Rascasse Audience Intelligence

Philz Coffee Target Market in United States

Philz Coffee has an estimated audience of 2.7M people in United States.

#1257among brands in United States#719in Food & Beverages

The average Philz Coffee fan in United States is 44.6 years old, more female, and lives primarily in California.

Most fans live in California, Illinois, New York.

Top affinities include Intelligentsia Coffee & Tea, Drew University, Humboldt State University, with strongest over-indexing on Intelligentsia Coffee & Tea (193.75× the country average).

Demographically, the Philz Coffee audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

The typical Philz Coffee fan in United States is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Intelligentsia Coffee & Tea.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
72.3%♀
27.7% male
Age
44.6
average years
Country rank
#11617
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Philz Coffee

72.3% are female, 27.7% are male, average age 44.6.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Philz Coffee audience in United States
MetricValue
Female72.3%
Male27.7%
Average age44.6
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Philz Coffee audience in United States
Age bracketShare%
16-2414%
25-3416%
35-4415%
45-5416%
55+38%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Philz Coffee audience comes from United States.

Worldwide audience distribution share by country for Philz Coffee
CountryShare
United States94.7%
Japan1.1%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Philz Coffee customers by region in United States
#RegionReachAffinity×
01California~2M31.22×
02Illinois~600K6.05×
03Washington, District of Columbia~6K1.15×
04Nevada~30K1.13×
05Hawaii~10K0.86×
06Washington~50K0.85×
07Oregon~30K0.83×
08South Dakota~5K0.73×
09North Dakota~4K0.73×
10Alaska~4K0.70×
11Vermont~3K0.68×
12West Virginia~9K0.64×
13Mississippi~10K0.61×
14Montana~5K0.60×
15Delaware~5K0.60×
16Maine~6K0.57×
17Rhode Island~5K0.57×
18Arizona~30K0.56×
19Idaho~8K0.56×
20New Hampshire~6K0.53×
21Colorado~20K0.52×
22Massachusetts~30K0.50×
23Nebraska~8K0.50×
24New York~80K0.48×
25Arkansas~10K0.48×
26New Mexico~8K0.48×
27Virginia~30K0.43×
28Utah~10K0.43×
29Iowa~10K0.42×
30Kansas~10K0.42×
31Maryland~20K0.40×
32Louisiana~10K0.40×
33Oklahoma~10K0.40×
34Connecticut~10K0.39×
35Alabama~20K0.38×
36Kentucky~10K0.38×
37New Jersey~30K0.37×
38Minnesota~20K0.36×
39Wisconsin~20K0.35×
40South Carolina~10K0.34×
41Indiana~20K0.33×
42Missouri~20K0.32×
43Texas~60K0.31×
44Michigan~20K0.31×
45Tennessee~20K0.31×
46Georgia~30K0.30×
47Pennsylvania~30K0.28×
48North Carolina~20K0.27×
49Ohio~20K0.26×
50Florida~40K0.21×
Fig. 06

Affinity by region

Affinity by region — Philz Coffee, United States
0.21×1.00×31.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Philz Coffee audience vs. the country average
#·InterestCategoryAffinity×
01Intelligentsia Coffee & TeaFood & Beverages193.75×
02Drew UniversityBusiness & Career190.77×
03Humboldt State UniversityBusiness & Career150.91×
04Pittsburg State UniversityBusiness & Career120.18×
05New Jersey Institute of TechnologyBusiness & Career80.43×
06Tom DeLongeMusic & Radio78.27×
07KazakhstanTravel & Leisure77.24×
08DePaul UniversityBusiness & Career55.80×
09BelarusTravel & Leisure54.06×
10Administrative lawPolitics & Society46.85×
11Compensation and benefitsBusiness & Career39.45×
12United States Department of LaborPolitics & Society39.29×
13Blue Bottle Coffee CompanyFood & Beverages36.65×
14Military pressSports31.91×
15OdessaTravel & Leisure31.41×
16Ukrainian languagePolitics & Society30.00×
17Students' unionBusiness & Career28.05×
18Legal educationBusiness & Career23.58×
19Dutch Bros. CoffeeFood & Beverages21.46×
207-ElevenShopping11.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Philz Coffee audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Philz Coffee audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.84×
MindfulnessBALANCE1.80×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Philz Coffee audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
Price SensitivityPREMIUM0.68×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Philz Coffee over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/philz-coffee-168627” · Methodology