Rascasse Audience Intelligence

Very (online retailer) Audience in United States

A data profile of the people who buy, follow and care about Very (online retailer) in United States — modelled from more than twelve digital signal sources. Very (online retailer) has an estimated audience of 3,245,314 people in United States.

#269among Website / Newspaper / Magazine in United States

Very (online retailer) fans in United States are concentrated in California, with strong brand affinity for Primark.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Primark, Online shopping rewards, United States national football team, with strongest over-indexing on Primark (141.02× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Very (online retailer) fan in United States shows strong Tradition tendencies and a notable affinity for Primark.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Very (online retailer) profile in United States.

Audience size
3.2M
in United States
Country rank
#9611
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Very (online retailer)

Fig. 02

Gender split

Demographic split for Very (online retailer) audience in United States
MetricValue
Estimated audience size3,245,314
Fig. 04

Worldwide distribution

10.7%

of the worldwide Very (online retailer) audience comes from United States.

Worldwide audience distribution share by country for Very (online retailer)
CountryShare
United Kingdom61.0%
United States10.7%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Very (online retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Very (online retailer) fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K2.82×
02Louisiana~70K1.65×
03Missouri~60K1.18×
04California~400K1.12×
05Mississippi~30K1.11×
06New York~200K1.08×
07Florida~200K1.07×
08Kentucky~40K1.07×
09Oklahoma~40K1.07×
10South Dakota~8K1.06×
11Indiana~60K1.04×
12Alabama~50K1.04×
13West Virginia~20K1.04×
14North Carolina~100K1.02×
15Tennessee~70K1.02×
16Kansas~30K1.02×
17Georgia~100K1.01×
18Nevada~30K1.00×
19Arkansas~30K1.00×
20Ohio~100K0.97×
21New Mexico~20K0.97×
22Texas~300K0.96×
23Illinois~100K0.96×
24Colorado~50K0.96×
25Michigan~80K0.95×
26Arizona~60K0.95×
27Idaho~20K0.95×
28Alaska~7K0.95×
29Maine~10K0.94×
30Oregon~30K0.93×
31Hawaii~10K0.93×
32Pennsylvania~100K0.92×
33Connecticut~30K0.92×
34Montana~8K0.92×
35Washington~60K0.91×
36Washington, District of Columbia~9K0.91×
37North Dakota~6K0.91×
38Vermont~5K0.91×
39Maryland~50K0.90×
40New Jersey~70K0.89×
41Virginia~70K0.89×
42Iowa~20K0.89×
43Delaware~8K0.89×
44Wisconsin~40K0.88×
45Nebraska~10K0.88×
46New Hampshire~10K0.86×
47Minnesota~40K0.85×
48Utah~20K0.85×
49Rhode Island~9K0.83×
50Massachusetts~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Very (online retailer), United States
0.82×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Very (online retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Very (online retailer) audience
#·InterestCategoryAffinity×
01PrimarkShopping141.02×
02Online shopping rewardsShopping57.94×
03ShowpoFashion & Accessoires42.87×
04United States national football teamSports34.58×
05River IslandFashion & Accessoires28.40×
06HariboFood & Beverages23.81×
07Gender studiesPolitics & Society17.96×
08Cath KidstonFashion & Accessoires17.54×
09Folk musicMusic & Radio12.11×
10Guardians of the Galaxy (film)Movies & TV11.43×
11Rick and MortyMovies & TV9.73×
12Artificial nailsBeauty & Wellness8.56×
13Victoria's SecretFashion & Accessoires7.78×
14Urban OutfittersShopping7.30×
15Hair ExtensionsBeauty & Wellness6.67×
16NikeFashion & Accessoires4.99×
17NordstromShopping4.55×
18Beauty salonsBeauty & Wellness3.74×
19CosmeticsBeauty & Wellness3.06×
20ClothingFashion & Accessoires2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Very (online retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Very (online retailer) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.62×
MindfulnessBALANCE2.32×
Early Adopter MentalityPOWER2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Very (online retailer) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Convenience OrientationPREMIUM0.72×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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