Rascasse Audience Intelligence

MrBeast Audience in United States

A data profile of the people who buy, follow and care about MrBeast in United States — modelled from more than twelve digital signal sources. MrBeast has an estimated audience of 7,570,844 people in United States.

#2among Social media influencer in United States#350among Person in United States#69in Internet & Social Media

The average MrBeast fan in United States is 21.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Logan Paul, Markiplier, Pokémon, with strongest over-indexing on Logan Paul (92.65× the country average).

Demographically, the MrBeast audience skews more male with an average age of 21.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MrBeast fan in United States is more male, around 21.9 years old, with strong Patriotism tendencies and a notable affinity for Logan Paul.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MrBeast profile in United States.

Audience size
7.6M
in United States
Gender
30.9%♀
69.1% male
Age
21.9
average years
Country rank
#4687
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MrBeast fans

30.9% are female, 69.1% are male, average age 21.9.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for MrBeast audience in United States
MetricValue
Female30.9%
Male69.1%
Average age21.9
Estimated audience size7,570,844
Fig. 03

Age distribution

Ø 21.9
average years
Age distribution of the MrBeast audience in United States
Age bracketShare%
16-1980%
20-2914%
30-393%
40-492%
50+1%
Fig. 04

Worldwide distribution

29.5%

of the worldwide MrBeast audience comes from United States.

Worldwide audience distribution share by country for MrBeast
CountryShare
United States29.5%
India5.1%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MrBeast audience in United States is strongest.

Fig. 05

Top regions by affinity

MrBeast fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.32×
02North Carolina~300K1.27×
03Idaho~40K1.12×
04Washington~200K1.11×
05Kansas~70K1.10×
06New York~500K1.08×
07Kentucky~100K1.08×
08New Jersey~200K1.07×
09California~900K1.06×
10Missouri~100K1.06×
11Alaska~20K1.06×
12Texas~700K1.05×
13Georgia~200K1.05×
14Virginia~200K1.05×
15Indiana~100K1.05×
16South Carolina~100K1.04×
17Oklahoma~90K1.04×
18Nebraska~40K1.04×
19Tennessee~200K1.03×
20Minnesota~100K1.03×
21Arkansas~70K1.03×
22Pennsylvania~300K1.02×
23Oregon~90K1.02×
24Illinois~300K1.01×
25Ohio~200K1.01×
26Michigan~200K1.01×
27Connecticut~80K1.01×
28Wisconsin~100K1.00×
29Florida~500K0.99×
30Arizona~200K0.99×
31Alabama~100K0.98×
32Massachusetts~100K0.97×
33Maryland~100K0.97×
34New Hampshire~30K0.97×
35North Dakota~20K0.97×
36Colorado~100K0.96×
37Maine~30K0.96×
38Nevada~70K0.95×
39Iowa~60K0.95×
40Montana~20K0.94×
41Louisiana~90K0.93×
42West Virginia~30K0.93×
43South Dakota~20K0.93×
44Hawaii~30K0.92×
45Mississippi~60K0.90×
46Rhode Island~20K0.87×
47New Mexico~30K0.85×
48Delaware~20K0.85×
49Washington, District of Columbia~20K0.83×
50Vermont~10K0.83×
Fig. 06

Affinity by region

Affinity by region — MrBeast, United States
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MrBeast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MrBeast audience
#·InterestCategoryAffinity×
01Logan PaulMovies & TV92.65×
02MarkiplierGames81.47×
03No Man's SkyGames28.93×
04quoraInternet & Social Media12.94×
05Grand Theft Auto VGames8.08×
06Jake PaulInternet & Social Media8.00×
07Assassin's CreedGames7.48×
08PokémonGames5.51×
09GameStopGames5.02×
10Micro CenterShopping4.59×
11Internet celebrityInternet & Social Media4.50×
12Massively multiplayer online gamesGames4.45×
13Call of DutyGames4.40×
14Anime and manga fandomLiterature4.15×
15Mobile gameGames3.46×
16Role-playing gamesGames3.15×
17Game consolesTechnology & Electronics2.66×
18Pizza HutFood & Beverages2.37×
19SubwayFood & Beverages2.31×
20SupermanMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MrBeast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MrBeast audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Early Adopter MentalityPOWER1.45×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MrBeast audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.72×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MrBeast have in United States?

MrBeast has an estimated audience of 7,570,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MrBeast fans?

30.9% of MrBeast fans are female, 69.1% are male, with an average age of 21.9 years.

03

Which brands do MrBeast fans like most?

MrBeast fans show strongest brand affinity for Logan Paul (92.65×), Markiplier (81.47×), and Pokémon (5.51×) over the country average.

04

Where do MrBeast fans live in United States?

MrBeast fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do MrBeast fans also like?

Beyond MrBeast itself, the audience over-indexes on Markiplier (81.47×), Pokémon (5.51×), GameStop (5.02×), and No Man's Sky (28.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in United States

See MrBeast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MrBeast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →