Fly fishing Audience in United States

Fly fishing logo

Fly fishing has an estimated audience of 20,262,654 people in United States. 34.3% are female, 65.7% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Sports, Music, Arts and music, Adventure, Pets.

The average Fly fishing fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sports, Music, Arts and music, with strongest over-indexing on Sports (2.11× the country average). Demographically, the Fly fishing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Fly fishing fans

Demographic split for Fly fishing audience in United States
MetricValue
Female34.3%
Male65.7%
Average age35.9
Estimated audience size20,262,654

Audience persona

The typical Fly fishing fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Fly fishing in United States
RegionReachAffinity
California1,689,5120.76×
Texas1,362,7630.78×
New York901,7240.8×
Florida842,5610.61×
Colorado736,3862.31×
Pennsylvania648,4410.95×
North Carolina581,3290.95×
Washington521,9391.28×
Georgia484,2660.78×
Virginia418,5470.85×
Ohio418,3960.67×
Illinois412,8500.61×
Michigan407,5040.77×
Tennessee375,6530.92×
New Jersey326,6210.63×
Massachusetts313,6790.79×
Utah303,8121.67×
Oregon286,8481.24×
Missouri280,5050.86×
Arizona270,8710.65×
South Carolina246,3870.81×
Wisconsin242,5280.8×
Minnesota237,0980.82×
Indiana234,6900.63×
Maryland219,3000.63×
Idaho208,2102.05×
Alabama204,5760.72×
Montana199,1323.54×
Kentucky183,9720.72×
Oklahoma175,2510.78×
Arkansas169,2451.01×
Connecticut162,0510.8×
Louisiana148,3200.57×
Nevada129,4190.66×
New Mexico123,6861.22×
Kansas121,5860.76×
Iowa116,3540.7×
Mississippi97,3360.58×
West Virginia94,1001×
Wyoming93,4413.11×
New Hampshire88,4241.11×
Maine87,8551.21×
Alaska70,4281.62×
Nebraska68,2460.67×
Vermont55,0221.55×
Hawaii50,8320.58×
Rhode Island48,3700.75×
Washington, District of Columbia45,0110.74×
South Dakota32,4560.69×
North Dakota31,8220.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fly fishing audience
BrandAffinityCategory
Sports2.11×Sports
Music1.97×Business & Career
Arts and music2.01×Arts & Culture
Adventure2.98×Travel & Leisure
Pets2.06×Pets & Animals
Entertainment1.99×Movies & TV
Movies1.87×Movies & TV
Food and drink1.75×Food & Beverages
Reading1.8×Literature
Wildlife2.76×Travel & Leisure
Food1.72×Food & Beverages
Games1.78×Games
Consumer electronics1.73×Technology & Electronics
Motor vehicle2.67×Cars & Mobility
Popular music2.42×Music & Radio
Garden2.48×Home & Garden
College football3.01×Sports
Live events1.69×Music & Radio
Rugby league2.92×Sports
Manufacturing2.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fly fishing audience
TraitClusterScore
PatriotismCONSERVATISM2.53
SustainabilityBALANCE1.82
Sports ActivityPOWER1.72
Luxury OrientationPREMIUM1.65
Risk AppetiteTHRILL1.58
DIY MentalityTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for Fly fishing
CountryShare
United States34.9%
Japan13.1%
Brazil5.9%

See Fly fishing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fly fishing have in United States?

Fly fishing has an estimated audience of 20,262,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Fly fishing fans?

34.3% of Fly fishing fans are female, 65.7% are male, with an average age of 35.9 years.

Which brands do Fly fishing fans like most?

Fly fishing fans show strongest brand affinity for Sports (2.11×), Music (1.97×), and Arts and music (2.01×) over the country average.

Where do Fly fishing fans live in United States?

Fly fishing fans in United States are most concentrated in California (reach 1,689,512), Texas (reach 1,362,763), and New York (reach 901,724). These three regions account for the largest share of the active audience.

What other brands do Fly fishing fans also like?

Beyond Fly fishing itself, the audience over-indexes on Music (1.97×), Arts and music (2.01×), Adventure (2.98×), and Pets (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fly fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.