Jake Paul Audience in United States

Jake Paul logo

Jake Paul has an estimated audience of 8,200,712 people in United States. 41.4% are female, 58.6% are male, average age 27.1. Top regions: California, Texas, Florida. Top brand affinities: U.S. Masters Swimming, Nissan Pulsar, JoJo Siwa, Jacob Sartorius, GoodBelly.

The average Jake Paul fan in United States is 27.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include U.S. Masters Swimming, Nissan Pulsar, JoJo Siwa, with strongest over-indexing on U.S. Masters Swimming (3348.91× the country average). Demographically, the Jake Paul audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Jake Paul fans

Demographic split for Jake Paul audience in United States
MetricValue
Female41.4%
Male58.6%
Average age27.1
Estimated audience size8,200,712

Audience persona

The typical Jake Paul fan in United States is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for U.S. Masters Swimming.

Top regions in United States

Top regions ranked by reach for Jake Paul in United States
RegionReachAffinity
California874,6400.97×
Texas740,7491.05×
Florida527,9350.95×
New York488,9801.07×
Ohio313,0391.24×
Pennsylvania298,4511.08×
Illinois279,6621.02×
North Carolina256,9691.04×
Georgia252,9141×
New Jersey224,7451.08×
Michigan213,7431×
Arizona195,0201.16×
Virginia192,6810.96×
Tennessee184,3601.12×
Washington172,0391.05×
Indiana158,1311.06×
Massachusetts152,9150.95×
Missouri143,2321.08×
Colorado137,9631.07×
Alabama133,8391.17×
Maryland130,2210.92×
South Carolina125,9281.02×
Kentucky121,9301.19×
Minnesota115,9150.99×
Wisconsin114,4110.93×
Louisiana101,2670.96×
Oregon100,7341.07×
Oklahoma97,6981.07×
Connecticut86,0291.05×
Nevada79,2621×
Utah69,8560.95×
Arkansas67,5311×
Kansas65,9291.02×
Iowa64,7420.96×
Mississippi61,2370.91×
Idaho49,8441.21×
West Virginia42,9111.12×
New Mexico40,0130.97×
Nebraska39,7700.97×
New Hampshire31,2440.97×
Hawaii30,2830.86×
Maine26,9060.92×
Rhode Island25,1710.96×
Montana22,1900.98×
Washington, District of Columbia19,9120.81×
Delaware19,0140.84×
Alaska16,8490.96×
South Dakota15,4130.81×
North Dakota15,2470.91×
Vermont10,9460.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jake Paul audience
BrandAffinityCategory
U.S. Masters Swimming3348.91×Sports
Nissan Pulsar1125.03×Cars & Mobility
JoJo Siwa51.84×Movies & TV
Jacob Sartorius153.56×Music & Radio
GoodBelly194.63×Health
Gummy Drop!88.01×Games
Sara Pascoe211.32×Movies & TV
Logan Paul27.74×Movies & TV
Trick-or-treating15.09×Kids & Family
Bhad Bhabie18.47×Music & Radio
Rim (wheel)20×Cars & Mobility
Club Libertad88.99×Sports
Jade Empire172.98×Games
Fuel economy in automobiles13.47×Cars & Mobility
Anti-lock braking system19.68×Cars & Mobility
Steering wheel17.33×Cars & Mobility
Sunroof20×Cars & Mobility
Automotive navigation system20×Technology & Electronics
Spoiler (automotive)20×Cars & Mobility
Shock absorber18.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jake Paul audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
Risk AppetiteTHRILL1.39
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.35
DIY MentalityTHRILL1.13
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Jake Paul
CountryShare
United States38.9%
United Kingdom7.1%
Canada4.7%

See Jake Paul audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Jake Paul have in United States?

Jake Paul has an estimated audience of 8,200,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Jake Paul fans?

41.4% of Jake Paul fans are female, 58.6% are male, with an average age of 27.1 years.

Which brands do Jake Paul fans like most?

Jake Paul fans show strongest brand affinity for U.S. Masters Swimming (3348.91×), Nissan Pulsar (1125.03×), and JoJo Siwa (51.84×) over the country average.

Where do Jake Paul fans live in United States?

Jake Paul fans in United States are most concentrated in California (reach 874,640), Texas (reach 740,749), and Florida (reach 527,935). These three regions account for the largest share of the active audience.

What other brands do Jake Paul fans also like?

Beyond Jake Paul itself, the audience over-indexes on Nissan Pulsar (1125.03×), JoJo Siwa (51.84×), Jacob Sartorius (153.56×), and GoodBelly (194.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jake Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.