Rascasse Audience Intelligence

CapCut Target Market in Brazil

A data profile of the people who buy, follow and care about CapCut in Brazil — modelled from more than twelve digital signal sources. CapCut has an estimated audience of 7,988,764 people in Brazil.

#3among Software in Brazil#61among Brand in Brazil#54in Technology & Electronics

The average CapCut fan in Brazil is 36.2 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CapCut profile in Brazil.

Audience size
8M
in Brazil
Gender
51.0%♀
49.0% male
Age
36.2
average years
Country rank
#765
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CapCut

51.0% are female, 49.0% are male, average age 36.2.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for CapCut audience in Brazil
MetricValue
Female51.0%
Male49.0%
Average age36.2
Estimated audience size7,988,764
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the CapCut audience in Brazil
Age bracketShare%
16-1923%
20-2925%
30-3922%
40-4917%
50+13%
Fig. 04

Worldwide distribution

8.3%

of the worldwide CapCut audience comes from Brazil.

Worldwide audience distribution share by country for CapCut
CountryShare
India15.1%
United States9.7%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CapCut audience in Brazil is strongest.

Fig. 05

Top regions by affinity

CapCut customers by region in Brazil
#RegionReachAffinity×
01Santa Catarina~400K1.14×
02Maranhão~200K1.13×
03Rondônia~80K1.13×
04Piauí~100K1.05×
05Rio Grande do Sul~500K1.04×
06Pará~300K1.04×
07Sergipe~90K1.03×
08Acre~30K1.02×
09Rio Grande do Norte~100K1.01×
10Mato Grosso do Sul~100K1.01×
11Alagoas~100K1.00×
12Tocantins~50K0.99×
13Roraima~20K0.99×
14Minas Gerais~800K0.98×
15Bahia~500K0.98×
16Goiás~300K0.98×
17Espírito Santo~200K0.98×
18Paraíba~200K0.98×
19Paraná~500K0.97×
20Pernambuco~400K0.97×
21Ceará~300K0.97×
22Mato Grosso~100K0.97×
23Amazonas~100K0.97×
24Federal District~100K0.95×
25São Paulo~2M0.94×
26Amapá~30K0.91×
27Rio de Janeiro~700K0.86×
Appendix

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More Software audiences in Brazil

See CapCut audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for CapCut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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