Leadership Audience in United States

Leadership logo

Leadership has an estimated audience of 37,772,470 people in United States. 60.5% are female, 39.5% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, Charlamagne Tha God, Jaws.

The average Leadership fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, with strongest over-indexing on Jesse Plemons (2.71× the country average). Demographically, the Leadership audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Leadership fans

Demographic split for Leadership audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.6
Estimated audience size37,772,470

Audience persona

The typical Leadership fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Leadership in United States
RegionReachAffinity
California4,625,5471.11×
Texas4,035,4291.24×
Florida3,029,9691.18×
New York2,016,4170.96×
Georgia1,431,4351.23×
Tennessee1,385,7611.83×
Illinois1,322,7961.05×
North Carolina1,225,3051.08×
Virginia1,197,6851.3×
Ohio1,120,8990.96×
Pennsylvania1,118,5310.88×
Michigan935,8690.95×
Minnesota879,6921.63×
New Jersey877,9590.91×
Louisiana773,7471.59×
Washington772,6541.02×
Arizona715,4520.93×
Massachusetts709,7260.95×
Maryland691,4961.06×
Indiana680,0240.99×
Missouri592,4080.97×
South Carolina581,0601.02×
Colorado565,0310.95×
Alabama535,9411.02×
Wisconsin492,2950.87×
Kentucky422,3750.89×
Oklahoma411,0160.98×
Oregon365,4840.84×
Mississippi333,5901.07×
Utah326,2530.96×
Connecticut324,5630.86×
Arkansas319,4731.03×
Kansas310,9701.04×
Nevada307,6640.84×
Iowa287,4980.92×
Nebraska192,3641.02×
Idaho170,7340.9×
New Mexico167,6160.88×
Hawaii163,0971×
Washington, District of Columbia158,7091.4×
West Virginia127,1320.72×
Rhode Island117,6820.98×
New Hampshire105,3320.71×
Maine99,9690.74×
Delaware98,8640.95×
Montana79,9600.76×
North Dakota71,8400.93×
South Dakota70,7590.81×
Alaska52,7150.65×
Vermont49,8810.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leadership audience
BrandAffinityCategory
Jesse Plemons2.71×Movies & TV
Nebraska Cornhuskers football2.58×Sports
Kendra Scott1.61×Fashion & Accessoires
Charlamagne Tha God4.99×Movies & TV
Jaws2.85×Movies & TV
JDSU1.58×Business & Career
Urban horticulture1.73×Home & Garden
Nipsey Hussle2.58×Music & Radio
Glossier2.29×Beauty & Wellness
Queens College, City University of New York3.13×Business & Career
Cam Ward1.59×Sports
Home staging2.08×Home & Garden
Vicky Kaushal5.59×Movies & TV
Business English2.12×Business & Career
Jeep Wagoneer2.06×Cars & Mobility
Halsey, Oregon2.95×Travel & Leisure
Grammarly1.63×Business & Career
Hocus Pocus1.57×Movies & TV
Go Go's3.61×Music & Radio
Kento Yamazaki3.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leadership audience
TraitClusterScore
Career OrientationPOWER1.29
Community OrientationOPEN1.23
PatriotismCONSERVATISM1.2
TravellingTHRILL1.19
IndividualismJOY1.15
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Leadership
CountryShare
United States22.5%
Japan6.1%
Brazil4.9%

See Leadership audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Leadership have in United States?

Leadership has an estimated audience of 37,772,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Leadership fans?

60.5% of Leadership fans are female, 39.5% are male, with an average age of 40.6 years.

Which brands do Leadership fans like most?

Leadership fans show strongest brand affinity for Jesse Plemons (2.71×), Nebraska Cornhuskers football (2.58×), and Kendra Scott (1.61×) over the country average.

Where do Leadership fans live in United States?

Leadership fans in United States are most concentrated in California (reach 4,625,547), Texas (reach 4,035,429), and Florida (reach 3,029,969). These three regions account for the largest share of the active audience.

What other brands do Leadership fans also like?

Beyond Leadership itself, the audience over-indexes on Nebraska Cornhuskers football (2.58×), Kendra Scott (1.61×), Charlamagne Tha God (4.99×), and Jaws (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.