Superhero Audience in Germany
Superhero has an estimated audience of 2,572,059 people in Germany. 48.8% are female, 51.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugh Grant, Superman, Batman, Christian Bale, Harry Potter.
The average Superhero fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugh Grant, Superman, Batman, with strongest over-indexing on Hugh Grant (19.84× the country average). Demographically, the Superhero audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Superhero fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 31.7 |
| Estimated audience size | 2,572,059 |
Audience persona
The typical Superhero fan in Germany is balanced, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Hugh Grant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 720,767 | 1.28× |
| Bayern | 444,681 | 1.08× |
| Baden-Württemberg | 371,316 | 1.06× |
| Niedersachsen | 264,946 | 1.06× |
| Hessen | 195,619 | 1× |
| Rheinland-Pfalz | 139,463 | 1.08× |
| Sachsen | 121,477 | 0.96× |
| Berlin | 93,631 | 0.81× |
| Schleswig-Holstein | 90,788 | 0.98× |
| Brandenburg | 78,382 | 0.98× |
| Thüringen | 65,191 | 0.99× |
| Sachsen-Anhalt | 63,313 | 0.95× |
| Hamburg | 55,028 | 0.95× |
| Mecklenburg-Vorpommern | 43,553 | 0.89× |
| Saarland | 32,159 | 1.02× |
| Bremen | 19,918 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Grant | 19.84× | Movies & TV |
| Superman | 6.31× | Movies & TV |
| Batman | 5.25× | Movies & TV |
| Christian Bale | 11.83× | Movies & TV |
| Harry Potter | 2.26× | Movies & TV |
| Millie Bobby Brown | 3.98× | Movies & TV |
| Street photography | 3.46× | Technology & Electronics |
| Spiegel Online | 1.86× | News |
| Debra Messing | 19.84× | Movies & TV |
| Livemusic | 2.64× | Music & Radio |
| Spider-Man | 5.32× | Movies & TV |
| Webcomic | 4.78× | Literature |
| DC Comics | 4.86× | Literature |
| Catwoman | 29.95× | Literature |
| Alternative hip hop | 3.16× | Music & Radio |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Deutschrap | 3.02× | Music & Radio |
| Electric guitar | 3.14× | Music & Radio |
| Anime convention | 3.13× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
See Superhero audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Superhero have in Germany?
Superhero has an estimated audience of 2,572,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superhero fans?
48.8% of Superhero fans are female, 51.2% are male, with an average age of 31.7 years.
Which brands do Superhero fans like most?
Superhero fans show strongest brand affinity for Hugh Grant (19.84×), Superman (6.31×), and Batman (5.25×) over the country average.
Where do Superhero fans live in Germany?
Superhero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 720,767), Bayern (reach 444,681), and Baden-Württemberg (reach 371,316). These three regions account for the largest share of the active audience.
What other brands do Superhero fans also like?
Beyond Superhero itself, the audience over-indexes on Superman (6.31×), Batman (5.25×), Christian Bale (11.83×), and Harry Potter (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.