Rascasse Audience Intelligence

Rick and Morty Viewer Demographics in United States

Rick and Morty has an estimated audience of 13.9M people in United States.

#23among TV series in United States
#35among movies & series in United States#162in Movies & TV

The average Rick and Morty fan in United States is 32.5 years old, more male, and lives primarily in California.

By number of fans, Rick and Morty ranks #23 among the 4358 objects in TV series in United States — 1.5× the group median.

Its fans are 6.4 years younger than the group average of 38.9.

Women make up 37.8% of the fan base, 18.1 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Rick and Morty fans stand out for their interest in Samurai Jack, Dexter's Laboratory and Gossip Girl (novel series).

Most fans live in California, Texas, Florida.

Top affinities include Samurai Jack, Dexter's Laboratory, Gossip Girl (novel series), with strongest over-indexing on Samurai Jack (62.66× the country average).

Demographically, the Rick and Morty audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical Rick and Morty fan in United States is more male, around 32.5 years old, with strong Community Orientation tendencies and a notable affinity for Samurai Jack.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.9M
in United States
Gender
37.8%♀
62.2% male
Age
32.5
average years
Country rank
#2573
among all objects in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rick and Morty viewers

37.8% are female, 62.2% are male, average age 32.5.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Rick and Morty audience in United States
MetricValue
Female37.8%
Male62.2%
Average age32.5
Estimated audience size13.9M
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Rick and Morty audience in United States
Age bracketShare%
16-2441%
25-3423%
35-4414%
45-5412%
55+10%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Rick and Morty audience comes from United States.

Worldwide audience distribution share by country for Rick and Morty
CountryShare
United States41.5%
Brazil11.2%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rick and Morty fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.24×
02New Mexico~100K1.21×
03Oklahoma~200K1.18×
04Arizona~400K1.12×
05Missouri~300K1.12×
06Colorado~300K1.11×
07Oregon~200K1.11×
08Indiana~300K1.10×
09Nevada~100K1.10×
10Washington~300K1.09×
11Utah~100K1.09×
12West Virginia~80K1.09×
13Texas~1M1.08×
14Arkansas~100K1.08×
15California~2M1.07×
16Kentucky~200K1.07×
17Idaho~80K1.07×
18Montana~50K1.06×
19Kansas~100K1.03×
20Ohio~500K1.02×
21Michigan~400K1.02×
22Louisiana~200K1.02×
23Georgia~500K1.01×
24Iowa~100K1.00×
25Pennsylvania~500K0.99×
26Illinois~500K0.99×
27North Dakota~30K0.99×
28Alabama~200K0.98×
29Wyoming~20K0.98×
30North Carolina~400K0.97×
31Tennessee~300K0.97×
32Wisconsin~200K0.97×
33South Dakota~40K0.97×
34Mississippi~100K0.96×
35Nebraska~80K0.96×
36Florida~800K0.94×
37New York~800K0.94×
38Virginia~300K0.93×
39Maryland~200K0.93×
40Maine~50K0.93×
41South Carolina~200K0.92×
42Connecticut~100K0.92×
43Minnesota~200K0.90×
44Vermont~20K0.90×
45Massachusetts~300K0.87×
46New Hampshire~50K0.87×
47New Jersey~300K0.86×
48Rhode Island~40K0.84×
49Hawaii~50K0.83×
50Delaware~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Rick and Morty, United States
0.81×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rick and Morty audience vs. the country average
#·InterestCategoryAffinity×
01Samurai JackMovies & TV62.66×
02Dexter's LaboratoryLiterature53.64×
03Gossip Girl (novel series)Literature52.86×
04Steven UniverseMovies & TV32.50×
05Pride and PrejudiceMovies & TV26.58×
06HarmonicaMusic & Radio23.56×
07Final Fantasy VIIGames22.67×
08Fairy TailLiterature21.84×
09Pokémon (video game series)Games19.09×
10WebtoonInternet & Social Media18.78×
11Sabrina CarpenterMusic & Radio17.76×
12Tabletop role-playing gameGames17.34×
13Love IslandMovies & TV16.70×
14Gothic fashionFashion & Accessoires16.02×
15Princess PollyFashion & Accessoires15.23×
16MLB.comSports14.88×
17Jake PaulInternet & Social Media14.67×
18Zara LarssonMusic & Radio14.13×
19Long LashesBeauty & Wellness13.90×
20Hair ExtensionsBeauty & Wellness10.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rick and Morty audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rick and Morty audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
PatriotismCONSERVATISM1.11×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rick and Morty audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.36×
Quality AwarenessPREMIUM0.36×
TravellingTHRILL0.38×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rick and Morty over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rick-and-morty-21767” · Methodology