A data profile of the people who buy, follow and care about Superman in Brazil — modelled from more than twelve digital signal sources. Superman has an estimated audience of 30,875,087 people in Brazil.
The average Superman fan in Brazil is 28.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Stitch!, Harry Potter, Supergirl, with strongest over-indexing on Stitch! (7.45× the country average).
Demographically, the Superman audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Superman fan in Brazil is balanced, around 28.2 years old, with strong Community Orientation tendencies and a notable affinity for Stitch!.
The key figures that characterise the Superman profile in Brazil.
47.2% are female, 52.8% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 28.2 |
| Estimated audience size | 30,875,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Superman audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Where the Superman audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~700K | 1.21× | |
| 02 | Amapá | ~100K | 1.20× | |
| 03 | Federal District | ~700K | 1.17× | |
| 04 | Ceará | ~1.5M | 1.15× | |
| 05 | Pernambuco | ~2M | 1.14× | |
| 06 | Alagoas | ~600K | 1.12× | |
| 07 | Sergipe | ~400K | 1.12× | |
| 08 | Pará | ~1M | 1.10× | |
| 09 | Maranhão | ~900K | 1.10× | |
| 10 | Piauí | ~500K | 1.08× | |
| 11 | Roraima | ~100K | 1.07× | |
| 12 | Rio Grande do Norte | ~600K | 1.06× | |
| 13 | Rio de Janeiro | ~3.5M | 1.05× | |
| 14 | Paraíba | ~700K | 1.04× | |
| 15 | Mato Grosso do Sul | ~500K | 0.98× | |
| 16 | São Paulo | ~8.5M | 0.96× | |
| 17 | Bahia | ~2M | 0.96× | |
| 18 | Goiás | ~1M | 0.94× | |
| 19 | Minas Gerais | ~3M | 0.90× | |
| 20 | Acre | ~100K | 0.89× | |
| 21 | Espírito Santo | ~600K | 0.88× | |
| 22 | Rondônia | ~300K | 0.88× | |
| 23 | Paraná | ~2M | 0.84× | |
| 24 | Rio Grande do Sul | ~1.5M | 0.84× | |
| 25 | Tocantins | ~200K | 0.80× | |
| 26 | Mato Grosso | ~500K | 0.76× | |
| 27 | Santa Catarina | ~1M | 0.74× |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supergirl (U.S. TV series) | Movies & TV | 13.75× | ||
| 02 | Batman Begins | Movies & TV | 10.16× | ||
| 03 | Supergirl | Movies & TV | 9.02× | ||
| 04 | Saber (Fate/stay night) | Literature | 8.85× | ||
| 05 | Batman | Movies & TV | 7.97× | ||
| 06 | Wolverine (comic book) | Literature | 7.94× | ||
| 07 | Wonder Woman | Movies & TV | 7.81× | ||
| 08 | Stitch! | Movies & TV | 7.45× | ||
| 09 | Robert Redford | Movies & TV | 5.84× | ||
| 10 | Peacemaker | Movies & TV | 5.74× | ||
| 11 | One Piece | Movies & TV | 4.65× | ||
| 12 | YouTube Music | Internet & Social Media | 4.45× | ||
| 13 | Beetlejuice | Movies & TV | 4.02× | ||
| 14 | Godzilla | Movies & TV | 3.76× | ||
| 15 | Superhero | Movies & TV | 3.47× | ||
| 16 | Mounjaro | Health | 3.25× | ||
| 17 | Harry Potter | Movies & TV | 3.22× | ||
| 18 | TikTok | Internet & Social Media | 3.05× | ||
| 19 | Stranger Things | Movies & TV | 2.78× | ||
| 20 | Seleção Brasileira | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.77× | |
| Early Adopter Mentality | POWER | 1.60× | |
| Extroversion | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.78× | |
| Spirituality | BALANCE | 0.85× | |
| Creativity | OPEN | 0.92× |
Superman has an estimated audience of 30,875,087 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
47.2% of Superman fans are female, 52.8% are male, with an average age of 28.2 years.
Superman fans show strongest brand affinity for Stitch! (7.45×), Harry Potter (3.22×), and Supergirl (9.02×) over the country average.
Superman fans in Brazil are most concentrated in São Paulo (reach ~8.5M), Rio de Janeiro (reach ~3.5M), and Minas Gerais (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Superman itself, the audience over-indexes on Harry Potter (3.22×), Supergirl (9.02×), Supergirl (U.S. TV series) (13.75×), and Batman (7.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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