Philz Coffee Audience in United States

Philz Coffee logo

Philz Coffee has an estimated audience of 2,830,430 people in United States. 72.3% are female, 27.7% are male, average age 43.8. Top regions: California, Illinois, New York. Top brand affinities: Intelligentsia Coffee & Tea, Kazakhstan, Casey, Blue Bottle Coffee Company, Belarus.

The average Philz Coffee fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Intelligentsia Coffee & Tea, Kazakhstan, Casey, with strongest over-indexing on Intelligentsia Coffee & Tea (193.75× the country average). Demographically, the Philz Coffee audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Philz Coffee fans

Demographic split for Philz Coffee audience in United States
MetricValue
Female72.3%
Male27.7%
Average age43.8
Estimated audience size2,830,430

Audience persona

The typical Philz Coffee fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Intelligentsia Coffee & Tea.

Top regions in United States

Top regions ranked by reach for Philz Coffee in United States
RegionReachAffinity
California2,122,82327.42×
Illinois464,0264.92×
New York93,3730.59×
Texas93,2240.38×
Washington60,3461.06×
Florida41,2120.22×
Arizona39,2720.68×
Nevada39,2551.43×
Virginia36,3960.53×
Oregon33,2451.02×
Massachusetts33,1910.6×
New Jersey30,9540.43×
Pennsylvania27,8880.29×
Georgia27,6230.32×
Colorado27,2950.61×
Michigan23,7620.32×
North Carolina21,7310.26×
Maryland21,3090.44×
Ohio21,1380.24×
Indiana14,6120.28×
Tennessee14,4950.26×
Minnesota14,1650.35×
Wisconsin13,1080.31×
Hawaii12,3481.01×
Washington, District of Columbia12,1541.43×
Missouri11,0750.24×
Utah10,1420.4×
Connecticut9,4570.33×
Idaho7,2120.51×
South Carolina6,4740.15×
Kentucky6,1040.17×
Oklahoma5,4790.17×
Iowa5,3840.23×
Louisiana5,1840.14×
Alabama5,0230.13×
Kansas4,7630.21×
Arkansas3,4360.15×
New Mexico3,3900.24×
Nebraska2,9330.21×
Rhode Island2,8140.31×
New Hampshire2,6710.24×
Montana1,9650.25×
Mississippi1,9630.08×
Maine1,8750.18×
Delaware1,6450.21×
West Virginia1,4240.11×
Vermont1,3450.27×
Alaska1,2250.2×
North Dakota8620.15×
South Dakota8010.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philz Coffee audience
BrandAffinityCategory
Intelligentsia Coffee & Tea193.75×Food & Beverages
Kazakhstan77.24×Travel & Leisure
Casey13.88×Music & Radio
Blue Bottle Coffee Company36.65×Food & Beverages
Belarus54.06×Travel & Leisure
Dutch Bros. Coffee21.46×Food & Beverages
7-Eleven11.71×Shopping
Tom DeLonge78.27×Music & Radio
DePaul University55.8×Business & Career
Compensation and benefits39.45×Business & Career
Pittsburg State University120.18×Business & Career
Students' union28.05×Business & Career
Ukrainian language30×Politics & Society
Legal education23.58×Business & Career
Odessa31.41×Travel & Leisure
United States Department of Labor39.29×Politics & Society
Military press31.91×Sports
Drew University190.77×Business & Career
Administrative law46.85×Politics & Society
star world111.11×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philz Coffee audience
TraitClusterScore
Design AffinityPREMIUM2.21
Early Adopter MentalityPOWER1.88
IndulgenceJOY1.83
SustainabilityBALANCE1.47
Urban LifestyleOPEN1.4
Healthy LifestyleBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Philz Coffee
CountryShare
United States93.1%
Japan1.7%
China1.2%

See Philz Coffee audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Philz Coffee have in United States?

Philz Coffee has an estimated audience of 2,830,430 people in United States, concentrated in California and Illinois.

What is the gender split and age of Philz Coffee fans?

72.3% of Philz Coffee fans are female, 27.7% are male, with an average age of 43.8 years.

Which brands do Philz Coffee fans like most?

Philz Coffee fans show strongest brand affinity for Intelligentsia Coffee & Tea (193.75×), Kazakhstan (77.24×), and Casey (13.88×) over the country average.

Where do Philz Coffee fans live in United States?

Philz Coffee fans in United States are most concentrated in California (reach 2,122,823), Illinois (reach 464,026), and New York (reach 93,373). These three regions account for the largest share of the active audience.

What other brands do Philz Coffee fans also like?

Beyond Philz Coffee itself, the audience over-indexes on Kazakhstan (77.24×), Casey (13.88×), Blue Bottle Coffee Company (36.65×), and Belarus (54.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philz Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.