A data profile of the people who buy, follow and care about Beetlejuice in Brazil — modelled from more than twelve digital signal sources. Beetlejuice has an estimated audience of 6,166,833 people in Brazil.
The average Beetlejuice fan in Brazil is 36.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Side Effects (2013 film), Dawson's Creek, Mulholland Drive (film), with strongest over-indexing on Side Effects (2013 film) (382.92× the country average).
Demographically, the Beetlejuice audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Beetlejuice fan in Brazil is more female, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Side Effects (2013 film).
The key figures that characterise the Beetlejuice profile in Brazil.
67.4% are female, 32.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 36.2 |
| Estimated audience size | 6,166,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Beetlejuice audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 45.0% |
| United Kingdom | 8.3% |
| Brazil | 8.2% |
Where the Beetlejuice audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3M | 1.63× | |
| 02 | Rio de Janeiro | ~1M | 1.59× | |
| 03 | Federal District | ~200K | 1.44× | |
| 04 | Rio Grande do Sul | ~600K | 1.35× | |
| 05 | Paraná | ~600K | 1.31× | |
| 06 | Santa Catarina | ~400K | 1.27× | |
| 07 | Amazonas | ~100K | 1.06× | |
| 08 | Rio Grande do Norte | ~100K | 1.04× | |
| 09 | Minas Gerais | ~800K | 1.03× | |
| 10 | Paraíba | ~100K | 1.02× | |
| 11 | Mato Grosso do Sul | ~100K | 1.02× | |
| 12 | Amapá | ~30K | 1.02× | |
| 13 | Pernambuco | ~300K | 0.99× | |
| 14 | Sergipe | ~70K | 0.98× | |
| 15 | Ceará | ~300K | 0.94× | |
| 16 | Alagoas | ~100K | 0.93× | |
| 17 | Goiás | ~200K | 0.91× | |
| 18 | Roraima | ~20K | 0.91× | |
| 19 | Pará | ~200K | 0.90× | |
| 20 | Espírito Santo | ~100K | 0.87× | |
| 21 | Acre | ~20K | 0.83× | |
| 22 | Piauí | ~80K | 0.81× | |
| 23 | Rondônia | ~50K | 0.81× | |
| 24 | Bahia | ~400K | 0.76× | |
| 25 | Maranhão | ~100K | 0.71× | |
| 26 | Mato Grosso | ~90K | 0.66× | |
| 27 | Tocantins | ~30K | 0.64× |
The strongest cross-interests of the Beetlejuice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Side Effects (2013 film) | Movies & TV | 382.92× | ||
| 02 | Heathers | Movies & TV | 381.90× | ||
| 03 | Mulholland Drive (film) | Movies & TV | 381.31× | ||
| 04 | Legal drama | Movies & TV | 366.47× | ||
| 05 | The Prestige (film) | Movies & TV | 363.56× | ||
| 06 | Clue (film) | Movies & TV | 361.09× | ||
| 07 | Still Alice | Movies & TV | 357.98× | ||
| 08 | Now You See Me (film) | Movies & TV | 349.55× | ||
| 09 | Cruel Intentions | Movies & TV | 347.43× | ||
| 10 | Rear Window | Cars & Mobility | 343.39× | ||
| 11 | Dawson's Creek | Movies & TV | 335.34× | ||
| 12 | Collateral (film) | Movies & TV | 334.14× | ||
| 13 | Minority Report (film) | Movies & TV | 327.97× | ||
| 14 | American Crime (TV series) | Movies & TV | 286.74× | ||
| 15 | Christian Slater | Movies & TV | 276.92× | ||
| 16 | Joshua Jackson | Movies & TV | 276.87× | ||
| 17 | Memento (film) | Movies & TV | 275.65× | ||
| 18 | Urban legend | Internet & Social Media | 136.61× | ||
| 19 | Fringe (TV series) | Movies & TV | 126.57× | ||
| 20 | Donnie Darko | Movies & TV | 93.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| Extroversion | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.87× | |
| Travelling | THRILL | 0.88× |
Beetlejuice has an estimated audience of 6,166,833 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
67.4% of Beetlejuice fans are female, 32.6% are male, with an average age of 36.2 years.
Beetlejuice fans show strongest brand affinity for Side Effects (2013 film) (382.92×), Dawson's Creek (335.34×), and Mulholland Drive (film) (381.31×) over the country average.
Beetlejuice fans in Brazil are most concentrated in São Paulo (reach ~3M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Beetlejuice itself, the audience over-indexes on Dawson's Creek (335.34×), Mulholland Drive (film) (381.31×), Heathers (381.9×), and Legal drama (366.47×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Beetlejuice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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