Burn (energy drink) Audience in United States

Burn (energy drink) logo

Burn (energy drink) has an estimated audience of 662,472 people in United States. 56.2% are female, 43.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Non-alcoholic beverage, Low-alcohol beer, Sales promotion, Friendship, Health & wellness.

The average Burn (energy drink) fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Non-alcoholic beverage, Low-alcohol beer, Sales promotion, with strongest over-indexing on Non-alcoholic beverage (5.15× the country average). Demographically, the Burn (energy drink) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Demographics of Burn (energy drink) fans

Demographic split for Burn (energy drink) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.0
Estimated audience size662,472

Audience persona

The typical Burn (energy drink) fan in United States is more female, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Non-alcoholic beverage.

Top regions in United States

Top regions ranked by reach for Burn (energy drink) in United States
RegionReachAffinity
California91,6521.26×
Texas64,9861.14×
Florida44,8601×
New York42,9991.16×
Pennsylvania25,3011.13×
Georgia22,9921.13×
Illinois22,5581.02×
North Carolina20,0691.01×
Ohio19,9870.98×
Michigan18,6631.08×
Virginia17,8691.11×
New Jersey16,4040.97×
Washington15,2961.15×
Indiana14,8071.22×
Arizona13,0760.97×
Tennessee12,4530.94×
Massachusetts12,2100.94×
Maryland11,8061.04×
Missouri10,5000.98×
South Carolina9,7020.97×
Alabama9,5491.03×
Wisconsin9,5270.96×
Oklahoma9,4911.29×
Colorado9,3110.89×
Minnesota9,2530.97×
Oregon8,9681.18×
Louisiana8,9131.04×
Kentucky8,7781.06×
Connecticut6,5580.99×
Nevada6,4401.01×
Mississippi5,6701.04×
Utah5,6440.95×
Arkansas5,6221.03×
Kansas5,0510.97×
Iowa5,0260.92×
New Mexico3,2270.97×
West Virginia3,1871.03×
Hawaii3,0911.09×
Nebraska2,9440.89×
Idaho2,9350.88×
New Hampshire2,1560.83×
Maine2,0810.88×
Washington, District of Columbia1,9190.96×
Montana1,8200.99×
Rhode Island1,7790.84×
Delaware1,4580.8×
Alaska1,3010.92×
South Dakota1,2910.84×
North Dakota1,1430.84×
Vermont1,0980.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burn (energy drink) audience
BrandAffinityCategory
Non-alcoholic beverage5.15×Food & Beverages
Low-alcohol beer19.86×Food & Beverages
Sales promotion1.62×Shopping
Friendship1.66×Kids & Family
Health & wellness1.65×Health
Christmas1.74×Kids & Family
Metabolism2.53×Health
Shaper4.25×Fashion & Accessoires
Taste2.55×Fashion & Accessoires
Carbohydrate2.01×Health
Physical strength2.53×Sports
Ketone2.65×Health
Nick Cannon7.29×Movies & TV
Sugar substitute3.14×Food & Beverages
Cookbook2.25×Food & Beverages
Wellness (alternative medicine)2.59×Health
Collagen3.4×Beauty & Wellness
Calorie2.47×Food & Beverages
Weight loss (Fitness And wellness)1.69×Health
Low-carbohydrate diet3.14×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burn (energy drink) audience
TraitClusterScore
Price SensitivityPREMIUM1.38
CreativityOPEN1.16
IndulgenceJOY1.15
Healthy LifestyleBALANCE1.14
Family OrientationCONSERVATISM1.11
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Burn (energy drink)
CountryShare
United States18.6%
Japan7.8%
India5.2%

See Burn (energy drink) audiences in other countries

More Energy drink audiences in United States

Frequently asked questions

How many fans does Burn (energy drink) have in United States?

Burn (energy drink) has an estimated audience of 662,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Burn (energy drink) fans?

56.2% of Burn (energy drink) fans are female, 43.8% are male, with an average age of 38.0 years.

Which brands do Burn (energy drink) fans like most?

Burn (energy drink) fans show strongest brand affinity for Non-alcoholic beverage (5.15×), Low-alcohol beer (19.86×), and Sales promotion (1.62×) over the country average.

Where do Burn (energy drink) fans live in United States?

Burn (energy drink) fans in United States are most concentrated in California (reach 91,652), Texas (reach 64,986), and Florida (reach 44,860). These three regions account for the largest share of the active audience.

What other brands do Burn (energy drink) fans also like?

Beyond Burn (energy drink) itself, the audience over-indexes on Low-alcohol beer (19.86×), Sales promotion (1.62×), Friendship (1.66×), and Health & wellness (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burn (energy drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.