Rascasse Audience Intelligence

Office 365 Target Market in Brazil

A data profile of the people who buy, follow and care about Office 365 in Brazil — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 4,181,196 people in Brazil.

#4among Software in Brazil#131among Brand in Brazil#106in Technology & Electronics

The average Office 365 fan in Brazil is 36.2 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office 365 profile in Brazil.

Audience size
4.2M
in Brazil
Gender
35.9%♀
64.1% male
Age
36.2
average years
Country rank
#1627
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office 365

35.9% are female, 64.1% are male, average age 36.2.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Office 365 audience in Brazil
MetricValue
Female35.9%
Male64.1%
Average age36.2
Estimated audience size4,181,196
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Office 365 audience in Brazil
Age bracketShare%
16-1926%
20-2921%
30-3922%
40-4917%
50+14%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Office 365 audience comes from Brazil.

Worldwide audience distribution share by country for Office 365
CountryShare
United States7.0%
United Kingdom6.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office 365 audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Office 365 customers by region in Brazil
#RegionReachAffinity×
01Federal District~200K2.52×
02São Paulo~3M2.18×
03Rio Grande do Sul~500K1.56×
04Minas Gerais~700K1.33×
05Rio de Janeiro~600K1.25×
06Espírito Santo~100K1.19×
07Paraná~300K1.16×
08Amapá~20K1.01×
09Bahia~300K0.98×
10Rio Grande do Norte~80K0.93×
11Sergipe~50K0.93×
12Santa Catarina~200K0.92×
13Mato Grosso do Sul~70K0.92×
14Pará~100K0.91×
15Pernambuco~200K0.90×
16Goiás~200K0.88×
17Ceará~200K0.79×
18Mato Grosso~70K0.77×
19Amazonas~60K0.76×
20Paraíba~70K0.75×
21Rondônia~30K0.73×
22Piauí~50K0.70×
23Acre~10K0.68×
24Tocantins~20K0.65×
25Roraima~9K0.62×
26Maranhão~70K0.60×
27Alagoas~40K0.55×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Brazil

See Office 365 audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →