MrBeast Audience in United States

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MrBeast has an estimated audience of 7,969,179 people in United States. 41.4% are female, 58.6% are male, average age 23.4. Top regions: California, Texas, Florida. Top brand affinities: Delaware County, Pennsylvania, Combat sport, Nuts (film), Wikia, Mara Escalante.

The average MrBeast fan in United States is 23.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Delaware County, Pennsylvania, Combat sport, Nuts (film), with strongest over-indexing on Delaware County, Pennsylvania (78.16× the country average). Demographically, the MrBeast audience skews more male with an average age of 23.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of MrBeast fans

Demographic split for MrBeast audience in United States
MetricValue
Female41.4%
Male58.6%
Average age23.4
Estimated audience size7,969,179

Audience persona

The typical MrBeast fan in United States is more male, around 23.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Delaware County, Pennsylvania.

Top regions in United States

Top regions ranked by reach for MrBeast in United States
RegionReachAffinity
California991,4521.13×
Texas739,1621.08×
Florida574,5761.06×
New York497,8191.12×
North Carolina309,4171.29×
Illinois277,9301.05×
Georgia275,8761.12×
Pennsylvania275,8071.03×
Ohio248,1501.01×
New Jersey220,9711.09×
Michigan217,0621.04×
Virginia210,6141.08×
Washington183,1651.15×
Tennessee172,2891.08×
Arizona158,8640.98×
Indiana156,9201.08×
Massachusetts156,1430.99×
Missouri135,8521.06×
Maryland130,2030.95×
South Carolina127,3251.06×
Colorado124,2020.99×
Minnesota118,0731.03×
Wisconsin116,2370.97×
Alabama111,2261×
Kentucky107,1731.07×
Louisiana96,0220.93×
Utah93,8731.32×
Oklahoma91,1541.03×
Oregon90,9101×
Connecticut80,8811.01×
Nevada79,0271.03×
Arkansas69,4301.06×
Kansas66,2071.05×
Iowa62,0430.94×
Mississippi57,4490.87×
Idaho42,8721.07×
Nebraska39,6940.99×
New Mexico34,3580.86×
West Virginia33,0290.89×
Hawaii32,7360.96×
New Hampshire29,4990.94×
Maine26,8760.94×
Rhode Island21,4400.85×
Washington, District of Columbia20,9530.87×
Montana19,2220.87×
Delaware17,2800.79×
Alaska16,1350.95×
South Dakota15,5360.84×
North Dakota14,8050.9×
Vermont10,6400.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MrBeast audience
BrandAffinityCategory
Delaware County, Pennsylvania78.16×Travel & Leisure
Combat sport6.17×Sports
Nuts (film)15.35×Movies & TV
Wikia5.23×Internet & Social Media
Mara Escalante52.15×Movies & TV
Hamden, Connecticut26.1×Travel & Leisure
Grinch5.57×Movies & TV
Dog breed1.61×Pets & Animals
Urban Outfitters2.33×Shopping
Home construction1.58×Home & Garden
Racing2.81×Cars & Mobility
Israel2.13×Travel & Leisure
Vocal harmony4.48×Music & Radio
UK garage5.21×Music & Radio
Home staging4.86×Home & Garden
Pro-Ject3.5×Music & Radio
Goop4.47×Internet & Social Media
Home equity1.59×Home & Garden
Emperor Entertainment Group9.27×Business & Career
Hog Hunting2.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MrBeast audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.44
PatriotismCONSERVATISM1.38
ExtroversionTHRILL1.26
Pet OwnershipJOY1.18
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for MrBeast
CountryShare
United States31.4%
India5.3%
Brazil4.2%

See MrBeast audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does MrBeast have in United States?

MrBeast has an estimated audience of 7,969,179 people in United States, concentrated in California and Texas.

What is the gender split and age of MrBeast fans?

41.4% of MrBeast fans are female, 58.6% are male, with an average age of 23.4 years.

Which brands do MrBeast fans like most?

MrBeast fans show strongest brand affinity for Delaware County, Pennsylvania (78.16×), Combat sport (6.17×), and Nuts (film) (15.35×) over the country average.

Where do MrBeast fans live in United States?

MrBeast fans in United States are most concentrated in California (reach 991,452), Texas (reach 739,162), and Florida (reach 574,576). These three regions account for the largest share of the active audience.

What other brands do MrBeast fans also like?

Beyond MrBeast itself, the audience over-indexes on Combat sport (6.17×), Nuts (film) (15.35×), Wikia (5.23×), and Mara Escalante (52.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MrBeast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.