A data profile of the people who buy, follow and care about Computer hardware in Spain — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 4,916,310 people in Spain.
The average Computer hardware fan in Spain is 43.7 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Twitch, TikTok, Gaming computer, with strongest over-indexing on Twitch (5.71× the country average).
Demographically, the Computer hardware audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Computer hardware fan in Spain is balanced, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the Computer hardware profile in Spain.
45.5% are female, 54.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 43.7 |
| Estimated audience size | 4,916,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Computer hardware audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
Where the Computer hardware audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~70K | 1.17× | |
| 02 | Extremadura | ~100K | 1.12× | |
| 03 | Principality of Asturias | ~100K | 1.07× | |
| 04 | Region of Murcia | ~200K | 1.04× | |
| 05 | Aragon | ~100K | 1.04× | |
| 06 | Castilla-La Mancha | ~200K | 1.00× | |
| 07 | Balearic Islands | ~100K | 1.00× | |
| 08 | Castile and León | ~200K | 0.98× | |
| 09 | Canary Islands | ~200K | 0.96× | |
| 10 | Galicia | ~200K | 0.96× | |
| 11 | Basque Autonomous Country | ~200K | 0.96× | |
| 12 | Comunidad Valenciana | ~500K | 0.91× | |
| 13 | Andalusia | ~900K | 0.90× | |
| 14 | Catalonia | ~800K | 0.89× | |
| 15 | Community of Madrid | ~700K | 0.86× |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming computer | Technology & Electronics | 6.22× | ||
| 02 | Twitch | Games | 5.71× | ||
| 03 | Graphics processing unit | Technology & Electronics | 4.97× | ||
| 04 | Minecraft | Games | 4.79× | ||
| 05 | PC game | Games | 4.30× | ||
| 06 | Instant Gaming | Games | 4.26× | ||
| 07 | Epic Games | Games | 4.25× | ||
| 08 | League of Legends | Games | 4.16× | ||
| 09 | Massively multiplayer online role-playing games | Games | 3.62× | ||
| 10 | Anime convention | Literature | 3.37× | ||
| 11 | Fortnite | Games | 3.30× | ||
| 12 | Mobile game | Games | 3.03× | ||
| 13 | TikTok | Internet & Social Media | 2.94× | ||
| 14 | Gamer | Games | 2.89× | ||
| 15 | Personal computer | Technology & Electronics | 2.61× | ||
| 16 | Computing | Technology & Electronics | 2.42× | ||
| 17 | Mobile device | Technology & Electronics | 2.21× | ||
| 18 | Superman | Movies & TV | 1.87× | ||
| 19 | FIFA World Cup | Sports | 1.66× | ||
| 20 | Video games | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Social Media Usage | JOY | 1.49× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Design Affinity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.79× |
Computer hardware has an estimated audience of 4,916,310 people in Spain, concentrated in Andalusia and Catalonia.
45.5% of Computer hardware fans are female, 54.5% are male, with an average age of 43.7 years.
Computer hardware fans show strongest brand affinity for Twitch (5.71×), TikTok (2.94×), and Gaming computer (6.22×) over the country average.
Computer hardware fans in Spain are most concentrated in Andalusia (reach ~900K), Catalonia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Computer hardware itself, the audience over-indexes on TikTok (2.94×), Gaming computer (6.22×), Mobile game (3.03×), and PC game (4.3×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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