Rascasse Audience Intelligence

Trading card Audience in Germany

A data profile of the people who buy, follow and care about Trading card in Germany — modelled from more than twelve digital signal sources. Trading card has an estimated audience of 1,056,687 people in Germany.

#3038among Topic in Germany#141in Games

The average Trading card fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bastian Schweinsteiger, My Hero Academia, Miroslav Klose, with strongest over-indexing on Bastian Schweinsteiger (15.81× the country average).

Demographically, the Trading card audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trading card fan in Germany is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bastian Schweinsteiger.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trading card profile in Germany.

Audience size
1.1M
in Germany
Gender
36.5%♀
63.5% male
Age
29.9
average years
Country rank
#6216
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trading card fans

36.5% are female, 63.5% are male, average age 29.9.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Trading card audience in Germany
MetricValue
Female36.5%
Male63.5%
Average age29.9
Estimated audience size1,056,687
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Trading card audience in Germany
Age bracketShare%
16-1944%
20-2925%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Trading card audience comes from Germany.

Worldwide audience distribution share by country for Trading card
CountryShare
United States38.4%
Japan16.1%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trading card audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trading card fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.21×
02Bremen~10K1.17×
03Hessen~90K1.14×
04Nordrhein-Westfalen~300K1.13×
05Rheinland-Pfalz~60K1.10×
06Hamburg~30K1.09×
07Saarland~10K1.07×
08Niedersachsen~100K1.02×
09Baden-Württemberg~100K0.99×
10Schleswig-Holstein~40K0.97×
11Bayern~200K0.92×
12Brandenburg~30K0.92×
13Thüringen~20K0.91×
14Mecklenburg-Vorpommern~20K0.88×
15Sachsen-Anhalt~20K0.86×
16Sachsen~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Trading card, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trading card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trading card audience
#·InterestCategoryAffinity×
01My Hero AcademiaLiterature16.03×
02Bastian SchweinsteigerSports15.81×
03Miroslav KloseSports14.37×
04Tobey MaguireMovies & TV12.49×
05Zinedine ZidaneSports11.25×
06Paul WalkerMovies & TV9.47×
07SweatpantsFashion & Accessoires8.84×
08Collectible card gameGames7.73×
09Stone IslandFashion & Accessoires7.31×
10Cultural heritagePolitics & Society7.04×
11One PieceMovies & TV5.15×
12Epic GamesGames4.74×
133. LigaSports3.91×
14TwitchGames3.46×
15SupermanMovies & TV3.30×
16Lieferando.deFood & Beverages3.07×
17TipicoGames3.06×
18BatmanMovies & TV2.58×
19SV Werder BremenSports2.32×
20Harry PotterMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trading card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trading card audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
Risk AppetiteTHRILL1.60×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trading card audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
IndulgenceJOY0.65×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trading card have in Germany?

Trading card has an estimated audience of 1,056,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trading card fans?

36.5% of Trading card fans are female, 63.5% are male, with an average age of 29.9 years.

03

Which brands do Trading card fans like most?

Trading card fans show strongest brand affinity for Bastian Schweinsteiger (15.81×), My Hero Academia (16.03×), and Miroslav Klose (14.37×) over the country average.

04

Where do Trading card fans live in Germany?

Trading card fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Trading card fans also like?

Beyond Trading card itself, the audience over-indexes on My Hero Academia (16.03×), Miroslav Klose (14.37×), Lieferando.de (3.07×), and One Piece (5.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Trading card audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trading card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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