A data profile of the people who buy, follow and care about Rick and Morty in Brazil — modelled from more than twelve digital signal sources. Rick and Morty has an estimated audience of 3,850,046 people in Brazil.
The average Rick and Morty fan in Brazil is 28.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Invincible (2006 film), Godzilla, Maze Runner (film series), with strongest over-indexing on Invincible (2006 film) (69.56× the country average).
Demographically, the Rick and Morty audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Rick and Morty fan in Brazil is balanced, around 28.1 years old, with strong Spirituality tendencies and a notable affinity for Invincible (2006 film).
The key figures that characterise the Rick and Morty profile in Brazil.
52.5% are female, 47.5% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 28.1 |
| Estimated audience size | 3,850,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 25% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Rick and Morty audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 43.5% |
| Brazil | 11.4% |
| United Kingdom | 6.7% |
Where the Rick and Morty audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.26× | |
| 02 | Roraima | ~20K | 1.12× | |
| 03 | Amazonas | ~100K | 1.11× | |
| 04 | Pernambuco | ~300K | 1.10× | |
| 05 | Goiás | ~200K | 1.08× | |
| 06 | São Paulo | ~1.5M | 1.05× | |
| 07 | Rondônia | ~40K | 1.05× | |
| 08 | Mato Grosso do Sul | ~80K | 1.04× | |
| 09 | Acre | ~20K | 1.04× | |
| 10 | Federal District | ~80K | 1.02× | |
| 11 | Minas Gerais | ~500K | 1.01× | |
| 12 | Paraná | ~300K | 1.01× | |
| 13 | Pará | ~200K | 1.01× | |
| 14 | Ceará | ~200K | 0.99× | |
| 15 | Paraíba | ~100K | 0.99× | |
| 16 | Santa Catarina | ~200K | 0.98× | |
| 17 | Maranhão | ~100K | 0.97× | |
| 18 | Rio Grande do Sul | ~300K | 0.96× | |
| 19 | Alagoas | ~70K | 0.96× | |
| 20 | Espírito Santo | ~100K | 0.94× | |
| 21 | Sergipe | ~50K | 0.94× | |
| 22 | Piauí | ~60K | 0.93× | |
| 23 | Bahia | ~300K | 0.91× | |
| 24 | Rio de Janeiro | ~400K | 0.88× | |
| 25 | Mato Grosso | ~80K | 0.88× | |
| 26 | Rio Grande do Norte | ~70K | 0.88× | |
| 27 | Tocantins | ~30K | 0.85× |
The strongest cross-interests of the Rick and Morty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Cleveland Show | Movies & TV | 95.48× | ||
| 02 | F Is for Family | Movies & TV | 93.33× | ||
| 03 | Johnny Mathis | Music & Radio | 82.45× | ||
| 04 | Brickleberry | Movies & TV | 79.74× | ||
| 05 | South Park (video game) | Games | 78.01× | ||
| 06 | BoJack Horseman | Movies & TV | 73.55× | ||
| 07 | Invincible (2006 film) | Movies & TV | 69.56× | ||
| 08 | Futurama | Movies & TV | 67.30× | ||
| 09 | Happy Tree Friends | Movies & TV | 64.91× | ||
| 10 | Avengers (band) | Music & Radio | 60.90× | ||
| 11 | American Dad! | Movies & TV | 53.88× | ||
| 12 | Maze Runner (film series) | Movies & TV | 39.92× | ||
| 13 | South Park | Movies & TV | 37.33× | ||
| 14 | Family Guy | Movies & TV | 29.54× | ||
| 15 | Transformers (comics) | Literature | 27.85× | ||
| 16 | The Simpsons | Movies & TV | 24.19× | ||
| 17 | Amanda Seyfried | Movies & TV | 23.41× | ||
| 18 | Wolverine (comic book) | Literature | 19.05× | ||
| 19 | Godzilla | Movies & TV | 17.22× | ||
| 20 | Shameless (U.S. TV series) | Movies & TV | 15.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.10× | |
| Extroversion | THRILL | 2.45× | |
| Urban Lifestyle | OPEN | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× |
Rick and Morty has an estimated audience of 3,850,046 people in Brazil, concentrated in São Paulo and Minas Gerais.
52.5% of Rick and Morty fans are female, 47.5% are male, with an average age of 28.1 years.
Rick and Morty fans show strongest brand affinity for Invincible (2006 film) (69.56×), Godzilla (17.22×), and Maze Runner (film series) (39.92×) over the country average.
Rick and Morty fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rick and Morty itself, the audience over-indexes on Godzilla (17.22×), Maze Runner (film series) (39.92×), South Park (37.33×), and Futurama (67.3×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rick and Morty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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