Very (online retailer) Audience in United States

Very (online retailer) has an estimated audience of 3,227,474 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Primark, Autism Awareness, Online shopping rewards, Diabetes mellitus awareness, River Island.

Very (online retailer) fans in United States are concentrated in California, with strong brand affinity for Primark. The audience is concentrated in California, Texas, Florida. Top brand affinities include Primark, Autism Awareness, Online shopping rewards, with strongest over-indexing on Primark (48.74× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Very (online retailer) fans

Demographic split for Very (online retailer) audience in United States
MetricValue
Estimated audience size3,227,474

Audience persona

The typical Very (online retailer) fan in United States shows strong Tradition tendencies and a notable affinity for Primark.

Top regions in United States

Top regions ranked by reach for Very (online retailer) in United States
RegionReachAffinity
California373,6511.05×
Texas293,9401.06×
Florida243,1961.11×
New York187,5041.04×
South Carolina175,0173.6×
Georgia105,6891.06×
North Carolina104,6501.08×
Illinois104,6230.97×
Pennsylvania100,7510.93×
Ohio94,7510.95×
Michigan79,2320.94×
Virginia70,4860.9×
New Jersey70,3060.86×
Tennessee65,4341.01×
Missouri64,4731.24×
Indiana64,3901.09×
Arizona63,3670.96×
Washington63,1710.98×
Massachusetts57,3010.9×
Colorado52,4951.03×
Maryland50,5940.91×
Louisiana47,8671.15×
Alabama46,7031.04×
Wisconsin42,9080.88×
Minnesota40,2920.87×
Kentucky40,0670.99×
Oklahoma39,8581.11×
Oregon36,7930.99×
Nevada30,3000.97×
Mississippi29,0641.09×
Connecticut29,0240.9×
Arkansas26,7731.01×
Kansas25,8441.02×
Utah23,9960.83×
Iowa22,9170.86×
New Mexico15,6430.97×
West Virginia14,5440.97×
Idaho13,8400.86×
Nebraska13,3430.82×
Hawaii13,1550.95×
New Hampshire10,5850.83×
Maine10,2140.88×
Washington, District of Columbia10,1411.05×
Delaware7,7330.87×
Rhode Island7,3420.71×
Montana7,2570.81×
South Dakota5,8320.78×
Alaska5,6730.82×
North Dakota4,9380.74×
Vermont4,8530.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Very (online retailer) audience
BrandAffinityCategory
Primark48.74×Shopping
Autism Awareness19.03×Health
Online shopping rewards33.52×Shopping
Diabetes mellitus awareness12.48×Health
River Island34.96×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Hair Extensions6.52×Beauty & Wellness
Urban Outfitters7.25×Shopping
Showpo25×Fashion & Accessoires
Supreme7.2×Fashion & Accessoires
Nike4.13×Fashion & Accessoires
Stussy9.76×Fashion & Accessoires
Dungeons & Dragons8.94×Games
Toyota Supra11.7×Cars & Mobility
Kia Sportage16.24×Cars & Mobility
Folk music5.51×Music & Radio
Orsay27.92×Shopping
Foot Locker5.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Very (online retailer) audience
TraitClusterScore
TraditionCONSERVATISM2.28
Early Adopter MentalityPOWER1.97
MindfulnessBALANCE1.67
Quality AwarenessPREMIUM1.65
LGBTQ+ IdentityOPEN1.29
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Very (online retailer)
CountryShare
United Kingdom60.8%
United States10.9%
India5.1%

See Very (online retailer) audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.