Rascasse Audience Intelligence

Office 365 Target Market in Spain

A data profile of the people who buy, follow and care about Office 365 in Spain — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 2,197,649 people in Spain.

#3among Software in Spain#180among Brand in Spain#103in Technology & Electronics

The average Office 365 fan in Spain is 31.9 years old, more male, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Catalonia, Comunidad Valenciana.

Top brand affinities include Microsoft Teams, OneDrive, Microsoft Copilot, with strongest over-indexing on Microsoft Teams (93.13× the country average).

Demographically, the Office 365 audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Office 365 fan in Spain is more male, around 31.9 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Teams.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office 365 profile in Spain.

Audience size
2.2M
in Spain
Gender
36.2%♀
63.8% male
Age
31.9
average years
Country rank
#1813
Brand in Spain
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office 365

36.2% are female, 63.8% are male, average age 31.9.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Office 365 audience in Spain
MetricValue
Female36.2%
Male63.8%
Average age31.9
Estimated audience size2,197,649
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Office 365 audience in Spain
Age bracketShare%
16-1941%
20-2922%
30-3913%
40-4915%
50+9%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Office 365 audience comes from Spain.

Worldwide audience distribution share by country for Office 365
CountryShare
United States7.0%
United Kingdom6.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office 365 audience in Spain is strongest.

Fig. 05

Top regions by affinity

Office 365 customers by region in Spain
#RegionReachAffinity×
01Cantabria~200K5.23×
02La Rioja~30K1.85×
03Principality of Asturias~70K1.14×
04Comunidad Valenciana~300K1.04×
05Community of Madrid~400K0.96×
06Basque Autonomous Country~90K0.91×
07Catalonia~400K0.81×
08Aragon~50K0.74×
09Castilla-La Mancha~60K0.54×
10Region of Murcia~50K0.54×
11Castile and León~60K0.53×
12Extremadura~30K0.52×
13Navarre~20K0.52×
14Galicia~60K0.47×
15Balearic Islands~30K0.45×
16Andalusia~200K0.40×
17Canary Islands~50K0.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office 365 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office 365 audience
#·InterestCategoryAffinity×
01Microsoft TeamsTechnology & Electronics93.13×
02OpenVPNTechnology & Electronics77.87×
03CyberGhost VPNTechnology & Electronics73.81×
04SFRTechnology & Electronics52.05×
05Free MobileTechnology & Electronics49.70×
06Microsoft CopilotTechnology & Electronics47.17×
07FabFilterTechnology & Electronics44.90×
08Personally identifiable informationInternet & Social Media40.46×
09Virtual private networkTechnology & Electronics33.39×
10Antivirus softwareTechnology & Electronics29.95×
11OneDriveTechnology & Electronics27.11×
12La Oreja de Van GoghMusic & Radio25.57×
13Magnolia (film)Movies & TV20.00×
14Rango (2011 film)Movies & TV20.00×
15SurfsharkTechnology & Electronics17.50×
16Déjà Vu (2006 film)Movies & TV16.46×
17Computer virusTechnology & Electronics15.90×
18NordVPNTechnology & Electronics12.84×
19Computer hardwareTechnology & Electronics3.65×
20EntertainmentMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office 365 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office 365 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.90×
TraditionCONSERVATISM1.27×
Social Media UsageJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office 365 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Office 365's target market in Spain?

Office 365's target market in Spain covers an estimated 2,197,649 people, concentrated in Community of Madrid and Catalonia.

02

What is the gender split and age of Office 365 customers?

36.2% of the Office 365 audience are female, 63.8% are male, with an average age of 31.9 years.

03

Which brands do Office 365 fans like most?

Office 365 fans show strongest brand affinity for Microsoft Teams (93.13×), OneDrive (27.11×), and Microsoft Copilot (47.17×) over the country average.

04

Where do Office 365 fans live in Spain?

Office 365 fans in Spain are most concentrated in Community of Madrid (reach ~400K), Catalonia (reach ~400K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Office 365 fans also like?

Beyond Office 365 itself, the audience over-indexes on OneDrive (27.11×), Microsoft Copilot (47.17×), La Oreja de Van Gogh (25.57×), and Personally identifiable information (40.46×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Spain

See Office 365 audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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