Rascasse Audience Intelligence

Pilot Flying J Target Market in United States

A data profile of the people who buy, follow and care about Pilot Flying J in United States — modelled from more than twelve digital signal sources. Pilot Flying J has an estimated audience of 12,633,192 people in United States.

#276among Brand in United States#108in Cars & Mobility

The average Pilot Flying J fan in United States is 44.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Love's Travel Stops & Country Stores, Stretching, NASDAQ, with strongest over-indexing on Love's Travel Stops & Country Stores (35.47× the country average).

Demographically, the Pilot Flying J audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pilot Flying J fan in United States is more male, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pilot Flying J profile in United States.

Audience size
12.6M
in United States
Gender
22.0%♀
78.0% male
Age
44.5
average years
Country rank
#2830
Brand in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pilot Flying J

22.0% are female, 78.0% are male, average age 44.5.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for Pilot Flying J audience in United States
MetricValue
Female22.0%
Male78.0%
Average age44.5
Estimated audience size12,633,192
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Pilot Flying J audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Pilot Flying J audience comes from United States.

Worldwide audience distribution share by country for Pilot Flying J
CountryShare
United States98.5%
Canada0.9%
India0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilot Flying J audience in United States is strongest.

Fig. 05

Top regions by affinity

Pilot Flying J customers by region in United States
#RegionReachAffinity×
01Wyoming~100K5.59×
02New Mexico~200K2.99×
03Arkansas~200K2.30×
04Montana~70K2.17×
05Mississippi~200K1.76×
06Nebraska~100K1.74×
07West Virginia~100K1.74×
08Kentucky~200K1.66×
09Oklahoma~200K1.60×
10Iowa~200K1.58×
11Indiana~300K1.53×
12Missouri~300K1.52×
13Tennessee~400K1.51×
14South Dakota~40K1.40×
15Kansas~100K1.27×
16Ohio~500K1.24×
17Alabama~200K1.21×
18Idaho~70K1.13×
19Louisiana~200K1.07×
20Utah~100K1.05×
21Arizona~200K1.00×
22Illinois~400K0.98×
23Pennsylvania~400K0.96×
24South Carolina~200K0.96×
25Texas~900K0.90×
26North Dakota~20K0.90×
27Georgia~300K0.87×
28Nevada~100K0.86×
29Virginia~200K0.79×
30Oregon~90K0.68×
31Wisconsin~100K0.63×
32North Carolina~200K0.59×
33Hawaii~30K0.57×
34Colorado~100K0.51×
35Florida~300K0.43×
36Michigan~100K0.42×
37Alaska~10K0.42×
38California~500K0.41×
39Minnesota~70K0.40×
40New Jersey~100K0.39×
41Maryland~80K0.39×
42Connecticut~40K0.36×
43Delaware~10K0.34×
44Washington~80K0.32×
45Washington, District of Columbia~10K0.32×
46New Hampshire~10K0.22×
47Maine~9K0.22×
48New York~100K0.21×
49Massachusetts~40K0.18×
50Rhode Island~7K0.18×
Fig. 06

Affinity by region

Affinity by region — Pilot Flying J, United States
0.18×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilot Flying J audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilot Flying J audience
#·InterestCategoryAffinity×
01Estes Express LinesCars & Mobility46.46×
02Love's Travel Stops & Country StoresShopping35.47×
03LavazzaFood & Beverages35.44×
04XPO LogisticsBusiness & Career28.32×
05Truck stopCars & Mobility24.15×
06StretchingSports22.52×
07TravelCenters of AmericaTravel & Leisure21.04×
08Paul StanleyMusic & Radio15.18×
09NASDAQBusiness & Career11.62×
10Commercial driver's licenseCars & Mobility10.71×
11FlightAwareTravel & Leisure9.65×
12Circle KShopping6.46×
13Western UnionBusiness & Career5.90×
14QuikTripShopping5.41×
15KFCFood & Beverages4.60×
16United Parcel ServiceBusiness & Career4.18×
17FedExBusiness & Career4.05×
18Wendy'sFood & Beverages3.46×
19Solar energyHome & Garden3.44×
20Financial servicesBusiness & Career3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilot Flying J audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilot Flying J audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.00×
Convenience OrientationPREMIUM1.90×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilot Flying J audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
MindfulnessBALANCE0.67×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pilot Flying J's target market in United States?

Pilot Flying J's target market in United States covers an estimated 12,633,192 people, concentrated in Texas and California.

02

What is the gender split and age of Pilot Flying J customers?

22.0% of the Pilot Flying J audience are female, 78.0% are male, with an average age of 44.5 years.

03

Which brands do Pilot Flying J fans like most?

Pilot Flying J fans show strongest brand affinity for Love's Travel Stops & Country Stores (35.47×), Stretching (22.52×), and NASDAQ (11.62×) over the country average.

04

Where do Pilot Flying J fans live in United States?

Pilot Flying J fans in United States are most concentrated in Texas (reach ~900K), California (reach ~500K), and Ohio (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pilot Flying J fans also like?

Beyond Pilot Flying J itself, the audience over-indexes on Stretching (22.52×), NASDAQ (11.62×), Estes Express Lines (46.46×), and Lavazza (35.44×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pilot Flying J. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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