A data profile of the people who buy, follow and care about Batman in Brazil — modelled from more than twelve digital signal sources. Batman has an estimated audience of 14,382,233 people in Brazil.
Batman has an estimated audience of 14,382,233 people in Brazil. 42.5% are female, 57.5% are male, average age 26.8. Top brand affinities: Superman, Harry Potter, Stranger Things, Scooby-Doo, Action movies.
Top brand affinities include Superman, Harry Potter, Stranger Things, with strongest over-indexing on Superman (3.9× the country average).
Demographically, the Batman audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Batman fan in Brazil is more male, around 26.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Batman profile in Brazil.
42.5% are female, 57.5% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 26.8 |
| Estimated audience size | 14,382,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 33% | |
| 30-39 | 23% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Batman audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 33.3% |
| Brazil | 13.6% |
| Germany | 10.9% |
The strongest cross-interests of the Batman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman | Movies & TV | 3.90× | ||
| 02 | Pedro Pascal | Movies & TV | 2.69× | ||
| 03 | Comics | Literature | 2.65× | ||
| 04 | Crunchyroll | Games | 2.40× | ||
| 05 | One Piece | Movies & TV | 2.35× | ||
| 06 | Action movies | Movies & TV | 2.28× | ||
| 07 | Harry Potter | Movies & TV | 2.25× | ||
| 08 | Stranger Things | Movies & TV | 2.25× | ||
| 09 | Scooby-Doo | Movies & TV | 2.24× | ||
| 10 | Animated movies | Movies & TV | 2.23× | ||
| 11 | BTS | Music & Radio | 2.10× | ||
| 12 | Stitch! | Movies & TV | 1.96× | ||
| 13 | Science fiction movies | Movies & TV | 1.93× | ||
| 14 | The Big Bang Theory | Movies & TV | 1.93× | ||
| 15 | Mobile game | Games | 1.89× | ||
| 16 | Game of Thrones | Movies & TV | 1.88× | ||
| 17 | Rhythm and blues music | Music & Radio | 1.79× | ||
| 18 | Roblox | Games | 1.68× | ||
| 19 | Anime movies | Movies & TV | 1.64× | ||
| 20 | Hip hop music | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.77× | |
| Sports Activity | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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