Rascasse Audience Intelligence

TravelCenters of America Target Market in United States

Name: TravelCenters of America — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about TravelCenters of America in United States — modelled from more than twelve digital signal sources. TravelCenters of America has an estimated audience of 2,250,704 people in United States.

#1304among Brand in United States #1027in Travel & Leisure

The average TravelCenters of America fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burn (energy drink), Prime, Fridays (TV series), with strongest over-indexing on Burn (energy drink) (178.26× the country average).

Demographically, the TravelCenters of America audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TravelCenters of America fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Burn (energy drink).

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TravelCenters of America profile in United States.

Audience size

2.3M

in United States

Gender

19.1%♀

80.9% male

Age

42.8

average years

Country rank

#12946

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of TravelCenters of America

19.1% are female, 80.9% are male, average age 42.8.

Fig. 02

Gender split

19.1%

Female

80.9%

Male

Demographic split for TravelCenters of America audience in United States
Metric	Value
Female	19.1%
Male	80.9%
Average age	42.8
Estimated audience size	2,250,704

Fig. 03

Age distribution

Age distribution of the TravelCenters of America audience in United States
Age bracket	Share	%
16-19		15%
20-29		14%
30-39		19%
40-49		23%
50+		29%

Fig. 04

Worldwide distribution

17.4%

of the worldwide TravelCenters of America audience comes from United States.

Worldwide audience distribution share by country for TravelCenters of America
Country	Share
United States	17.4%
Norway	13.8%
Brazil	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TravelCenters of America audience in United States is strongest.

Fig. 05

Top regions by affinity

TravelCenters of America customers by region in United States
#	Region	Reach	×
01	Wyoming	~10K	3.73×
02	New Mexico	~30K	2.51×
03	Arkansas	~30K	1.90×
04	Nebraska	~10K	1.36×
05	Kansas	~20K	1.32×
06	Alabama	~40K	1.30×
07	Missouri	~40K	1.24×
08	Mississippi	~20K	1.23×
09	South Dakota	~6K	1.22×
10	Indiana	~50K	1.17×
11	Oklahoma	~30K	1.17×
12	West Virginia	~10K	1.15×
13	Tennessee	~50K	1.14×
14	Louisiana	~30K	1.14×
15	Kentucky	~30K	1.12×
16	Nevada	~20K	1.12×
17	Arizona	~50K	1.07×
18	Iowa	~20K	1.07×
19	Ohio	~70K	1.02×
20	North Dakota	~4K	1.01×
21	Wisconsin	~30K	0.99×
22	Pennsylvania	~70K	0.98×
23	Illinois	~70K	0.97×
24	Idaho	~10K	0.97×
25	Georgia	~60K	0.96×
26	Texas	~200K	0.95×
27	Montana	~6K	0.94×
28	South Carolina	~30K	0.90×
29	Virginia	~50K	0.88×
30	Utah	~20K	0.84×
31	Colorado	~30K	0.83×
32	Connecticut	~20K	0.82×
33	Maryland	~30K	0.80×
34	California	~200K	0.79×
35	Florida	~100K	0.78×
36	Oregon	~20K	0.78×
37	New Jersey	~40K	0.74×
38	North Carolina	~50K	0.73×
39	New York	~80K	0.71×
40	Rhode Island	~5K	0.69×
41	Washington, District of Columbia	~4K	0.69×
42	Washington	~30K	0.68×
43	Massachusetts	~30K	0.65×
44	Delaware	~4K	0.65×
45	Minnesota	~20K	0.64×
46	Michigan	~40K	0.63×
47	New Hampshire	~5K	0.61×
48	Maine	~5K	0.61×
49	Hawaii	~5K	0.59×
50	Alaska	~2K	0.51×

Affinity by region — TravelCenters of America, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TravelCenters of America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TravelCenters of America audience
#	Interest	Category	×
01	Cinzano	Food & Beverages	250.22×
02	Burn (energy drink)	Food & Beverages	178.26×
03	The Famous Grouse	Food & Beverages	177.69×
04	Sting Energy Drink	Food & Beverages	155.12×
05	Sunkist (soft drink)	Food & Beverages	145.91×
06	Amaro Averna	Food & Beverages	118.28×
07	Bonaqua	Food & Beverages	116.09×
08	Old Dominion Freight Line	Business & Career	93.27×
09	Fridays (TV series)	Movies & TV	55.76×
10	Islands (restaurant)	Food & Beverages	54.35×
11	Murdoch's Ranch & Home Supply	Home & Garden	48.10×
12	Prime	Brand	47.44×
13	Pulp (band)	Music & Radio	46.32×
14	Fanta	Food & Beverages	43.38×
15	McCoy's (crisp)	Food & Beverages	41.64×
16	Bruegger's Bagels	Food & Beverages	31.90×
17	Love's Travel Stops & Country Stores	Shopping	21.83×
18	Pilot Flying J	Cars & Mobility	21.04×
19	Fasting	Health	20.00×
20	Nutritionist	Food & Beverages	12.76×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TravelCenters of America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by TravelCenters of America audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.54×
Price Sensitivity	PREMIUM	1.22×
Mindfulness	BALANCE	1.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by TravelCenters of America audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.68×
Extroversion	THRILL	0.76×
Community Orientation	OPEN	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is TravelCenters of America's target market in United States?

TravelCenters of America's target market in United States covers an estimated 2,250,704 people, concentrated in California and Texas.

What is the gender split and age of TravelCenters of America customers?

19.1% of the TravelCenters of America audience are female, 80.9% are male, with an average age of 42.8 years.

Which brands do TravelCenters of America fans like most?

TravelCenters of America fans show strongest brand affinity for Burn (energy drink) (178.26×), Prime (47.44×), and Fridays (TV series) (55.76×) over the country average.

Where do TravelCenters of America fans live in United States?

TravelCenters of America fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do TravelCenters of America fans also like?

Beyond TravelCenters of America itself, the audience over-indexes on Prime (47.44×), Fridays (TV series) (55.76×), Old Dominion Freight Line (93.27×), and Pilot Flying J (21.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See TravelCenters of America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TravelCenters of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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