A data profile of the people who buy, follow and care about Roblox in Brazil — modelled from more than twelve digital signal sources. Roblox has an estimated audience of 8,483,133 people in Brazil.
The average Roblox fan in Brazil is 33.7 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include CapCut, Lego Minecraft, Minecraft, with strongest over-indexing on CapCut (18.2× the country average).
Demographically, the Roblox audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Roblox fan in Brazil is balanced, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CapCut.
The key figures that characterise the Roblox profile in Brazil.
51.3% are female, 48.7% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 33.7 |
| Estimated audience size | 8,483,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Roblox audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 8.2% |
| Peru | 7.1% |
| Philippines | 5.1% |
Where the Roblox audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~90K | 1.27× | |
| 02 | Amapá | ~40K | 1.21× | |
| 03 | Mato Grosso | ~200K | 1.18× | |
| 04 | Roraima | ~30K | 1.13× | |
| 05 | Amazonas | ~200K | 1.11× | |
| 06 | Mato Grosso do Sul | ~100K | 1.08× | |
| 07 | Acre | ~30K | 1.08× | |
| 08 | Pernambuco | ~400K | 1.07× | |
| 09 | Sergipe | ~90K | 1.06× | |
| 10 | Pará | ~300K | 1.05× | |
| 11 | Goiás | ~300K | 1.04× | |
| 12 | Paraíba | ~200K | 1.01× | |
| 13 | Alagoas | ~100K | 1.01× | |
| 14 | Espírito Santo | ~200K | 1.00× | |
| 15 | Maranhão | ~200K | 0.98× | |
| 16 | Tocantins | ~50K | 0.98× | |
| 17 | Paraná | ~500K | 0.96× | |
| 18 | Rio Grande do Sul | ~500K | 0.96× | |
| 19 | Santa Catarina | ~400K | 0.95× | |
| 20 | Rio Grande do Norte | ~100K | 0.95× | |
| 21 | Minas Gerais | ~800K | 0.92× | |
| 22 | Ceará | ~300K | 0.91× | |
| 23 | Piauí | ~100K | 0.90× | |
| 24 | São Paulo | ~2M | 0.88× | |
| 25 | Bahia | ~500K | 0.84× | |
| 26 | Rio de Janeiro | ~600K | 0.74× | |
| 27 | Federal District | ~100K | 0.73× |
The strongest cross-interests of the Roblox audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego Minecraft | Kids & Family | 39.22× | ||
| 02 | Scratch (programming language) | Technology & Electronics | 39.02× | ||
| 03 | Minecraft: Story Mode | Games | 38.12× | ||
| 04 | Tomb Raider: Anniversary | Games | 35.63× | ||
| 05 | Tomb Raider (1996 video game) | Games | 28.20× | ||
| 06 | Super Smash Bros. Brawl | Games | 21.20× | ||
| 07 | CapCut | Technology & Electronics | 18.20× | ||
| 08 | Video game music | Music & Radio | 15.45× | ||
| 09 | Among Us | Games | 15.30× | ||
| 10 | Skibidi Toilet | Internet & Social Media | 14.94× | ||
| 11 | GameSpot | Games | 10.92× | ||
| 12 | Minecraft | Games | 8.07× | ||
| 13 | Monster Hunter | Games | 7.75× | ||
| 14 | Subway Surfers | Games | 7.31× | ||
| 15 | Cuphead | Movies & TV | 6.01× | ||
| 16 | Fortnite | Games | 2.79× | ||
| 17 | Barbie | Movies & TV | 2.67× | ||
| 18 | Khan Academy | Business & Career | 2.32× | ||
| 19 | TikTok | Internet & Social Media | 1.58× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.18× | |
| Social Media Usage | JOY | 1.08× | |
| Family Orientation | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× |
Roblox has an estimated audience of 8,483,133 people in Brazil, concentrated in São Paulo and Minas Gerais.
51.3% of Roblox fans are female, 48.7% are male, with an average age of 33.7 years.
Roblox fans show strongest brand affinity for CapCut (18.2×), Lego Minecraft (39.22×), and Minecraft (8.07×) over the country average.
Roblox fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Roblox itself, the audience over-indexes on Lego Minecraft (39.22×), Minecraft (8.07×), Barbie (2.67×), and Scratch (programming language) (39.02×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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