audience of 37,772,470 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Leadership fans?

60.5% of Leadership fans are female, 39.5% are male, with an average age of 40.6 years.

03

Which brands do Leadership fans like most?

Leadership fans show strongest brand affinity for Planet Fitness (2.3×), Metaphysics (2.68×), and Diaper bag (2.63×) over the country average.

04

Where do Leadership fans live in United States?

Leadership fans in United States are most concentrated in Texas (reach ~4.5M), California (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Leadership fans also like?

Beyond Leadership itself, the audience over-indexes on Metaphysics (2.68×), Diaper bag (2.63×), Nonprofit organization (1.58×), and Master of Business Administration (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Leadership audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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