Trading card Audience in Germany
Trading card has an estimated audience of 1,056,687 people in Germany. 36.5% are female, 63.5% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goop, Dog breed, Google Home, Progressive rock, Combat sport.
The average Trading card fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goop, Dog breed, Google Home, with strongest over-indexing on Goop (16.88× the country average). Demographically, the Trading card audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Trading card fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 29.9 |
| Estimated audience size | 1,056,687 |
Audience persona
The typical Trading card fan in Germany is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 275,398 | 1.19× |
| Bayern | 156,833 | 0.92× |
| Baden-Württemberg | 137,667 | 0.95× |
| Niedersachsen | 106,629 | 1.04× |
| Hessen | 98,572 | 1.22× |
| Rheinland-Pfalz | 58,392 | 1.1× |
| Berlin | 57,701 | 1.22× |
| Sachsen | 38,729 | 0.75× |
| Schleswig-Holstein | 37,770 | 1× |
| Brandenburg | 29,867 | 0.91× |
| Hamburg | 26,350 | 1.1× |
| Thüringen | 23,072 | 0.86× |
| Sachsen-Anhalt | 20,273 | 0.74× |
| Mecklenburg-Vorpommern | 14,828 | 0.73× |
| Saarland | 13,994 | 1.08× |
| Bremen | 10,620 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 16.88× | Internet & Social Media |
| Dog breed | 1.78× | Pets & Animals |
| Google Home | 10.19× | Technology & Electronics |
| Progressive rock | 2.61× | Music & Radio |
| Combat sport | 1.71× | Sports |
| Hog Hunting | 5.78× | Sports |
| Goon | 7.18× | Movies & TV |
| Mülheim | 3.82× | Travel & Leisure |
| Handmade Gifts | 1.86× | Kids & Family |
| Commercial mortgage | 1.67× | Business & Career |
| Atkins diet | 4.54× | Health |
| Grinch | 1.85× | Movies & TV |
| Footloose (1984 film) | 3.98× | Movies & TV |
| Eindhoven | 1.53× | Travel & Leisure |
| Ireen Sheer | 1.99× | Music & Radio |
| Hebe | 3.16× | Home & Garden |
| Scratching post | 3.88× | Pets & Animals |
| Graham Greene (actor) | 2.48× | |
| Prozis | 2.68× | Shopping |
| Oliver Kahn | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Social Media Usage | JOY | 1.22 |
| Sustainability | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Japan | 16.1% |
| Germany | 4.2% |
See Trading card audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trading card have in Germany?
Trading card has an estimated audience of 1,056,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trading card fans?
36.5% of Trading card fans are female, 63.5% are male, with an average age of 29.9 years.
Which brands do Trading card fans like most?
Trading card fans show strongest brand affinity for Goop (16.88×), Dog breed (1.78×), and Google Home (10.19×) over the country average.
Where do Trading card fans live in Germany?
Trading card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 275,398), Bayern (reach 156,833), and Baden-Württemberg (reach 137,667). These three regions account for the largest share of the active audience.
What other brands do Trading card fans also like?
Beyond Trading card itself, the audience over-indexes on Dog breed (1.78×), Google Home (10.19×), Progressive rock (2.61×), and Combat sport (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trading card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.