Rascasse Audience Intelligence

Very (online retailer) Audience in Germany

A data profile of the people who buy, follow and care about Very (online retailer) in Germany — modelled from more than twelve digital signal sources. Very (online retailer) has an estimated audience of 554,331 people in Germany.

#367among Website / Newspaper / Magazine in Germany

Very (online retailer) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Missguided.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Missguided, Social shopping, Primark, with strongest over-indexing on Missguided (37.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Very (online retailer) fan in Germany shows strong Individualism tendencies and a notable affinity for Missguided.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Very (online retailer) profile in Germany.

Audience size
554K
in Germany
Country rank
#10820
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Very (online retailer)

Fig. 02

Gender split

Demographic split for Very (online retailer) audience in Germany
MetricValue
Estimated audience size554,331
Fig. 04

Worldwide distribution

1.8%

of the worldwide Very (online retailer) audience comes from Germany.

Worldwide audience distribution share by country for Very (online retailer)
CountryShare
United Kingdom61.0%
United States10.7%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Very (online retailer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Very (online retailer) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.64×
02Berlin~30K1.28×
03Saarland~7K1.07×
04Bremen~5K1.03×
05Rheinland-Pfalz~30K0.97×
06Baden-Württemberg~70K0.96×
07Bayern~90K0.95×
08Thüringen~10K0.95×
09Nordrhein-Westfalen~100K0.94×
10Brandenburg~20K0.94×
11Hamburg~10K0.93×
12Niedersachsen~50K0.92×
13Sachsen-Anhalt~10K0.91×
14Sachsen~20K0.89×
15Mecklenburg-Vorpommern~9K0.89×
16Schleswig-Holstein~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Very (online retailer), Germany
0.86×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Very (online retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Very (online retailer) audience
#·InterestCategoryAffinity×
01Hourglass CosmeticsBeauty & Wellness41.16×
02MissguidedFashion & Accessoires37.11×
03Dorothy PerkinsFashion & Accessoires36.43×
04serienjunkiesMovies & TV12.23×
05Christian LouboutinFashion & Accessoires10.88×
06Social shoppingShopping9.71×
07Art CollectingArts & Culture8.15×
08Stone IslandFashion & Accessoires7.71×
09FendiFashion & Accessoires6.10×
10Day spaBeauty & Wellness5.71×
11Charlotte TilburyBeauty & Wellness5.58×
12Peter HahnFashion & Accessoires5.51×
13Face powderBeauty & Wellness5.37×
14Artificial nailsBeauty & Wellness4.49×
15PrimarkShopping3.99×
16BeachesTravel & Leisure2.87×
17FamilyKids & Family2.46×
18NatureHome & Garden2.32×
19TikTokInternet & Social Media1.76×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Very (online retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Very (online retailer) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.13×
TraditionCONSERVATISM1.94×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Very (online retailer) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.69×
Need for SecurityCONSERVATISM0.75×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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