Rascasse Audience Intelligence

Webtoon Audience in United States

A data profile of the people who buy, follow and care about Webtoon in United States — modelled from more than twelve digital signal sources. Webtoon has an estimated audience of 4,518,972 people in United States.

#194among Website / Newspaper / Magazine in United States#96in Internet & Social Media

The average Webtoon fan in United States is 26.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, BTS, AAA (band), with strongest over-indexing on Harry Potter (3.9× the country average).

Demographically, the Webtoon audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Webtoon fan in United States is more female, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Webtoon profile in United States.

Audience size
4.5M
in United States
Gender
55.8%♀
44.2% male
Age
26.9
average years
Country rank
#7279
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Webtoon

55.8% are female, 44.2% are male, average age 26.9.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Webtoon audience in United States
MetricValue
Female55.8%
Male44.2%
Average age26.9
Estimated audience size4,518,972
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Webtoon audience in United States
Age bracketShare%
16-1957%
20-2921%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Webtoon audience comes from United States.

Worldwide audience distribution share by country for Webtoon
CountryShare
United States32.3%
France7.0%
Indonesia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Webtoon audience in United States is strongest.

Fig. 05

Top regions by affinity

Webtoon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.49×
02Washington~100K1.48×
03Hawaii~30K1.46×
04Maryland~100K1.43×
05California~700K1.42×
06Texas~500K1.36×
07Alaska~10K1.32×
08Georgia~200K1.29×
09Oregon~70K1.28×
10Virginia~100K1.26×
11Oklahoma~60K1.18×
12Idaho~30K1.17×
13New York~300K1.11×
14Minnesota~70K1.11×
15Arkansas~40K1.10×
16Arizona~100K1.06×
17New Jersey~100K1.05×
18Nevada~50K1.04×
19Florida~300K1.03×
20Massachusetts~90K1.03×
21North Carolina~100K1.02×
22Michigan~100K0.99×
23Kansas~30K0.95×
24Missouri~70K0.94×
25Indiana~80K0.93×
26Illinois~100K0.91×
27Connecticut~40K0.91×
28Maine~10K0.91×
29Alabama~60K0.90×
30Mississippi~30K0.89×
31Colorado~60K0.88×
32South Dakota~9K0.87×
33Tennessee~80K0.86×
34Louisiana~50K0.86×
35Iowa~30K0.86×
36Pennsylvania~100K0.85×
37South Carolina~60K0.85×
38Kentucky~50K0.84×
39North Dakota~8K0.84×
40Vermont~7K0.83×
41Ohio~100K0.82×
42New Hampshire~10K0.82×
43Montana~10K0.82×
44Nebraska~20K0.80×
45Delaware~10K0.80×
46Wisconsin~50K0.77×
47New Mexico~20K0.77×
48Washington, District of Columbia~10K0.75×
49Rhode Island~10K0.74×
50West Virginia~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Webtoon, United States
0.67×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Webtoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Webtoon audience
#·InterestCategoryAffinity×
01Howl's Moving Castle (film)Movies & TV11.08×
02ApocalyptoMovies & TV11.00×
03BTSMusic & Radio9.58×
04BeamsFashion & Accessoires9.00×
05SalarymanBusiness & Career7.68×
06AAA (band)Music & Radio7.14×
07Hunter × HunterLiterature6.95×
08CrunchyrollGames6.44×
09Final FantasyGames6.19×
10WebcomicLiterature5.61×
11romantic comediesMovies & TV4.94×
12GamingGames4.78×
13Pokémon (video game series)Games4.68×
14Millie Bobby BrownMovies & TV4.08×
15Harry PotterMovies & TV3.90×
16TwitchGames3.90×
17Anime conventionLiterature3.73×
18PokémonGames3.04×
19TikTokInternet & Social Media1.69×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Webtoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Webtoon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.13×
Luxury OrientationPREMIUM1.09×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Webtoon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
Community OrientationOPEN0.58×
Price SensitivityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Webtoon have in United States?

Webtoon has an estimated audience of 4,518,972 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Webtoon fans?

55.8% of Webtoon fans are female, 44.2% are male, with an average age of 26.9 years.

03

Which brands do Webtoon fans like most?

Webtoon fans show strongest brand affinity for Harry Potter (3.9×), BTS (9.58×), and AAA (band) (7.14×) over the country average.

04

Where do Webtoon fans live in United States?

Webtoon fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Webtoon fans also like?

Beyond Webtoon itself, the audience over-indexes on BTS (9.58×), AAA (band) (7.14×), Crunchyroll (6.44×), and Salaryman (7.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Webtoon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Webtoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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