Very (online retailer) Audience in Germany

Very (online retailer) logo

Very (online retailer) has an estimated audience of 557,066 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Durban University of Technology, Business English, Kaffe Fassett, Figure painting (hobby), Škoda Kodiaq.

Very (online retailer) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Durban University of Technology. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Durban University of Technology, Business English, Kaffe Fassett, with strongest over-indexing on Durban University of Technology (20× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Very (online retailer) fans

Demographic split for Very (online retailer) audience in Germany
MetricValue
Estimated audience size557,066

Audience persona

The typical Very (online retailer) fan in Germany shows strong Creativity tendencies and a notable affinity for Durban University of Technology.

Top regions in Germany

Top regions ranked by reach for Very (online retailer) in Germany
RegionReachAffinity
Nordrhein-Westfalen116,9680.96×
Bayern88,0460.98×
Baden-Württemberg74,2700.98×
Hessen73,1451.72×
Niedersachsen50,6430.94×
Berlin34,1601.37×
Rheinland-Pfalz26,8510.96×
Sachsen23,2990.85×
Schleswig-Holstein16,4630.82×
Brandenburg15,7230.91×
Sachsen-Anhalt11,9610.83×
Hamburg11,5500.92×
Thüringen11,5110.81×
Mecklenburg-Vorpommern8,2510.78×
Saarland7,9971.17×
Bremen4,7621×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Very (online retailer) audience
BrandAffinityCategory
Durban University of Technology20×Business & Career
Business English9.26×Business & Career
Kaffe Fassett57.27×Arts & Culture
Figure painting (hobby)10.81×Arts & Culture
Škoda Kodiaq4.42×Cars & Mobility
Bank account6.07×Business & Career
Google Photos5.81×Technology & Electronics
Pordenone19×Travel & Leisure
Product design2.16×Business & Career
Stradivarius1.97×Shopping
Goop8.15×Internet & Social Media
Progressive rock1.58×Music & Radio
Handmade Gifts1.96×Kids & Family
Public speaking4.6×Politics & Society
Mechanic1.67×Cars & Mobility
Staycation2.84×Home & Garden
Bugatti Chiron3.94×Cars & Mobility
Liberace4.19×Music & Radio
Janitor4.27×Home & Garden
Bergama23.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Very (online retailer) audience
TraitClusterScore
CreativityOPEN1.63
IndividualismJOY1.61
TraditionCONSERVATISM1.58
Community OrientationOPEN1.49
SustainabilityBALANCE1.34
Sports ActivityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Very (online retailer)
CountryShare
United Kingdom60.8%
United States10.9%
India5.1%

See Very (online retailer) audiences in other countries

More audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.