Webtoon Audience in United States
Webtoon has an estimated audience of 4,510,092 people in United States. 55.8% are female, 44.2% are male, average age 26.9. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, AAA (band), BTS, Crunchyroll, Twitch.
The average Webtoon fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, AAA (band), BTS, with strongest over-indexing on Harry Potter (3.9× the country average). Demographically, the Webtoon audience skews more female with an average age of 26.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Webtoon fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 26.9 |
| Estimated audience size | 4,510,092 |
Audience persona
The typical Webtoon fan in United States is more female, around 26.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 760,937 | 1.53× |
| Texas | 559,500 | 1.44× |
| Florida | 333,575 | 1.09× |
| New York | 304,527 | 1.21× |
| Georgia | 187,189 | 1.35× |
| Virginia | 149,495 | 1.36× |
| Illinois | 147,533 | 0.98× |
| Washington | 142,533 | 1.58× |
| North Carolina | 139,032 | 1.02× |
| Pennsylvania | 132,340 | 0.87× |
| New Jersey | 127,734 | 1.11× |
| Michigan | 121,277 | 1.03× |
| Maryland | 118,404 | 1.53× |
| Ohio | 114,007 | 0.82× |
| Arizona | 98,884 | 1.07× |
| Massachusetts | 95,984 | 1.08× |
| Tennessee | 76,686 | 0.85× |
| Indiana | 74,178 | 0.9× |
| Minnesota | 73,517 | 1.14× |
| Oregon | 68,410 | 1.32× |
| Missouri | 67,333 | 0.93× |
| Colorado | 64,043 | 0.9× |
| Utah | 60,324 | 1.49× |
| South Carolina | 59,123 | 0.87× |
| Oklahoma | 56,566 | 1.13× |
| Alabama | 52,873 | 0.84× |
| Wisconsin | 50,346 | 0.74× |
| Nevada | 48,106 | 1.1× |
| Kentucky | 44,694 | 0.79× |
| Louisiana | 43,992 | 0.76× |
| Connecticut | 41,922 | 0.93× |
| Arkansas | 35,321 | 0.95× |
| Kansas | 32,302 | 0.91× |
| Mississippi | 30,934 | 0.83× |
| Iowa | 30,624 | 0.82× |
| Hawaii | 29,217 | 1.51× |
| Idaho | 24,809 | 1.1× |
| Nebraska | 17,726 | 0.78× |
| New Mexico | 16,102 | 0.71× |
| New Hampshire | 13,952 | 0.79× |
| Maine | 13,484 | 0.83× |
| West Virginia | 12,844 | 0.61× |
| Alaska | 12,082 | 1.25× |
| Washington, District of Columbia | 10,345 | 0.76× |
| Rhode Island | 10,251 | 0.71× |
| Delaware | 9,617 | 0.77× |
| Montana | 9,209 | 0.74× |
| South Dakota | 7,957 | 0.76× |
| North Dakota | 7,068 | 0.76× |
| Vermont | 5,623 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.9× | Movies & TV |
| AAA (band) | 7.14× | Music & Radio |
| BTS | 9.58× | Music & Radio |
| Crunchyroll | 6.44× | Games |
| Twitch | 3.9× | Games |
| Salaryman | 7.68× | Business & Career |
| Webcomic | 5.61× | Literature |
| Pokémon (video game series) | 4.68× | Games |
| Superman | 1.66× | Movies & TV |
| Anime convention | 3.73× | Literature |
| Millie Bobby Brown | 4.08× | Movies & TV |
| Perfume (Japanese band) | 9.24× | Music & Radio |
| Hunter × Hunter | 6.95× | Literature |
| Labubu | 4.76× | Kids & Family |
| Yahoo!奇摩名人娛樂 | 2.43× | Internet & Social Media |
| Final Fantasy | 6.19× | Games |
| TikTok | 1.69× | Internet & Social Media |
| Beams | 9× | Fashion & Accessoires |
| Gaming | 4.78× | Games |
| Pokémon | 3.04× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.59 |
| Pet Ownership | JOY | 1.47 |
| Urban Lifestyle | OPEN | 1.35 |
| Community Orientation | OPEN | 1.11 |
| Mindfulness | BALANCE | 1.05 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| France | 7.3% |
| Indonesia | 7.1% |
See Webtoon audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Webtoon have in United States?
Webtoon has an estimated audience of 4,510,092 people in United States, concentrated in California and Texas.
What is the gender split and age of Webtoon fans?
55.8% of Webtoon fans are female, 44.2% are male, with an average age of 26.9 years.
Which brands do Webtoon fans like most?
Webtoon fans show strongest brand affinity for Harry Potter (3.9×), AAA (band) (7.14×), and BTS (9.58×) over the country average.
Where do Webtoon fans live in United States?
Webtoon fans in United States are most concentrated in California (reach 760,937), Texas (reach 559,500), and Florida (reach 333,575). These three regions account for the largest share of the active audience.
What other brands do Webtoon fans also like?
Beyond Webtoon itself, the audience over-indexes on AAA (band) (7.14×), BTS (9.58×), Crunchyroll (6.44×), and Twitch (3.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Webtoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.