Rascasse Audience Intelligence

Grand Theft Auto V Audience in United States

A data profile of the people who buy, follow and care about Grand Theft Auto V in United States — modelled from more than twelve digital signal sources. Grand Theft Auto V has an estimated audience of 6,355,037 people in United States.

#6among Shooter in United States#32among Video / Board Game in United States#110in Games

The average Grand Theft Auto V fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grand Theft Auto (series), Twitch, Mobile game, with strongest over-indexing on Grand Theft Auto (series) (30.74× the country average).

Demographically, the Grand Theft Auto V audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Theft Auto V fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Grand Theft Auto (series).

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Theft Auto V profile in United States.

Audience size
6.4M
in United States
Gender
28.3%♀
71.7% male
Age
29.8
average years
Country rank
#5455
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Theft Auto V fans

28.3% are female, 71.7% are male, average age 29.8.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Grand Theft Auto V audience in United States
MetricValue
Female28.3%
Male71.7%
Average age29.8
Estimated audience size6,355,037
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Grand Theft Auto V audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3914%
40-4910%
50+7%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Grand Theft Auto V audience comes from United States.

Worldwide audience distribution share by country for Grand Theft Auto V
CountryShare
United States29.4%
India8.8%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Theft Auto V audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Theft Auto V fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K1.50×
02Alabama~100K1.43×
03Louisiana~100K1.33×
04Arkansas~70K1.29×
05Kentucky~100K1.28×
06Oklahoma~90K1.27×
07Nebraska~40K1.23×
08West Virginia~40K1.21×
09Georgia~200K1.12×
10Kansas~60K1.12×
11Tennessee~100K1.11×
12Indiana~100K1.11×
13Texas~600K1.10×
14Missouri~100K1.08×
15New Mexico~30K1.08×
16Ohio~200K1.05×
17North Carolina~200K1.05×
18Virginia~200K1.04×
19South Carolina~100K1.04×
20California~700K1.03×
21Arizona~100K1.03×
22Michigan~200K1.02×
23Nevada~60K1.00×
24Pennsylvania~200K0.99×
25Iowa~50K0.99×
26Florida~400K0.98×
27New York~300K0.97×
28Illinois~200K0.97×
29Wisconsin~90K0.97×
30Maryland~100K0.94×
31Oregon~70K0.94×
32South Dakota~10K0.94×
33North Dakota~10K0.94×
34New Jersey~200K0.93×
35Montana~20K0.93×
36Alaska~10K0.93×
37Idaho~30K0.92×
38Washington~100K0.91×
39Connecticut~60K0.91×
40Delaware~20K0.90×
41Rhode Island~20K0.89×
42Minnesota~80K0.88×
43Colorado~90K0.86×
44Maine~20K0.85×
45Massachusetts~100K0.84×
46Vermont~9K0.83×
47Utah~50K0.79×
48New Hampshire~20K0.79×
49Washington, District of Columbia~10K0.76×
50Hawaii~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Grand Theft Auto V, United States
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Theft Auto V audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Theft Auto V audience
#·InterestCategoryAffinity×
01grand theft autoGames36.59×
02Grand Theft Auto (series)Games30.74×
03Red Dead Redemption 2Games15.98×
04Counter-Strike: Global OffensiveGames9.77×
05MrBeastInternet & Social Media8.08×
06GamingGames6.57×
07MinecraftGames5.98×
08RobloxGames5.91×
09TwitchGames5.88×
10Gaming computerTechnology & Electronics5.79×
11PC gameGames5.72×
12Call of DutyGames5.45×
13Massively multiplayer online role-playing gamesGames5.02×
14FortniteGames4.47×
15Mobile gameGames4.45×
16Online gamesGames3.86×
17Game consolesTechnology & Electronics3.85×
18First-person shooter gamesGames2.97×
19SupermanMovies & TV2.53×
20TikTokInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Theft Auto V audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Theft Auto V audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Social Media UsageJOY1.56×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Theft Auto V audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
MindfulnessBALANCE0.59×
DIY MentalityTHRILL0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Theft Auto V have in United States?

Grand Theft Auto V has an estimated audience of 6,355,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand Theft Auto V fans?

28.3% of Grand Theft Auto V fans are female, 71.7% are male, with an average age of 29.8 years.

03

Which brands do Grand Theft Auto V fans like most?

Grand Theft Auto V fans show strongest brand affinity for Grand Theft Auto (series) (30.74×), Twitch (5.88×), and Mobile game (4.45×) over the country average.

04

Where do Grand Theft Auto V fans live in United States?

Grand Theft Auto V fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Theft Auto V fans also like?

Beyond Grand Theft Auto V itself, the audience over-indexes on Twitch (5.88×), Mobile game (4.45×), Counter-Strike: Global Offensive (9.77×), and Superman (2.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Theft Auto V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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