Rascasse Audience Intelligence

Jake Paul Audience in United States

A data profile of the people who buy, follow and care about Jake Paul in United States — modelled from more than twelve digital signal sources. Jake Paul has an estimated audience of 7,421,383 people in United States.

#3among Social media influencer in United States#363among Person in United States#72in Internet & Social Media

The average Jake Paul fan in United States is 27.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include U.S. Masters Swimming, Nissan Pulsar, JoJo Siwa, with strongest over-indexing on U.S. Masters Swimming (3348.91× the country average).

Demographically, the Jake Paul audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jake Paul fan in United States is more male, around 27.1 years old, with strong Convenience Orientation tendencies and a notable affinity for U.S. Masters Swimming.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jake Paul profile in United States.

Audience size
7.4M
in United States
Gender
41.4%♀
58.6% male
Age
27.1
average years
Country rank
#4776
Person in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jake Paul fans

41.4% are female, 58.6% are male, average age 27.1.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Jake Paul audience in United States
MetricValue
Female41.4%
Male58.6%
Average age27.1
Estimated audience size7,421,383
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Jake Paul audience in United States
Age bracketShare%
16-1954%
20-2924%
30-3911%
40-496%
50+4%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Jake Paul audience comes from United States.

Worldwide audience distribution share by country for Jake Paul
CountryShare
United States36.5%
United Kingdom6.9%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jake Paul audience in United States is strongest.

Fig. 05

Top regions by affinity

Jake Paul fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.25×
02Ohio~300K1.23×
03Kentucky~100K1.17×
04Idaho~50K1.15×
05Arizona~200K1.11×
06Missouri~100K1.09×
07Pennsylvania~300K1.08×
08Colorado~100K1.08×
09Alabama~100K1.08×
10Tennessee~200K1.07×
11Nevada~80K1.06×
12Indiana~200K1.04×
13Oregon~100K1.04×
14Connecticut~90K1.04×
15New Jersey~200K1.03×
16Texas~700K1.02×
17Oklahoma~90K1.02×
18New Mexico~40K1.02×
19Illinois~300K1.01×
20Washington~200K1.01×
21New York~500K1.00×
22Michigan~200K1.00×
23Nebraska~40K1.00×
24Montana~20K1.00×
25Iowa~70K0.99×
26Kansas~60K0.99×
27Rhode Island~30K0.99×
28North Carolina~200K0.98×
29South Carolina~100K0.98×
30Arkansas~70K0.98×
31New Hampshire~30K0.98×
32North Dakota~20K0.98×
33Virginia~200K0.97×
34Massachusetts~200K0.97×
35Minnesota~100K0.97×
36Louisiana~100K0.97×
37Alaska~20K0.97×
38California~900K0.96×
39Florida~500K0.96×
40Georgia~200K0.96×
41Wisconsin~100K0.96×
42Maryland~100K0.95×
43Maine~30K0.95×
44Utah~70K0.92×
45Delaware~20K0.92×
46Mississippi~60K0.91×
47South Dakota~20K0.89×
48Hawaii~30K0.88×
49Vermont~10K0.85×
50Washington, District of Columbia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Jake Paul, United States
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jake Paul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jake Paul audience
#·InterestCategoryAffinity×
01U.S. Masters SwimmingSports3348.91×
02Nissan PulsarCars & Mobility1125.03×
03Sara PascoeMovies & TV211.32×
04GoodBellyHealth194.63×
05Jade EmpireGames172.98×
06Jacob SartoriusMusic & Radio153.56×
07Club LibertadSports88.99×
08Gummy Drop!Games88.01×
09JoJo SiwaMovies & TV51.84×
10Logan PaulMovies & TV27.74×
11Rim (wheel)Cars & Mobility20.00×
12SunroofCars & Mobility20.00×
13Automotive navigation systemTechnology & Electronics20.00×
14Spoiler (automotive)Cars & Mobility20.00×
15Anti-lock braking systemCars & Mobility19.68×
16Bhad BhabieMusic & Radio18.47×
17Shock absorberCars & Mobility18.15×
18Steering wheelCars & Mobility17.33×
19Trick-or-treatingKids & Family15.09×
20Fuel economy in automobilesCars & Mobility13.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jake Paul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jake Paul audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.29×
ExtroversionTHRILL1.25×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jake Paul audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jake Paul have in United States?

Jake Paul has an estimated audience of 7,421,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jake Paul fans?

41.4% of Jake Paul fans are female, 58.6% are male, with an average age of 27.1 years.

03

Which brands do Jake Paul fans like most?

Jake Paul fans show strongest brand affinity for U.S. Masters Swimming (3348.91×), Nissan Pulsar (1125.03×), and JoJo Siwa (51.84×) over the country average.

04

Where do Jake Paul fans live in United States?

Jake Paul fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jake Paul fans also like?

Beyond Jake Paul itself, the audience over-indexes on Nissan Pulsar (1125.03×), JoJo Siwa (51.84×), Jacob Sartorius (153.56×), and GoodBelly (194.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jake Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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