Rascasse Audience Intelligence

Burn (energy drink) Target Market in United States

A data profile of the people who buy, follow and care about Burn (energy drink) in United States — modelled from more than twelve digital signal sources. Burn (energy drink) has an estimated audience of 665,359 people in United States.

#3among Energy drink in United States#3172among Brand in United States#1682in Food & Beverages

The average Burn (energy drink) fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Low-alcohol beer, Sales promotion, with strongest over-indexing on Non-alcoholic beverage (5.15× the country average).

Demographically, the Burn (energy drink) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burn (energy drink) fan in United States is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burn (energy drink) profile in United States.

Audience size
665K
in United States
Gender
56.2%♀
43.8% male
Age
38.0
average years
Country rank
#30806
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burn (energy drink)

56.2% are female, 43.8% are male, average age 38.0.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Burn (energy drink) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.0
Estimated audience size665,359
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Burn (energy drink) audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Burn (energy drink) audience comes from United States.

Worldwide audience distribution share by country for Burn (energy drink)
CountryShare
United States18.4%
Japan7.9%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burn (energy drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Burn (energy drink) customers by region in United States
#RegionReachAffinity×
01Oklahoma~9K1.27×
02Indiana~10K1.20×
03California~90K1.18×
04Montana~2K1.12×
05Pennsylvania~20K1.11×
06Georgia~20K1.11×
07Mississippi~6K1.10×
08Texas~60K1.09×
09Virginia~20K1.09×
10Oregon~8K1.09×
11Arkansas~6K1.09×
12Louisiana~9K1.08×
13Kentucky~9K1.08×
14New York~40K1.06×
15Michigan~20K1.06×
16Washington~10K1.06×
17Alabama~10K1.06×
18West Virginia~3K1.06×
19North Carolina~20K1.02×
20Maryland~10K1.02×
21New Mexico~3K1.02×
22Hawaii~3K1.02×
23Kansas~5K0.99×
24Alaska~1K0.99×
25Illinois~20K0.98×
26Missouri~10K0.98×
27Nevada~6K0.98×
28South Dakota~2K0.98×
29Arizona~10K0.97×
30South Carolina~10K0.97×
31Utah~6K0.97×
32Vermont~1K0.96×
33Florida~40K0.95×
34Ohio~20K0.95×
35Tennessee~10K0.95×
36Connecticut~6K0.95×
37Iowa~5K0.95×
38Idaho~3K0.95×
39Maine~2K0.95×
40New Jersey~20K0.94×
41Wisconsin~9K0.94×
42Nebraska~3K0.94×
43Minnesota~9K0.93×
44Massachusetts~10K0.92×
45North Dakota~1K0.92×
46Washington, District of Columbia~2K0.91×
47Rhode Island~2K0.89×
48Delaware~2K0.87×
49New Hampshire~2K0.86×
50Colorado~9K0.85×
Fig. 06

Affinity by region

Affinity by region — Burn (energy drink), United States
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burn (energy drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burn (energy drink) audience
#·InterestCategoryAffinity×
01Low-alcohol beerFood & Beverages19.86×
02Nick CannonMovies & TV7.29×
03Non-alcoholic beverageFood & Beverages5.15×
04ShaperFashion & Accessoires4.25×
05CollagenBeauty & Wellness3.40×
06Sugar substituteFood & Beverages3.14×
07KetoneHealth2.65×
08Wellness (alternative medicine)Health2.59×
09TasteFashion & Accessoires2.55×
10MetabolismHealth2.53×
11Physical strengthSports2.53×
12CalorieFood & Beverages2.47×
13CookbookFood & Beverages2.25×
14CarbohydrateHealth2.01×
15ChristmasKids & Family1.74×
16Weight loss (Fitness And wellness)Health1.69×
17Mitch McConnellPolitics & Society1.68×
18FriendshipKids & Family1.66×
19Health & wellnessHealth1.65×
20Sales promotionShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burn (energy drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burn (energy drink) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.30×
Sports ActivityPOWER1.25×
CreativityOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burn (energy drink) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.84×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burn (energy drink)'s target market in United States?

Burn (energy drink)'s target market in United States covers an estimated 665,359 people, concentrated in California and Texas.

02

What is the gender split and age of Burn (energy drink) customers?

56.2% of the Burn (energy drink) audience are female, 43.8% are male, with an average age of 38.0 years.

03

Which brands do Burn (energy drink) fans like most?

Burn (energy drink) fans show strongest brand affinity for Non-alcoholic beverage (5.15×), Low-alcohol beer (19.86×), and Sales promotion (1.62×) over the country average.

04

Where do Burn (energy drink) fans live in United States?

Burn (energy drink) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Burn (energy drink) fans also like?

Beyond Burn (energy drink) itself, the audience over-indexes on Low-alcohol beer (19.86×), Sales promotion (1.62×), Mitch McConnell (1.68×), and Friendship (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in United States

See Burn (energy drink) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burn (energy drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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