Grand Theft Auto V Audience in United States

Grand Theft Auto V logo

Grand Theft Auto V has an estimated audience of 6,351,520 people in United States. 28.3% are female, 71.7% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Grand Theft Auto (series), Twitch, Mobile game, Superman, Counter-Strike: Global Offensive.

The average Grand Theft Auto V fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grand Theft Auto (series), Twitch, Mobile game, with strongest over-indexing on Grand Theft Auto (series) (30.74× the country average). Demographically, the Grand Theft Auto V audience skews more male with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Grand Theft Auto V fans

Demographic split for Grand Theft Auto V audience in United States
MetricValue
Female28.3%
Male71.7%
Average age29.8
Estimated audience size6,351,520

Audience persona

The typical Grand Theft Auto V fan in United States is more male, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grand Theft Auto (series).

Top regions in United States

Top regions ranked by reach for Grand Theft Auto V in United States
RegionReachAffinity
California723,7181.04×
Texas631,0441.16×
Florida453,1401.05×
New York345,3780.97×
Georgia222,4591.14×
Illinois209,3720.99×
Pennsylvania208,0780.97×
Ohio207,4121.06×
North Carolina197,5781.03×
Virginia173,7791.12×
Michigan167,1881.01×
New Jersey149,6920.93×
Tennessee148,2591.16×
Arizona147,0711.13×
Alabama132,1731.49×
Indiana131,4801.13×
Washington123,6940.97×
Missouri116,7961.14×
Louisiana113,6301.39×
Massachusetts104,2870.83×
Kentucky103,6821.3×
South Carolina101,4411.06×
Maryland100,5440.92×
Oklahoma96,4001.37×
Colorado89,4690.89×
Wisconsin87,3060.91×
Mississippi81,8311.56×
Minnesota79,6140.87×
Oregon74,4151.02×
Arkansas70,5851.35×
Nevada63,5991.04×
Kansas63,0031.26×
Connecticut54,2920.85×
Iowa52,6401.01×
Utah42,6360.75×
West Virginia35,6591.21×
New Mexico35,4481.11×
Nebraska30,4870.96×
Idaho27,9440.88×
Maine17,1690.75×
Hawaii16,7380.61×
New Hampshire16,1730.65×
Montana15,7950.9×
Rhode Island15,4870.77×
Delaware13,9860.8×
Washington, District of Columbia13,9690.73×
South Dakota12,7810.87×
Alaska10,6100.78×
North Dakota9,5730.73×
Wyoming7,0130.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Theft Auto V audience
BrandAffinityCategory
Grand Theft Auto (series)30.74×Games
Twitch5.88×Games
Mobile game4.45×Games
Superman2.53×Movies & TV
Counter-Strike: Global Offensive9.77×Games
Red Dead Redemption 215.98×Games
Online games3.86×Games
PC game5.72×Games
Game consoles3.85×Technology & Electronics
Gaming computer5.79×Technology & Electronics
MrBeast8.08×Internet & Social Media
TikTok2.23×Internet & Social Media
Gaming6.57×Games
Call of Duty5.45×Games
Roblox5.91×Games
Minecraft5.98×Games
First-person shooter games2.97×Games
Massively multiplayer online role-playing games5.02×Games
Fortnite4.47×Games
grand theft auto36.59×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Theft Auto V audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.85
Social Media UsageJOY1.25
ExtroversionTHRILL1.25
Convenience OrientationPREMIUM1.07
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Grand Theft Auto V
CountryShare
United States30.7%
India9.2%
Brazil8.2%

See Grand Theft Auto V audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Grand Theft Auto V have in United States?

Grand Theft Auto V has an estimated audience of 6,351,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand Theft Auto V fans?

28.3% of Grand Theft Auto V fans are female, 71.7% are male, with an average age of 29.8 years.

Which brands do Grand Theft Auto V fans like most?

Grand Theft Auto V fans show strongest brand affinity for Grand Theft Auto (series) (30.74×), Twitch (5.88×), and Mobile game (4.45×) over the country average.

Where do Grand Theft Auto V fans live in United States?

Grand Theft Auto V fans in United States are most concentrated in California (reach 723,718), Texas (reach 631,044), and Florida (reach 453,140). These three regions account for the largest share of the active audience.

What other brands do Grand Theft Auto V fans also like?

Beyond Grand Theft Auto V itself, the audience over-indexes on Twitch (5.88×), Mobile game (4.45×), Superman (2.53×), and Counter-Strike: Global Offensive (9.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Theft Auto V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.