NASDAQ Audience in United States

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NASDAQ has an estimated audience of 26,910,022 people in United States. 52.0% are female, 48.0% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: O'Reilly Auto Parts, Chase (bank), Pilot Flying J, Merrill Lynch, AutoZone.

The average NASDAQ fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include O'Reilly Auto Parts, Chase (bank), Pilot Flying J, with strongest over-indexing on O'Reilly Auto Parts (9.87× the country average). Demographically, the NASDAQ audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of NASDAQ fans

Demographic split for NASDAQ audience in United States
MetricValue
Female52.0%
Male48.0%
Average age42.2
Estimated audience size26,910,022

Audience persona

The typical NASDAQ fan in United States is balanced, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for NASDAQ in United States
RegionReachAffinity
California3,675,9081.24×
New York2,502,7311.66×
Texas2,004,7540.87×
Florida1,950,5741.07×
Illinois1,165,2791.3×
Pennsylvania1,091,8701.21×
New Jersey1,084,4341.58×
Ohio851,8971.03×
Massachusetts827,9381.56×
Washington792,5161.47×
Virginia788,1781.2×
North Carolina778,0540.96×
Georgia737,1410.89×
Michigan736,2131.05×
Maryland511,7481.11×
Colorado508,5051.2×
Arizona458,3860.83×
Indiana449,4260.91×
Wisconsin445,5391.1×
Minnesota429,9431.12×
Tennessee415,6150.77×
Missouri399,1120.92×
South Carolina388,3770.96×
Connecticut363,9151.35×
Oregon353,2481.15×
Kentucky273,2320.81×
Iowa241,4031.09×
Nevada240,6680.92×
Alabama233,4790.62×
Louisiana224,9040.65×
Utah210,0470.87×
Oklahoma207,7020.7×
Kansas183,1690.86×
Arkansas155,3360.7×
New Hampshire149,7161.41×
Nebraska128,7060.95×
Idaho120,2120.89×
New Mexico112,4970.83×
Washington, District of Columbia109,8471.36×
Mississippi104,7640.47×
Maine104,7461.09×
Hawaii102,6740.89×
Rhode Island95,5271.12×
West Virginia80,5710.64×
Montana66,5910.89×
Delaware62,9170.85×
South Dakota49,7920.8×
North Dakota44,6310.81×
Vermont42,1480.89×
Wyoming34,9350.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NASDAQ audience
BrandAffinityCategory
O'Reilly Auto Parts9.87×Cars & Mobility
Chase (bank)6.61×Business & Career
Pilot Flying J11.62×Cars & Mobility
Merrill Lynch22.41×Business & Career
AutoZone4.86×Cars & Mobility
Extra Space Storage10.82×Home & Garden
Rent-A-Center10.29×Home & Garden
Charles Schwab Corporation6.28×Business & Career
Advance Auto Parts5.88×Cars & Mobility
Office 3659.2×Technology & Electronics
Stock market index15.06×Business & Career
Aldi3.39×Shopping
Microsoft Teams9.2×Technology & Electronics
Kurt Geiger11.97×Fashion & Accessoires
Burlington4.1×Fashion & Accessoires
CheapOair9.99×Travel & Leisure
PHP5.2×Technology & Electronics
The UPS Store3.43×Shopping
Yahoo! Finance3.34×Business & Career
Arby's4.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NASDAQ audience
TraitClusterScore
Career OrientationPOWER1.62
Need for SecurityCONSERVATISM1.4
Quality AwarenessPREMIUM1.37
Family OrientationCONSERVATISM1.19
IndulgenceJOY1.17
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for NASDAQ
CountryShare
United States32.3%
United Kingdom5.4%
Brazil3.9%

See NASDAQ audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does NASDAQ have in United States?

NASDAQ has an estimated audience of 26,910,022 people in United States, concentrated in California and New York.

What is the gender split and age of NASDAQ fans?

52.0% of NASDAQ fans are female, 48.0% are male, with an average age of 42.2 years.

Which brands do NASDAQ fans like most?

NASDAQ fans show strongest brand affinity for O'Reilly Auto Parts (9.87×), Chase (bank) (6.61×), and Pilot Flying J (11.62×) over the country average.

Where do NASDAQ fans live in United States?

NASDAQ fans in United States are most concentrated in California (reach 3,675,908), New York (reach 2,502,731), and Texas (reach 2,004,754). These three regions account for the largest share of the active audience.

What other brands do NASDAQ fans also like?

Beyond NASDAQ itself, the audience over-indexes on Chase (bank) (6.61×), Pilot Flying J (11.62×), Merrill Lynch (22.41×), and AutoZone (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NASDAQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.