Rascasse Audience Intelligence

NASDAQ Audience in United States

A data profile of the people who buy, follow and care about NASDAQ in United States — modelled from more than twelve digital signal sources. NASDAQ has an estimated audience of 26,910,022 people in United States.

#754among Topic in United States#133in Business & Career

The average NASDAQ fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include O'Reilly Auto Parts, Merrill Lynch, Pilot Flying J, with strongest over-indexing on O'Reilly Auto Parts (9.87× the country average).

Demographically, the NASDAQ audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NASDAQ fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASDAQ profile in United States.

Audience size
26.9M
in United States
Gender
52.0%♀
48.0% male
Age
42.2
average years
Country rank
#1098
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASDAQ fans

52.0% are female, 48.0% are male, average age 42.2.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for NASDAQ audience in United States
MetricValue
Female52.0%
Male48.0%
Average age42.2
Estimated audience size26,910,022
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the NASDAQ audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

32.3%

of the worldwide NASDAQ audience comes from United States.

Worldwide audience distribution share by country for NASDAQ
CountryShare
United States32.3%
United Kingdom5.4%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASDAQ audience in United States is strongest.

Fig. 05

Top regions by affinity

NASDAQ fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M1.54×
02New Jersey~1M1.50×
03Massachusetts~800K1.49×
04New Hampshire~200K1.43×
05Washington~800K1.42×
06Washington, District of Columbia~100K1.32×
07Connecticut~400K1.31×
08Illinois~1M1.25×
09California~3.5M1.20×
10Iowa~300K1.19×
11Pennsylvania~1M1.18×
12Oregon~400K1.15×
13Minnesota~400K1.14×
14Virginia~700K1.13×
15Rhode Island~100K1.12×
16Colorado~500K1.11×
17Wisconsin~500K1.11×
18Michigan~800K1.07×
19Maryland~500K1.07×
20Florida~2M1.05×
21Maine~100K1.05×
22Ohio~800K1.01×
23North Dakota~50K0.97×
24North Carolina~800K0.96×
25Idaho~100K0.96×
26Missouri~400K0.94×
27Nebraska~100K0.94×
28Delaware~70K0.94×
29South Carolina~400K0.93×
30Indiana~500K0.92×
31Kansas~200K0.92×
32Wyoming~40K0.91×
33Nevada~200K0.90×
34Hawaii~100K0.90×
35Montana~70K0.89×
36Arizona~500K0.87×
37Georgia~700K0.86×
38Vermont~40K0.86×
39Utah~200K0.84×
40Texas~2M0.83×
41South Dakota~50K0.83×
42Tennessee~400K0.81×
43New Mexico~100K0.81×
44Arkansas~200K0.78×
45Kentucky~300K0.77×
46West Virginia~100K0.77×
47Alabama~300K0.71×
48Oklahoma~200K0.71×
49Louisiana~200K0.66×
50Mississippi~100K0.55×
Fig. 06

Affinity by region

Affinity by region — NASDAQ, United States
0.55×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASDAQ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASDAQ audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career22.41×
02Stock market indexBusiness & Career15.06×
03Kurt GeigerFashion & Accessoires11.97×
04Pilot Flying JCars & Mobility11.62×
05Extra Space StorageHome & Garden10.82×
06Rent-A-CenterHome & Garden10.29×
07CheapOairTravel & Leisure9.99×
08O'Reilly Auto PartsCars & Mobility9.87×
09Microsoft TeamsTechnology & Electronics9.20×
10Office 365Technology & Electronics9.20×
11E-TradeBusiness & Career6.90×
12Charles Schwab CorporationBusiness & Career6.28×
13Advance Auto PartsCars & Mobility5.88×
14Papa John's PizzaFood & Beverages5.52×
15PHPTechnology & Electronics5.20×
16AutoZoneCars & Mobility4.86×
17Arby'sFood & Beverages4.67×
18BurlingtonFashion & Accessoires4.10×
19The UPS StoreShopping3.43×
20AldiShopping3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASDAQ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASDAQ audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.46×
Quality AwarenessPREMIUM2.20×
Career OrientationPOWER2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASDAQ audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
CreativityOPEN1.16×
IndividualismJOY1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASDAQ have in United States?

NASDAQ has an estimated audience of 26,910,022 people in United States, concentrated in California and New York.

02

What is the gender split and age of NASDAQ fans?

52.0% of NASDAQ fans are female, 48.0% are male, with an average age of 42.2 years.

03

Which brands do NASDAQ fans like most?

NASDAQ fans show strongest brand affinity for O'Reilly Auto Parts (9.87×), Merrill Lynch (22.41×), and Pilot Flying J (11.62×) over the country average.

04

Where do NASDAQ fans live in United States?

NASDAQ fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do NASDAQ fans also like?

Beyond NASDAQ itself, the audience over-indexes on Merrill Lynch (22.41×), Pilot Flying J (11.62×), Extra Space Storage (10.82×), and AutoZone (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See NASDAQ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NASDAQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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