Superman Audience in Germany
A data profile of the people who buy, follow and care about Superman in Germany — modelled from more than twelve digital signal sources. Superman has an estimated audience of 9,212,267 people in Germany.
The average Superman fan in Germany is 27.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peacemaker, Superman (TV series), Supergirl, with strongest over-indexing on Peacemaker (11.55× the country average).
Demographically, the Superman audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Superman fan in Germany is more male, around 27.8 years old, with strong Pet Ownership tendencies and a notable affinity for Peacemaker.
At a glance
The key figures that characterise the Superman profile in Germany.
Search interest · 12-month trend
Demographics of Superman viewers
44.1% are female, 55.9% are male, average age 27.8.
Gender split
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 27.8 |
| Estimated audience size | 9,212,267 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Superman audience comes from Germany.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Geography
Where the Superman audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~900K | 1.21× | |
| 02 | Nordrhein-Westfalen | ~2.5M | 1.20× | |
| 03 | Berlin | ~500K | 1.16× | |
| 04 | Hamburg | ~200K | 1.09× | |
| 05 | Baden-Württemberg | ~1.5M | 1.06× | |
| 06 | Bremen | ~90K | 1.06× | |
| 07 | Rheinland-Pfalz | ~500K | 1.05× | |
| 08 | Saarland | ~100K | 1.03× | |
| 09 | Bayern | ~1.5M | 1.02× | |
| 10 | Niedersachsen | ~1M | 1.02× | |
| 11 | Schleswig-Holstein | ~300K | 0.96× | |
| 12 | Brandenburg | ~300K | 0.88× | |
| 13 | Sachsen | ~400K | 0.84× | |
| 14 | Sachsen-Anhalt | ~200K | 0.84× | |
| 15 | Thüringen | ~200K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~200K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Superman audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman (TV series) | Movies & TV | 19.92× | ||
| 02 | Daredevil (film) | Movies & TV | 15.03× | ||
| 03 | Supergirl | Movies & TV | 13.61× | ||
| 04 | Peacemaker | Movies & TV | 11.55× | ||
| 05 | Pedro Pascal | Movies & TV | 11.43× | ||
| 06 | Wonder Woman | Movies & TV | 10.32× | ||
| 07 | Action figure | Kids & Family | 8.85× | ||
| 08 | The Witcher | Games | 8.67× | ||
| 09 | Tom Holland | Movies & TV | 7.83× | ||
| 10 | Otaku | Literature | 7.29× | ||
| 11 | Superhero | Movies & TV | 6.55× | ||
| 12 | Comic book | Literature | 6.00× | ||
| 13 | Millie Bobby Brown | Movies & TV | 5.98× | ||
| 14 | One Piece | Movies & TV | 4.89× | ||
| 15 | Stranger Things | Movies & TV | 4.65× | ||
| 16 | A Knight of the Seven Kingdoms | Movies & TV | 4.46× | ||
| 17 | Anime and manga fandom | Literature | 4.23× | ||
| 18 | Harry Potter | Movies & TV | 3.36× | ||
| 19 | TikTok | Internet & Social Media | 2.67× | ||
| 20 | Movies | Movies & TV | 1.69× |
Personality of the Superman audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.67× | |
| Mindfulness | BALANCE | 1.65× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.82× | |
| Family Orientation | CONSERVATISM | 0.90× |
Frequently asked questions
How many fans does Superman have in Germany?
Superman has an estimated audience of 9,212,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superman viewers?
44.1% of Superman fans are female, 55.9% are male, with an average age of 27.8 years.
Which brands do Superman fans like most?
Superman fans show strongest brand affinity for Peacemaker (11.55×), Superman (TV series) (19.92×), and Supergirl (13.61×) over the country average.
Where do Superman fans live in Germany?
Superman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Superman fans also like?
Beyond Superman itself, the audience over-indexes on Superman (TV series) (19.92×), Supergirl (13.61×), Pedro Pascal (11.43×), and Harry Potter (3.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV series audiences in Germany
- Stranger Things (9,494,342)
- Game of Thrones (9,332,621)
- Motorcycles (7,358,776)
- Succession (6,605,780)
- Peacemaker (6,440,757)
See Superman audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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