Pilot Flying J Audience in United States

Pilot Flying J logo

Pilot Flying J has an estimated audience of 11,930,566 people in United States. 22.0% are female, 78.0% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Gujarat University, Governor of Michigan, Israel, Grinch, Wok.

The average Pilot Flying J fan in United States is 44.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Gujarat University, Governor of Michigan, Israel, with strongest over-indexing on Gujarat University (37.99× the country average). Demographically, the Pilot Flying J audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Pilot Flying J fans

Demographic split for Pilot Flying J audience in United States
MetricValue
Female22.0%
Male78.0%
Average age44.5
Estimated audience size11,930,566

Audience persona

The typical Pilot Flying J fan in United States is more male, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Gujarat University.

Top regions in United States

Top regions ranked by reach for Pilot Flying J in United States
RegionReachAffinity
Texas1,306,2231.27×
California901,8940.69×
Florida583,5300.72×
Ohio488,6861.33×
Tennessee462,8211.93×
Illinois432,7501.09×
Georgia412,0291.12×
Pennsylvania361,9030.9×
Indiana337,9801.55×
Missouri265,9201.38×
North Carolina255,3150.71×
Kentucky236,1851.58×
Virginia233,8750.8×
South Carolina216,2391.2×
Oklahoma216,1011.63×
New Jersey187,5900.62×
Michigan186,5900.6×
Arkansas185,1841.88×
New Mexico185,1493.09×
New York181,2680.27×
Arizona169,6900.7×
Louisiana165,2131.07×
Mississippi159,7271.62×
Iowa145,8061.48×
Colorado130,1200.69×
Nevada127,9601.11×
Utah125,5721.18×
Oregon124,6590.91×
Washington119,2890.5×
Alabama104,2540.63×
Wisconsin102,7710.57×
Kansas98,8801.05×
Maryland98,7340.48×
Minnesota83,9900.49×
Nebraska82,2001.37×
Idaho72,5831.21×
Wyoming70,7994×
West Virginia66,9341.2×
Massachusetts58,7670.25×
Montana54,2321.64×
Connecticut51,0310.43×
South Dakota32,9061.19×
North Dakota25,3761.04×
Washington, District of Columbia15,2350.42×
New Hampshire14,2660.3×
Delaware13,3520.41×
Maine9,7380.23×
Rhode Island6,1740.16×
Vermont3,8420.18×
Hawaii1,6300.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pilot Flying J audience
BrandAffinityCategory
Gujarat University37.99×Business & Career
Governor of Michigan7.75×Politics & Society
Israel1.97×Travel & Leisure
Grinch3.74×Movies & TV
Wok5.93×Food & Beverages
Vocal harmony4.03×Music & Radio
Hipster8.34×Politics & Society
Crytek39.14×Games
Keeper (password manager)5.32×Technology & Electronics
Goop4.07×Internet & Social Media
Hibachi5.85×Food & Beverages
Bank account1.84×Business & Career
Keith Stanfield4.7×Movies & TV
Jesse Plemons2.42×Movies & TV
Calvary Chapel6.7×Politics & Society
Google Home4.3×Technology & Electronics
Unique Gifts1.56×Shopping
headspace5.92×Health
Eden Lake5.13×Movies & TV
TV Fanatic6.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pilot Flying J audience
TraitClusterScore
Quality AwarenessPREMIUM2.65
Need for SecurityCONSERVATISM1.34
Career OrientationPOWER1.29
DIY MentalityTHRILL1.24
Convenience OrientationPREMIUM1.11
Risk AppetiteTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Pilot Flying J
CountryShare
United States98.4%
Canada1.0%
India0.1%

See Pilot Flying J audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pilot Flying J have in United States?

Pilot Flying J has an estimated audience of 11,930,566 people in United States, concentrated in Texas and California.

What is the gender split and age of Pilot Flying J fans?

22.0% of Pilot Flying J fans are female, 78.0% are male, with an average age of 44.5 years.

Which brands do Pilot Flying J fans like most?

Pilot Flying J fans show strongest brand affinity for Gujarat University (37.99×), Governor of Michigan (7.75×), and Israel (1.97×) over the country average.

Where do Pilot Flying J fans live in United States?

Pilot Flying J fans in United States are most concentrated in Texas (reach 1,306,223), California (reach 901,894), and Florida (reach 583,530). These three regions account for the largest share of the active audience.

What other brands do Pilot Flying J fans also like?

Beyond Pilot Flying J itself, the audience over-indexes on Governor of Michigan (7.75×), Israel (1.97×), Grinch (3.74×), and Wok (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilot Flying J. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.