Manufacturing Audience in United States

Manufacturing logo

Manufacturing has an estimated audience of 67,126,830 people in United States. 39.6% are female, 60.4% are male, average age 42.0. Top regions: California, Texas, Tennessee. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Manufacturing fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (13.41× the country average). Demographically, the Manufacturing audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Manufacturing fans

Demographic split for Manufacturing audience in United States
MetricValue
Female39.6%
Male60.4%
Average age42.0
Estimated audience size67,126,830

Audience persona

The typical Manufacturing fan in United States is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Manufacturing in United States
RegionReachAffinity
California6,084,6520.82×
Texas5,305,3230.92×
Tennessee4,119,5983.06×
Florida3,901,3160.86×
Ohio3,572,1921.73×
Illinois3,008,9011.35×
Michigan2,901,5261.65×
Pennsylvania2,447,2311.08×
New York2,382,1370.64×
Minnesota2,226,1222.31×
North Carolina2,200,1721.09×
Arizona1,969,5561.44×
Georgia1,952,6120.94×
Kentucky1,845,6972.19×
Virginia1,768,2711.08×
Indiana1,762,9001.44×
New Jersey1,322,7910.77×
Missouri1,278,1331.18×
Arkansas1,256,4812.27×
Wisconsin1,170,1511.16×
South Carolina1,103,8661.09×
Washington1,079,2300.8×
Alabama1,007,3501.07×
Oregon985,7931.28×
Massachusetts889,1820.67×
Kansas800,3671.51×
Colorado711,0960.67×
Iowa604,7901.09×
Oklahoma598,7340.8×
Maryland574,6890.5×
Louisiana492,0760.57×
Utah472,7740.79×
Connecticut469,6140.7×
Mississippi381,2580.69×
Nevada376,7290.58×
Nebraska303,6660.9×
Idaho258,3210.77×
South Dakota181,1231.17×
West Virginia176,9790.57×
Rhode Island171,4510.8×
New Hampshire171,0650.65×
New Mexico157,3630.47×
Hawaii129,4060.45×
Delaware119,8640.65×
Maine106,3440.44×
Montana101,2690.54×
Washington, District of Columbia100,5050.5×
Alaska91,5370.64×
North Dakota84,0060.61×
Vermont58,7680.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manufacturing audience
BrandAffinityCategory
Goop13.41×Internet & Social Media
Governor of Michigan18.19×Politics & Society
Vocal harmony9.83×Music & Radio
Wok13.22×Food & Beverages
Grinch7.59×Movies & TV
Google Home10.79×Technology & Electronics
Hipster15.71×Politics & Society
Hibachi12.82×Food & Beverages
Cherish (group)17.09×Music & Radio
headspace14.18×Health
Fairy godmother11.03×Literature
Grace Slick12.77×Music & Radio
No Escape (1994 film)14.5×Movies & TV
El Paso County, Colorado16.26×Travel & Leisure
TV Fanatic12.67×Movies & TV
Israel2.29×Travel & Leisure
Kikar HaShabbat17.3×News
Guitarist (magazine)11.56×Music & Radio
La Jolla8.91×Travel & Leisure
Gift registry12.18×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manufacturing audience
TraitClusterScore
DIY MentalityTHRILL1.21
Early Adopter MentalityPOWER1.18
ExtroversionTHRILL1.17
Price SensitivityPREMIUM1.14
Luxury OrientationPREMIUM1.14
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Manufacturing
CountryShare
United States18.8%
United Kingdom4.5%
Brazil4.3%

See Manufacturing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Manufacturing have in United States?

Manufacturing has an estimated audience of 67,126,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Manufacturing fans?

39.6% of Manufacturing fans are female, 60.4% are male, with an average age of 42.0 years.

Which brands do Manufacturing fans like most?

Manufacturing fans show strongest brand affinity for Goop (13.41×), Governor of Michigan (18.19×), and Vocal harmony (9.83×) over the country average.

Where do Manufacturing fans live in United States?

Manufacturing fans in United States are most concentrated in California (reach 6,084,652), Texas (reach 5,305,323), and Tennessee (reach 4,119,598). These three regions account for the largest share of the active audience.

What other brands do Manufacturing fans also like?

Beyond Manufacturing itself, the audience over-indexes on Governor of Michigan (18.19×), Vocal harmony (9.83×), Wok (13.22×), and Grinch (7.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.