Stone Island Audience in Germany
Stone Island has an estimated audience of 1,343,652 people in Germany. 34.8% are female, 65.2% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Streetwear Shop, Finch, Otaku, Engine.
The average Stone Island fan in Germany is 28.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Streetwear Shop, Finch, with strongest over-indexing on Borussia Dortmund (2.45× the country average). Demographically, the Stone Island audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Stone Island fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 28.1 |
| Estimated audience size | 1,343,652 |
Audience persona
The typical Stone Island fan in Germany is more male, around 28.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 343,924 | 1.17× |
| Bayern | 202,537 | 0.94× |
| Baden-Württemberg | 184,422 | 1.01× |
| Niedersachsen | 129,919 | 1× |
| Hessen | 119,266 | 1.16× |
| Sachsen | 66,448 | 1.01× |
| Rheinland-Pfalz | 61,746 | 0.92× |
| Berlin | 53,339 | 0.89× |
| Schleswig-Holstein | 47,174 | 0.98× |
| Hamburg | 42,313 | 1.39× |
| Brandenburg | 38,179 | 0.92× |
| Sachsen-Anhalt | 33,309 | 0.96× |
| Thüringen | 26,871 | 0.78× |
| Mecklenburg-Vorpommern | 24,458 | 0.95× |
| Saarland | 13,690 | 0.83× |
| Bremen | 12,648 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.45× | Sports |
| Streetwear Shop | 16.71× | Fashion & Accessoires |
| Finch | 4.29× | Music & Radio |
| Otaku | 6.2× | Literature |
| Engine | 3.67× | Cars & Mobility |
| FC Bayern Munich | 1.9× | Sports |
| FIFA World Cup | 2.01× | Sports |
| Home Interiors | 3.7× | Home & Garden |
| Eintracht Frankfurt | 2.16× | Sports |
| Haftbefehl | 4.17× | Music & Radio |
| RB Leipzig | 2.85× | Sports |
| Bundesliga | 1.56× | Sports |
| JD Sports | 4.8× | Shopping |
| Trading card | 7.31× | Games |
| SSIO | 7.58× | Music & Radio |
| Deutschrap | 3.19× | Music & Radio |
| SV Werder Bremen | 1.84× | Sports |
| Sellpy | 3.88× | Fashion & Accessoires |
| Juventus F.C. | 3.21× | Sports |
| Spotify | 1.62× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.17 |
| Luxury Orientation | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.58 |
| Urban Lifestyle | OPEN | 1.35 |
| Creativity | OPEN | 1.23 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.5% |
| Italy | 12.5% |
| Japan | 12.0% |
See Stone Island audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Stone Island have in Germany?
Stone Island has an estimated audience of 1,343,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stone Island fans?
34.8% of Stone Island fans are female, 65.2% are male, with an average age of 28.1 years.
Which brands do Stone Island fans like most?
Stone Island fans show strongest brand affinity for Borussia Dortmund (2.45×), Streetwear Shop (16.71×), and Finch (4.29×) over the country average.
Where do Stone Island fans live in Germany?
Stone Island fans in Germany are most concentrated in Nordrhein-Westfalen (reach 343,924), Bayern (reach 202,537), and Baden-Württemberg (reach 184,422). These three regions account for the largest share of the active audience.
What other brands do Stone Island fans also like?
Beyond Stone Island itself, the audience over-indexes on Streetwear Shop (16.71×), Finch (4.29×), Otaku (6.2×), and Engine (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stone Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.