A data profile of the people who buy, follow and care about Minecraft in Brazil — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 3,590,398 people in Brazil.
The average Minecraft fan in Brazil is 32.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Cuphead, Roblox, A Minecraft Movie, with strongest over-indexing on Cuphead (15.48× the country average).
Demographically, the Minecraft audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Minecraft fan in Brazil is more male, around 32.3 years old, with strong Social Media Usage tendencies and a notable affinity for Cuphead.
The key figures that characterise the Minecraft profile in Brazil.
38.6% are female, 61.4% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 32.3 |
| Estimated audience size | 3,590,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide Minecraft audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 4.5% |
| Brazil | 4.3% |
Where the Minecraft audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.31× | |
| 02 | Pará | ~100K | 1.28× | |
| 03 | Maranhão | ~100K | 1.28× | |
| 04 | Amazonas | ~80K | 1.25× | |
| 05 | Roraima | ~10K | 1.19× | |
| 06 | Rondônia | ~30K | 1.15× | |
| 07 | Acre | ~10K | 1.14× | |
| 08 | Piauí | ~50K | 1.09× | |
| 09 | Paraná | ~200K | 1.06× | |
| 10 | Alagoas | ~50K | 1.05× | |
| 11 | Mato Grosso | ~70K | 1.04× | |
| 12 | Pernambuco | ~200K | 1.03× | |
| 13 | Paraíba | ~70K | 1.03× | |
| 14 | Sergipe | ~40K | 1.01× | |
| 15 | Rio Grande do Norte | ~60K | 0.99× | |
| 16 | Mato Grosso do Sul | ~50K | 0.98× | |
| 17 | Ceará | ~200K | 0.97× | |
| 18 | Bahia | ~200K | 0.96× | |
| 19 | Tocantins | ~20K | 0.92× | |
| 20 | Goiás | ~100K | 0.90× | |
| 21 | Rio Grande do Sul | ~200K | 0.86× | |
| 22 | Espírito Santo | ~60K | 0.86× | |
| 23 | Santa Catarina | ~100K | 0.83× | |
| 24 | São Paulo | ~700K | 0.80× | |
| 25 | Minas Gerais | ~300K | 0.79× | |
| 26 | Rio de Janeiro | ~200K | 0.62× | |
| 27 | Federal District | ~40K | 0.59× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A Minecraft Movie | Movies & TV | 24.83× | ||
| 02 | Cuphead | Movies & TV | 15.48× | ||
| 03 | Among Us | Games | 11.32× | ||
| 04 | Monster Hunter | Games | 9.81× | ||
| 05 | Roblox | Games | 5.63× | ||
| 06 | CapCut | Technology & Electronics | 3.57× | ||
| 07 | One Piece | Movies & TV | 3.47× | ||
| 08 | Epic Games | Games | 3.37× | ||
| 09 | Twitch | Games | 3.35× | ||
| 10 | Creative Commons | Technology & Electronics | 3.25× | ||
| 11 | Crunchyroll | Games | 3.09× | ||
| 12 | Mobile game | Games | 2.93× | ||
| 13 | Sportingbet | Sports | 2.67× | ||
| 14 | Betfair | Games | 2.58× | ||
| 15 | Sofascore | Sports | 2.42× | ||
| 16 | Godzilla | Movies & TV | 2.33× | ||
| 17 | Serie A | Sports | 2.03× | ||
| 18 | TikTok | Internet & Social Media | 1.95× | ||
| 19 | Scooby-Doo | Movies & TV | 1.70× | ||
| 20 | Superman | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.49× | |
| Indulgence | JOY | 0.52× | |
| Sustainability | BALANCE | 0.53× |
Minecraft has an estimated audience of 3,590,398 people in Brazil, concentrated in São Paulo and Minas Gerais.
38.6% of Minecraft fans are female, 61.4% are male, with an average age of 32.3 years.
Minecraft fans show strongest brand affinity for Cuphead (15.48×), Roblox (5.63×), and A Minecraft Movie (24.83×) over the country average.
Minecraft fans in Brazil are most concentrated in São Paulo (reach ~700K), Minas Gerais (reach ~300K), and Paraná (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Minecraft itself, the audience over-indexes on Roblox (5.63×), A Minecraft Movie (24.83×), Mobile game (2.93×), and CapCut (3.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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