TravelCenters of America Audience in United States

TravelCenters of America logo

TravelCenters of America has an estimated audience of 2,143,251 people in United States. 19.1% are female, 80.9% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Burn (energy drink), Prime, Fridays (TV series), RaceTrac, Old Dominion Freight Line.

The average TravelCenters of America fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burn (energy drink), Prime, Fridays (TV series), with strongest over-indexing on Burn (energy drink) (178.26× the country average). Demographically, the TravelCenters of America audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Restaurants

Demographics of TravelCenters of America fans

Demographic split for TravelCenters of America audience in United States
MetricValue
Female19.1%
Male80.9%
Average age42.8
Estimated audience size2,143,251

Audience persona

The typical TravelCenters of America fan in United States is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Burn (energy drink).

Top regions in United States

Top regions ranked by reach for TravelCenters of America in United States
RegionReachAffinity
California231,5550.98×
Texas199,2851.08×
Florida139,6520.96×
New York103,8100.87×
Illinois75,3011.05×
Pennsylvania73,8091.02×
Georgia71,3141.08×
Ohio67,0591.02×
North Carolina52,0400.81×
Tennessee50,5801.18×
Virginia49,7370.95×
New Jersey47,7220.88×
Arizona47,6891.09×
Indiana44,0201.12×
Michigan40,5820.72×
Missouri37,4021.08×
Washington34,8450.81×
Maryland33,5410.91×
Massachusetts33,4390.79×
Louisiana31,4761.14×
Colorado31,1310.92×
Alabama30,6311.02×
South Carolina29,8120.92×
Wisconsin28,2860.88×
Kentucky28,2511.05×
Oklahoma28,2401.19×
Arkansas26,2081.48×
Nevada24,9391.2×
New Mexico23,8122.22×
Minnesota22,6580.74×
Oregon21,5430.88×
Connecticut19,8340.92×
Iowa17,4730.99×
Mississippi17,0570.97×
Utah16,5480.86×
Kansas16,1960.96×
Nebraska13,5051.26×
West Virginia10,0071×
Wyoming9,8003.08×
Idaho9,2250.86×
Hawaii6,2420.68×
New Hampshire5,7790.68×
Montana5,6550.95×
Washington, District of Columbia5,4400.84×
Rhode Island5,1720.76×
Maine5,0770.66×
South Dakota4,3720.88×
North Dakota4,0570.92×
Delaware4,0510.69×
Alaska2,1560.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TravelCenters of America audience
BrandAffinityCategory
Burn (energy drink)178.26×Food & Beverages
Prime47.44×
Fridays (TV series)55.76×Movies & TV
RaceTrac33.37×Cars & Mobility
Old Dominion Freight Line93.27×Business & Career
Pilot Flying J21.04×Cars & Mobility
Islands (restaurant)54.35×Food & Beverages
Cinzano250.22×Food & Beverages
Fasting20×Health
Sunkist (soft drink)145.91×Food & Beverages
Love's Travel Stops & Country Stores21.83×Shopping
Amaro Averna118.28×Food & Beverages
Fanta43.38×Food & Beverages
The Famous Grouse177.69×Food & Beverages
Nutritionist12.76×Food & Beverages
McCoy's (crisp)41.64×Food & Beverages
Murdoch's Ranch & Home Supply48.1×Home & Garden
Sting Energy Drink155.12×Food & Beverages
Bruegger's Bagels31.9×Food & Beverages
Pulp (band)46.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TravelCenters of America audience
TraitClusterScore
Career OrientationPOWER1.77
Risk AppetiteTHRILL1.76
Need for SecurityCONSERVATISM1.63
SpiritualityBALANCE1.48
Family OrientationCONSERVATISM1.47
IndividualismJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for TravelCenters of America
CountryShare
United States17.1%
Norway13.9%
Brazil6.0%

See TravelCenters of America audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does TravelCenters of America have in United States?

TravelCenters of America has an estimated audience of 2,143,251 people in United States, concentrated in California and Texas.

What is the gender split and age of TravelCenters of America fans?

19.1% of TravelCenters of America fans are female, 80.9% are male, with an average age of 42.8 years.

Which brands do TravelCenters of America fans like most?

TravelCenters of America fans show strongest brand affinity for Burn (energy drink) (178.26×), Prime (47.44×), and Fridays (TV series) (55.76×) over the country average.

Where do TravelCenters of America fans live in United States?

TravelCenters of America fans in United States are most concentrated in California (reach 231,555), Texas (reach 199,285), and Florida (reach 139,652). These three regions account for the largest share of the active audience.

What other brands do TravelCenters of America fans also like?

Beyond TravelCenters of America itself, the audience over-indexes on Prime (47.44×), Fridays (TV series) (55.76×), RaceTrac (33.37×), and Old Dominion Freight Line (93.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TravelCenters of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.