A data profile of the people who buy, follow and care about Superhero in France — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 2,299,224 people in France.
The average Superhero fan in France is 34.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (457.66× the country average).
Demographically, the Superhero audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Superhero fan in France is more male, around 34.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Superhero profile in France.
42.7% are female, 57.3% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 34.3 |
| Estimated audience size | 2,299,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Superhero audience comes from France.
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
Where the Superhero audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.20× | |
| 02 | Hauts-de-France | ~200K | 1.16× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 04 | Normandy | ~100K | 1.08× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.06× | |
| 06 | Grand Est | ~200K | 1.03× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 08 | Occitanie | ~200K | 0.99× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 10 | Pays de la Loire | ~100K | 0.96× | |
| 11 | Brittany | ~100K | 0.94× | |
| 12 | Centre-Val de Loire | ~80K | 0.92× | |
| 13 | Corsica | ~10K | 0.87× |
The strongest cross-interests of the Superhero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 457.66× | ||
| 02 | Selfridges | Shopping | 318.99× | ||
| 03 | Plants vs. Zombies | Games | 60.61× | ||
| 04 | Marvel Universe | Games | 45.45× | ||
| 05 | Christmas Gift | Kids & Family | 41.67× | ||
| 06 | Christmas tree | Kids & Family | 35.73× | ||
| 07 | Girl power | Politics & Society | 27.81× | ||
| 08 | Sexology | Kids & Family | 15.49× | ||
| 09 | Christmas lights | Home & Garden | 13.16× | ||
| 10 | Breast Cancer awareness | Health | 12.08× | ||
| 11 | Sustainable products | Politics & Society | 11.89× | ||
| 12 | Broadcasting of sports events | Movies & TV | 9.73× | ||
| 13 | Dentistry | Business & Career | 7.03× | ||
| 14 | Zoom lens | Technology & Electronics | 5.81× | ||
| 15 | Batman | Movies & TV | 5.04× | ||
| 16 | Kitchen garden | Home & Garden | 4.70× | ||
| 17 | DC Comics | Literature | 4.32× | ||
| 18 | Bruce Willis | Movies & TV | 3.29× | ||
| 19 | Superman | Movies & TV | 3.16× | ||
| 20 | Harry Potter | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.25× | |
| Patriotism | CONSERVATISM | 1.57× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.77× |
Superhero has an estimated audience of 2,299,224 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.7% of Superhero fans are female, 57.3% are male, with an average age of 34.3 years.
Superhero fans show strongest brand affinity for Love & Sex (457.66×), Christmas Gift (41.67×), and Christmas tree (35.73×) over the country average.
Superhero fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Superhero itself, the audience over-indexes on Christmas Gift (41.67×), Christmas tree (35.73×), Girl power (27.81×), and Plants vs. Zombies (60.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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