Rascasse Audience Intelligence

Red Bull Target Market in United States

A data profile of the people who buy, follow and care about Red Bull in United States — modelled from more than twelve digital signal sources. Red Bull has an estimated audience of 5,789,179 people in United States.

#1among Energy drink in United States#605among Brand in United States#412in Food & Beverages

The average Red Bull fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Red Bull Records, Snowboard, Automobiles, with strongest over-indexing on Red Bull Records (13.39× the country average).

Demographically, the Red Bull audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Bull fan in United States is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Bull profile in United States.

Audience size
5.8M
in United States
Gender
31.9%♀
68.1% male
Age
35.6
average years
Country rank
#5870
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Bull

31.9% are female, 68.1% are male, average age 35.6.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Red Bull audience in United States
MetricValue
Female31.9%
Male68.1%
Average age35.6
Estimated audience size5,789,179
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Red Bull audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3917%
40-4914%
50+16%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Red Bull audience comes from United States.

Worldwide audience distribution share by country for Red Bull
CountryShare
United States18.9%
Brazil6.0%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Bull audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Bull customers by region in United States
#RegionReachAffinity×
01New Jersey~300K1.92×
02Idaho~40K1.42×
03New Mexico~40K1.38×
04Washington~200K1.36×
05Utah~60K1.27×
06Alaska~20K1.26×
07Arizona~100K1.24×
08Nebraska~40K1.23×
09Texas~600K1.22×
10Oregon~80K1.21×
11Wyoming~10K1.19×
12Oklahoma~70K1.16×
13North Dakota~10K1.14×
14Colorado~100K1.13×
15Montana~20K1.11×
16Arkansas~50K1.09×
17West Virginia~30K1.09×
18California~700K1.08×
19Kansas~50K1.05×
20New York~300K1.03×
21Nevada~60K1.02×
22Michigan~100K1.00×
23Iowa~50K1.00×
24South Dakota~10K0.99×
25Indiana~100K0.96×
26Kentucky~70K0.96×
27Maine~20K0.93×
28Georgia~200K0.92×
29Illinois~200K0.91×
30North Carolina~200K0.91×
31Ohio~200K0.90×
32Tennessee~100K0.90×
33Alabama~70K0.90×
34Louisiana~70K0.90×
35Missouri~80K0.89×
36South Carolina~80K0.88×
37Minnesota~70K0.88×
38Mississippi~40K0.88×
39Wisconsin~70K0.86×
40New Hampshire~20K0.86×
41Florida~300K0.84×
42Pennsylvania~200K0.84×
43Virginia~100K0.84×
44Massachusetts~90K0.77×
45Connecticut~40K0.77×
46Maryland~70K0.71×
47Washington, District of Columbia~10K0.71×
48Delaware~10K0.68×
49Rhode Island~10K0.66×
50Hawaii~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Red Bull, United States
0.61×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Bull audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Bull audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio13.39×
02Very (online retailer)Website / Newspaper / Magazine6.06×
03SnowboardSports4.53×
04Bicycle touringSports4.09×
05Princess PollyFashion & Accessoires3.79×
06GamingGames3.38×
07Energy drinksFood & Beverages2.99×
08Winter sportSports2.88×
09Motorcycle racingCars & Mobility2.87×
10Motorcycle sportSports2.86×
11Duck huntingSports2.49×
12SnowTravel & Leisure2.24×
13TwitchGames2.00×
14Survival skillsPolitics & Society1.95×
15GodzillaMovies & TV1.93×
16NBA playoffsSports1.75×
17RecreationTravel & Leisure1.72×
18AutomobilesCars & Mobility1.58×
19FIFA World CupSports1.53×
20AutoZoneCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Bull audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Bull audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
PatriotismCONSERVATISM1.29×
Sports ActivityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Bull audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Community OrientationOPEN0.70×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Bull's target market in United States?

Red Bull's target market in United States covers an estimated 5,789,179 people, concentrated in California and Texas.

02

What is the gender split and age of Red Bull customers?

31.9% of the Red Bull audience are female, 68.1% are male, with an average age of 35.6 years.

03

Which brands do Red Bull fans like most?

Red Bull fans show strongest brand affinity for Red Bull Records (13.39×), Snowboard (4.53×), and Automobiles (1.58×) over the country average.

04

Where do Red Bull fans live in United States?

Red Bull fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Red Bull fans also like?

Beyond Red Bull itself, the audience over-indexes on Snowboard (4.53×), Automobiles (1.58×), Recreation (1.72×), and Motorcycle racing (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in United States

See Red Bull audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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