A data profile of the people who buy, follow and care about Superhero in Brazil — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 7,452,978 people in Brazil.
Superhero has an estimated audience of 7,452,978 people in Brazil. 54.7% are female, 45.3% are male, average age 37.0. Top brand affinities: Superman, Michael B. Jordan, Megan Fox, The Big Bang Theory, Harry Potter.
Top brand affinities include Superman, Michael B. Jordan, Megan Fox, with strongest over-indexing on Superman (3.47× the country average).
Demographically, the Superhero audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Superhero fan in Brazil is balanced, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Superhero profile in Brazil.
54.7% are female, 45.3% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 37.0 |
| Estimated audience size | 7,452,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Superhero audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
The strongest cross-interests of the Superhero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael B. Jordan | Movies & TV | 7.21× | ||
| 02 | Megan Fox | Movies & TV | 6.76× | ||
| 03 | Russell Crowe | Movies & TV | 6.60× | ||
| 04 | Heath Ledger | Movies & TV | 5.39× | ||
| 05 | Tom Welling | Movies & TV | 4.78× | ||
| 06 | The Big Bang Theory | Movies & TV | 4.62× | ||
| 07 | The Office (U.S. TV series) | Movies & TV | 4.36× | ||
| 08 | Prison Break | Movies & TV | 4.16× | ||
| 09 | Scarlett Johansson | Movies & TV | 3.85× | ||
| 10 | Nintendo Switch | Games | 3.83× | ||
| 11 | Superman | Movies & TV | 3.47× | ||
| 12 | Rick and Morty | Movies & TV | 2.85× | ||
| 13 | Batman | Movies & TV | 2.42× | ||
| 14 | Stranger Things | Movies & TV | 2.16× | ||
| 15 | Anime movies | Movies & TV | 1.92× | ||
| 16 | Spotify | Internet & Social Media | 1.58× | ||
| 17 | Jazz music | Music & Radio | 1.57× | ||
| 18 | Soul music | Music & Radio | 1.57× | ||
| 19 | Action movies | Movies & TV | 1.57× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.75× | |
| Community Orientation | OPEN | 1.38× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Indulgence | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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