Superhero Audience in Germany
Superhero has an estimated audience of 2,572,059 people in Germany. 48.8% are female, 51.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Staycation, KLIX (AM), Personalised Gifts.
The average Superhero fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Staycation, with strongest over-indexing on Gil Ofarim (1.56× the country average). Demographically, the Superhero audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Superhero fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 31.7 |
| Estimated audience size | 2,572,059 |
Audience persona
The typical Superhero fan in Germany is balanced, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 720,767 | 1.28× |
| Bayern | 444,681 | 1.08× |
| Baden-Württemberg | 371,316 | 1.06× |
| Niedersachsen | 264,946 | 1.06× |
| Hessen | 195,619 | 1× |
| Rheinland-Pfalz | 139,463 | 1.08× |
| Sachsen | 121,477 | 0.96× |
| Berlin | 93,631 | 0.81× |
| Schleswig-Holstein | 90,788 | 0.98× |
| Brandenburg | 78,382 | 0.98× |
| Thüringen | 65,191 | 0.99× |
| Sachsen-Anhalt | 63,313 | 0.95× |
| Hamburg | 55,028 | 0.95× |
| Mecklenburg-Vorpommern | 43,553 | 0.89× |
| Saarland | 32,159 | 1.02× |
| Bremen | 19,918 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.56× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Staycation | 3.66× | Home & Garden |
| KLIX (AM) | 2.42× | Music & Radio |
| Personalised Gifts | 1.73× | Home & Garden |
| Goon | 5.35× | Movies & TV |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Handmade Gifts | 1.7× | Kids & Family |
| Grinch | 1.79× | Movies & TV |
| Kieser Training | 2.79× | Sports |
| Hypertext | 1.9× | Technology & Electronics |
| San Gil | 2.7× | Travel & Leisure |
| Kodi (software) | 1.84× | Technology & Electronics |
| Golem | 1.93× | Technology & Electronics |
| N'Golo Kanté | 3.09× | Sports |
| Building insulation | 2.3× | Home & Garden |
| Carrie (novel) | 2.96× | Literature |
| Theocracy | 5× | Music & Radio |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
See Superhero audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Superhero have in Germany?
Superhero has an estimated audience of 2,572,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superhero fans?
48.8% of Superhero fans are female, 51.2% are male, with an average age of 31.7 years.
Which brands do Superhero fans like most?
Superhero fans show strongest brand affinity for Gil Ofarim (1.56×), Stradivarius (1.82×), and Staycation (3.66×) over the country average.
Where do Superhero fans live in Germany?
Superhero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 720,767), Bayern (reach 444,681), and Baden-Württemberg (reach 371,316). These three regions account for the largest share of the active audience.
What other brands do Superhero fans also like?
Beyond Superhero itself, the audience over-indexes on Stradivarius (1.82×), Staycation (3.66×), KLIX (AM) (2.42×), and Personalised Gifts (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.