Superman Audience in Brazil
Superman has an estimated audience of 4,168,021 people in Brazil. 47.2% are female, 52.8% are male, average age 28.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Stitch!, Harry Potter, Supergirl, Supergirl (U.S. TV series), TikTok.
The average Superman fan in Brazil is 28.2 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Stitch!, Harry Potter, Supergirl, with strongest over-indexing on Stitch! (7.45× the country average). Demographically, the Superman audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Superman fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 28.2 |
| Estimated audience size | 4,168,021 |
Audience persona
The typical Superman fan in Brazil is balanced, around 28.2 years old, with strong Risk Appetite tendencies and a notable affinity for Stitch!.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,036,923 | 0.96× |
| Rio de Janeiro | 410,922 | 1.05× |
| Minas Gerais | 387,057 | 0.9× |
| Bahia | 263,752 | 0.96× |
| Pernambuco | 218,575 | 1.14× |
| Paraná | 213,260 | 0.84× |
| Ceará | 210,688 | 1.16× |
| Rio Grande do Sul | 206,634 | 0.84× |
| Goiás | 150,234 | 0.94× |
| Pará | 150,113 | 1.1× |
| Santa Catarina | 141,599 | 0.74× |
| Maranhão | 114,402 | 1.1× |
| Amazonas | 87,968 | 1.22× |
| Paraíba | 86,943 | 1.04× |
| Federal District | 81,153 | 1.17× |
| Espírito Santo | 76,253 | 0.88× |
| Rio Grande do Norte | 73,890 | 1.06× |
| Alagoas | 68,380 | 1.12× |
| Piauí | 62,831 | 1.09× |
| Mato Grosso do Sul | 59,412 | 0.98× |
| Mato Grosso | 59,137 | 0.76× |
| Sergipe | 48,680 | 1.12× |
| Rondônia | 30,507 | 0.88× |
| Tocantins | 21,888 | 0.79× |
| Amapá | 17,955 | 1.21× |
| Acre | 12,827 | 0.88× |
| Roraima | 12,652 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stitch! | 7.45× | Movies & TV |
| Harry Potter | 3.22× | Movies & TV |
| Supergirl | 9.02× | Movies & TV |
| Supergirl (U.S. TV series) | 13.75× | Movies & TV |
| TikTok | 3.05× | Internet & Social Media |
| Batman | 7.97× | Movies & TV |
| Godzilla | 3.76× | Movies & TV |
| Wonder Woman | 7.81× | Movies & TV |
| YouTube Music | 4.45× | Internet & Social Media |
| Euphoria | 2.18× | Movies & TV |
| Mounjaro | 3.25× | Health |
| Stranger Things | 2.78× | Movies & TV |
| Beetlejuice | 4.02× | Movies & TV |
| One Piece | 4.65× | Movies & TV |
| Robert Redford | 5.84× | Movies & TV |
| Saber (Fate/stay night) | 8.85× | Literature |
| Peacemaker | 5.74× | Movies & TV |
| Batman Begins | 10.16× | Movies & TV |
| Superhero | 3.47× | Movies & TV |
| Wolverine (comic book) | 7.94× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.67 |
| Early Adopter Mentality | POWER | 1.64 |
| Community Orientation | OPEN | 1.6 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Mindfulness | BALANCE | 1.32 |
| Social Media Usage | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| India | 7.4% |
See Superman audiences in other countries
More TV series audiences in Brazil
- Euphoria (29,412,994)
- Stranger Things (15,695,984)
- Friends (15,647,836)
- Ben 10 (11,376,565)
- Motorcycles (10,423,536)
Frequently asked questions
How many fans does Superman have in Brazil?
Superman has an estimated audience of 4,168,021 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Superman fans?
47.2% of Superman fans are female, 52.8% are male, with an average age of 28.2 years.
Which brands do Superman fans like most?
Superman fans show strongest brand affinity for Stitch! (7.45×), Harry Potter (3.22×), and Supergirl (9.02×) over the country average.
Where do Superman fans live in Brazil?
Superman fans in Brazil are most concentrated in São Paulo (reach 1,036,923), Rio de Janeiro (reach 410,922), and Minas Gerais (reach 387,057). These three regions account for the largest share of the active audience.
What other brands do Superman fans also like?
Beyond Superman itself, the audience over-indexes on Harry Potter (3.22×), Supergirl (9.02×), Supergirl (U.S. TV series) (13.75×), and TikTok (3.05×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.