Superman Audience in Germany

Superman has an estimated audience of 1,412,302 people in Germany. 44.1% are female, 55.9% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peacemaker, Superman (TV series), Supergirl, Pedro Pascal, Harry Potter.
The average Superman fan in Germany is 27.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peacemaker, Superman (TV series), Supergirl, with strongest over-indexing on Peacemaker (11.55× the country average). Demographically, the Superman audience skews more male with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Superman fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 27.8 |
| Estimated audience size | 1,412,302 |
Audience persona
The typical Superman fan in Germany is more male, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peacemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,636 | 1.25× |
| Bayern | 239,552 | 1.06× |
| Baden-Württemberg | 211,787 | 1.1× |
| Niedersachsen | 141,983 | 1.04× |
| Hessen | 134,434 | 1.25× |
| Rheinland-Pfalz | 74,569 | 1.05× |
| Berlin | 72,946 | 1.16× |
| Sachsen | 58,510 | 0.84× |
| Schleswig-Holstein | 48,329 | 0.95× |
| Brandenburg | 37,377 | 0.85× |
| Hamburg | 34,402 | 1.08× |
| Sachsen-Anhalt | 29,330 | 0.8× |
| Thüringen | 28,675 | 0.8× |
| Mecklenburg-Vorpommern | 20,730 | 0.77× |
| Saarland | 16,948 | 0.98× |
| Bremen | 12,403 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peacemaker | 11.55× | Movies & TV |
| Superman (TV series) | 19.92× | Movies & TV |
| Supergirl | 13.61× | Movies & TV |
| Pedro Pascal | 11.43× | Movies & TV |
| Harry Potter | 3.36× | Movies & TV |
| Wonder Woman | 10.32× | Movies & TV |
| Stranger Things | 4.65× | Movies & TV |
| Action figure | 8.85× | Kids & Family |
| TikTok | 2.67× | Internet & Social Media |
| Millie Bobby Brown | 5.98× | Movies & TV |
| Otaku | 7.29× | Literature |
| Comic book | 6× | Literature |
| Daredevil (film) | 15.03× | Movies & TV |
| Euphoria | 2.68× | Movies & TV |
| The Witcher | 8.67× | Games |
| Superhero | 6.55× | Movies & TV |
| One Piece | 4.89× | Movies & TV |
| Tom Holland | 7.83× | Movies & TV |
| Movies | 1.69× | Movies & TV |
| Game of Thrones | 2.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.63 |
| Pet Ownership | JOY | 1.4 |
| Sustainability | BALANCE | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.23 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| India | 7.4% |
See Superman audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Friends (9,772,934)
- Stranger Things (9,203,673)
Frequently asked questions
How many fans does Superman have in Germany?
Superman has an estimated audience of 1,412,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superman fans?
44.1% of Superman fans are female, 55.9% are male, with an average age of 27.8 years.
Which brands do Superman fans like most?
Superman fans show strongest brand affinity for Peacemaker (11.55×), Superman (TV series) (19.92×), and Supergirl (13.61×) over the country average.
Where do Superman fans live in Germany?
Superman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,636), Bayern (reach 239,552), and Baden-Württemberg (reach 211,787). These three regions account for the largest share of the active audience.
What other brands do Superman fans also like?
Beyond Superman itself, the audience over-indexes on Superman (TV series) (19.92×), Supergirl (13.61×), Pedro Pascal (11.43×), and Harry Potter (3.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.