Rascasse Audience Intelligence

Markiplier Audience in United States

A data profile of the people who buy, follow and care about Markiplier in United States — modelled from more than twelve digital signal sources. Markiplier has an estimated audience of 2,914,301 people in United States.

The average Markiplier fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MrBeast, K2 (TV channel), Frisbee (TV channel), with strongest over-indexing on MrBeast (81.47× the country average).

Demographically, the Markiplier audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Markiplier fan in United States is more female, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MrBeast.

Category: Games · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Markiplier profile in United States.

Audience size
2.9M
in United States
Gender
55.6%
44.4% male
Age
29.9
average years
Country rank
#10551
Person in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Markiplier fans

55.6% are female, 44.4% are male, average age 29.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Markiplier audience in United States
MetricValue
Female55.6%
Male44.4%
Average age29.9
Estimated audience size2,914,301
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Markiplier audience in United States
Age bracketShare%
16-1954%
20-2917%
30-399%
40-498%
50+13%
Fig. 04

Worldwide distribution

57.5%

of the worldwide Markiplier audience comes from United States.

Worldwide audience distribution share by country for Markiplier
CountryShare
United States57.5%
Canada5.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Markiplier audience in United States is strongest.

Fig. 05

Top regions by affinity

Markiplier fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.46×
02Alaska~8K1.43×
03West Virginia~20K1.37×
04Idaho~20K1.34×
05Oklahoma~40K1.31×
06Kentucky~40K1.27×
07Nevada~30K1.25×
08Indiana~60K1.22×
09Oregon~40K1.22×
10Washington~70K1.21×
11Arkansas~30K1.18×
12Ohio~90K1.13×
13Missouri~50K1.13×
14Wyoming~4K1.10×
15Kansas~20K1.07×
16Montana~8K1.06×
17Michigan~70K1.04×
18Iowa~20K1.04×
19Nebraska~10K1.04×
20New Mexico~10K1.04×
21North Dakota~6K1.04×
22Colorado~40K1.03×
23New Hampshire~10K1.02×
24Arizona~60K1.01×
25Tennessee~50K1.01×
26Alabama~40K1.00×
27Maine~10K1.00×
28South Dakota~6K1.00×
29Texas~200K0.97×
30Pennsylvania~90K0.97×
31Wisconsin~40K0.97×
32North Carolina~80K0.94×
33Minnesota~40K0.94×
34Virginia~60K0.91×
35Mississippi~20K0.91×
36Vermont~4K0.91×
37California~300K0.90×
38Illinois~80K0.87×
39Georgia~70K0.86×
40Louisiana~30K0.86×
41South Carolina~30K0.83×
42Hawaii~10K0.82×
43Massachusetts~40K0.80×
44Florida~100K0.78×
45Maryland~40K0.76×
46Rhode Island~7K0.76×
47Connecticut~20K0.74×
48Delaware~6K0.74×
49New York~100K0.70×
50New Jersey~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Markiplier, United States
0.65×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Markiplier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Markiplier audience
#·InterestCategoryAffinity×
01VanossGamingGames126.03×
02K2 (TV channel)Movies & TV106.40×
03Frisbee (TV channel)Movies & TV106.40×
04Fine BrothersInternet & Social Media86.63×
05MrBeastInternet & Social Media81.47×
06Green MountainTravel & Leisure52.29×
07SSSniperWolfInternet & Social Media50.25×
08McJuggerNuggetsInternet & Social Media50.19×
09FeastablesFood & Beverages50.10×
10Intelligentsia Coffee & TeaFood & Beverages45.67×
11Contemporary Arts Museum HoustonArts & Culture40.59×
12National Cherry Blossom FestivalTravel & Leisure39.13×
13Metal GearGames35.52×
14La colombeFood & Beverages25.14×
15KazakhstanTravel & Leisure22.66×
16Philz CoffeeFood & Beverages21.50×
17BelarusTravel & Leisure18.35×
18OdessaTravel & Leisure16.64×
19Compensation and benefitsBusiness & Career12.83×
20Students' unionBusiness & Career11.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Markiplier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Markiplier audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.31×
MindfulnessBALANCE1.28×
Pet OwnershipJOY1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Markiplier audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Convenience OrientationPREMIUM0.67×
Price SensitivityPREMIUM0.68×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Markiplier have in United States?

Markiplier has an estimated audience of 2,914,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Markiplier fans?

55.6% of Markiplier fans are female, 44.4% are male, with an average age of 29.9 years.

03

Which brands do Markiplier fans like most?

Markiplier fans show strongest brand affinity for MrBeast (81.47×), K2 (TV channel) (106.4×), and Frisbee (TV channel) (106.4×) over the country average.

04

Where do Markiplier fans live in United States?

Markiplier fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Markiplier fans also like?

Beyond Markiplier itself, the audience over-indexes on K2 (TV channel) (106.4×), Frisbee (TV channel) (106.4×), SSSniperWolf (50.25×), and VanossGaming (126.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Markiplier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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