Rascasse Audience Intelligence

Fly fishing Audience in United States

A data profile of the people who buy, follow and care about Fly fishing in United States — modelled from more than twelve digital signal sources. Fly fishing has an estimated audience of 20,262,654 people in United States.

#1114among Topic in United States#111in Sports

The average Fly fishing fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sports, Music, Arts and music, with strongest over-indexing on Sports (2.11× the country average).

Demographically, the Fly fishing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fly fishing fan in United States is more male, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fly fishing profile in United States.

Audience size
20.3M
in United States
Gender
34.3%♀
65.7% male
Age
35.9
average years
Country rank
#1620
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fly fishing fans

34.3% are female, 65.7% are male, average age 35.9.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Fly fishing audience in United States
MetricValue
Female34.3%
Male65.7%
Average age35.9
Estimated audience size20,262,654
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Fly fishing audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Fly fishing audience comes from United States.

Worldwide audience distribution share by country for Fly fishing
CountryShare
United States34.9%
Japan13.1%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fly fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Fly fishing fans by region: top regions in United States
#RegionReachAffinity×
01Montana~200K3.55×
02Wyoming~90K3.13×
03Colorado~700K2.12×
04Idaho~200K2.01×
05Alaska~80K1.75×
06Utah~300K1.64×
07Vermont~50K1.45×
08Washington~500K1.25×
09New Mexico~100K1.23×
10Maine~90K1.21×
11Oregon~300K1.18×
12New Hampshire~90K1.07×
13Arkansas~200K1.02×
14West Virginia~90K1.00×
15Pennsylvania~600K0.92×
16North Carolina~600K0.91×
17Tennessee~400K0.89×
18South Dakota~40K0.84×
19Missouri~300K0.83×
20Connecticut~200K0.83×
21New York~900K0.82×
22Virginia~400K0.82×
23Minnesota~200K0.81×
24Oklahoma~200K0.80×
25Wisconsin~200K0.78×
26South Carolina~200K0.78×
27Kansas~100K0.78×
28Georgia~500K0.77×
29Massachusetts~300K0.76×
30Washington, District of Columbia~50K0.76×
31Texas~1.5M0.75×
32Kentucky~200K0.75×
33Rhode Island~50K0.75×
34Michigan~400K0.74×
35Alabama~200K0.74×
36Iowa~100K0.72×
37Nebraska~70K0.72×
38California~1.5M0.71×
39Hawaii~60K0.69×
40Arizona~300K0.67×
41Nevada~100K0.67×
42Delaware~40K0.66×
43Ohio~400K0.65×
44Indiana~200K0.64×
45Mississippi~100K0.64×
46New Jersey~300K0.63×
47Maryland~200K0.62×
48Louisiana~200K0.62×
49Florida~800K0.60×
50Illinois~400K0.60×
Fig. 06

Affinity by region

Affinity by region — Fly fishing, United States
0.60×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fly fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fly fishing audience
#·InterestCategoryAffinity×
01College footballSports3.01×
02AdventureTravel & Leisure2.98×
03Rugby leagueSports2.92×
04WildlifeTravel & Leisure2.76×
05Motor vehicleCars & Mobility2.67×
06GardenHome & Garden2.48×
07Popular musicMusic & Radio2.42×
08ManufacturingBusiness & Career2.37×
09SportsSports2.11×
10PetsPets & Animals2.06×
11Arts and musicArts & Culture2.01×
12EntertainmentMovies & TV1.99×
13MusicBusiness & Career1.97×
14MoviesMovies & TV1.87×
15ReadingLiterature1.80×
16GamesGames1.78×
17Food and drinkFood & Beverages1.75×
18Consumer electronicsTechnology & Electronics1.73×
19FoodFood & Beverages1.72×
20Live eventsMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fly fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fly fishing audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.64×
Healthy LifestyleBALANCE1.57×
Pet OwnershipJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fly fishing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
DIY MentalityTHRILL0.99×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fly fishing have in United States?

Fly fishing has an estimated audience of 20,262,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fly fishing fans?

34.3% of Fly fishing fans are female, 65.7% are male, with an average age of 35.9 years.

03

Which brands do Fly fishing fans like most?

Fly fishing fans show strongest brand affinity for Sports (2.11×), Music (1.97×), and Arts and music (2.01×) over the country average.

04

Where do Fly fishing fans live in United States?

Fly fishing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Fly fishing fans also like?

Beyond Fly fishing itself, the audience over-indexes on Music (1.97×), Arts and music (2.01×), Adventure (2.98×), and Pets (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fly fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fly fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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