Rascasse Audience Intelligence

Batman Audience in France

A data profile of the people who buy, follow and care about Batman in France — modelled from more than twelve digital signal sources. Batman has an estimated audience of 9,613,680 people in France.

The average Batman fan in France is 40.1 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include TikTok, David Harbour, Superman, with strongest over-indexing on TikTok (6.76× the country average).

Demographically, the Batman audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Batman fan in France is balanced, around 40.1 years old, with strong Individualism tendencies and a notable affinity for TikTok.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Batman profile in France.

Audience size
9.6M
in France
Gender
50.8%
49.2% male
Age
40.1
average years
Country rank
#262
Movie / TV Show / Series in France
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Batman viewers

50.8% are female, 49.2% are male, average age 40.1.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Batman audience in France
MetricValue
Female50.8%
Male49.2%
Average age40.1
Estimated audience size9,613,680
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Batman audience in France
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4920%
50+26%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Batman audience comes from France.

Worldwide audience distribution share by country for Batman
CountryShare
United States33.3%
Brazil13.6%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Batman audience in France is strongest.

Fig. 05

Top regions by affinity

Batman fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~2.5M1.20×
02Hauts-de-France~1M1.13×
03Grand Est~1M1.13×
04Auvergne-Rhône-Alpes~1.5M1.09×
05Provence-Alpes-Côte d'Azur~900K1.07×
06Occitanie~1M1.02×
07Nouvelle-Aquitaine~1M0.99×
08Bourgogne-Franche-Comté~400K0.96×
09Centre-Val de Loire~400K0.95×
10Pays de la Loire~600K0.93×
11Normandy~500K0.93×
12Brittany~500K0.86×
13Corsica~40K0.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Batman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Batman audience
#·InterestCategoryAffinity×
01The Dark Knight RisesMovies & TV30.11×
02David HarbourMovies & TV26.00×
03Elizabeth OlsenMovies & TV21.05×
04Batman BeginsMovies & TV20.41×
0528 Days LaterMovies & TV20.35×
06Man of Steel (film)Movies & TV20.29×
07Harrison FordMovies & TV13.33×
08DiscordInternet & Social Media10.18×
09Spider-ManMovies & TV8.22×
10Robert RedfordMovies & TV8.00×
11Eva GreenMovies & TV8.00×
12SupermanMovies & TV7.53×
13BeetlejuiceMovies & TV7.36×
14TikTokInternet & Social Media6.76×
15OtakuLiterature6.61×
16Anime and manga fandomLiterature5.47×
17SportsSports3.08×
18Harry PotterMovies & TV2.75×
19Consumer electronicsTechnology & Electronics2.52×
20Food and drinkFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Batman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Batman audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.16×
PatriotismCONSERVATISM2.10×
TravellingTHRILL1.85×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Batman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
DIY MentalityTHRILL0.76×
SpiritualityBALANCE0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Batman have in France?

Batman has an estimated audience of 9,613,680 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Batman viewers?

50.8% of Batman fans are female, 49.2% are male, with an average age of 40.1 years.

03

Which brands do Batman fans like most?

Batman fans show strongest brand affinity for TikTok (6.76×), David Harbour (26×), and Superman (7.53×) over the country average.

04

Where do Batman fans live in France?

Batman fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Batman fans also like?

Beyond Batman itself, the audience over-indexes on David Harbour (26×), Superman (7.53×), The Dark Knight Rises (30.11×), and Robert Redford (8×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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