A data profile of the people who buy, follow and care about Computer hardware in Brazil — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 9,060,796 people in Brazil.
The average Computer hardware fan in Brazil is 41.5 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Mobile device, OPPO, Mobile phone accessories, with strongest over-indexing on Mobile device (2.13× the country average).
Demographically, the Computer hardware audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Computer hardware fan in Brazil is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile device.
The key figures that characterise the Computer hardware profile in Brazil.
52.6% are female, 47.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.5 |
| Estimated audience size | 9,060,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Computer hardware audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
Where the Computer hardware audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~200K | 1.06× | |
| 02 | Piauí | ~100K | 1.05× | |
| 03 | Alagoas | ~100K | 1.04× | |
| 04 | Espírito Santo | ~200K | 1.03× | |
| 05 | Amazonas | ~200K | 1.03× | |
| 06 | Sergipe | ~100K | 1.03× | |
| 07 | Acre | ~30K | 1.02× | |
| 08 | Roraima | ~30K | 1.02× | |
| 09 | Mato Grosso do Sul | ~100K | 1.01× | |
| 10 | Tocantins | ~60K | 1.01× | |
| 11 | Paraíba | ~200K | 1.00× | |
| 12 | Rondônia | ~80K | 1.00× | |
| 13 | Amapá | ~30K | 1.00× | |
| 14 | Mato Grosso | ~200K | 0.99× | |
| 15 | Federal District | ~100K | 0.99× | |
| 16 | Pernambuco | ~400K | 0.98× | |
| 17 | Pará | ~300K | 0.98× | |
| 18 | Maranhão | ~200K | 0.98× | |
| 19 | Ceará | ~400K | 0.97× | |
| 20 | Goiás | ~300K | 0.97× | |
| 21 | Santa Catarina | ~400K | 0.96× | |
| 22 | Bahia | ~600K | 0.95× | |
| 23 | Rio Grande do Sul | ~500K | 0.95× | |
| 24 | Paraná | ~500K | 0.94× | |
| 25 | Minas Gerais | ~900K | 0.92× | |
| 26 | Rio de Janeiro | ~800K | 0.92× | |
| 27 | São Paulo | ~2M | 0.82× |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OPPO | Technology & Electronics | 8.26× | ||
| 02 | Mobile phone accessories | Technology & Electronics | 6.41× | ||
| 03 | Smart device | Technology & Electronics | 3.17× | ||
| 04 | Console game | Games | 2.65× | ||
| 05 | Mobile device | Technology & Electronics | 2.13× | ||
| 06 | Digital Trends | Technology & Electronics | 2.02× | ||
| 07 | Desktop computers | Technology & Electronics | 1.88× | ||
| 08 | Call of Duty | Games | 1.83× | ||
| 09 | Gaming computer | Technology & Electronics | 1.80× | ||
| 10 | Gaming | Games | 1.75× | ||
| 11 | Dota 2 | Games | 1.75× | ||
| 12 | Xiaomi | Technology & Electronics | 1.73× | ||
| 13 | PC game | Games | 1.71× | ||
| 14 | Starlink | Technology & Electronics | 1.66× | ||
| 15 | GitHub | Internet & Social Media | 1.66× | ||
| 16 | Epic Games | Games | 1.66× | ||
| 17 | Dell | Technology & Electronics | 1.66× | ||
| 18 | Apple Watch | Technology & Electronics | 1.59× | ||
| 19 | Hostinger | Technology & Electronics | 1.58× | ||
| 20 | League of Legends | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.75× | |
| Individualism | JOY | 0.79× |
Computer hardware has an estimated audience of 9,060,796 people in Brazil, concentrated in São Paulo and Minas Gerais.
52.6% of Computer hardware fans are female, 47.4% are male, with an average age of 41.5 years.
Computer hardware fans show strongest brand affinity for Mobile device (2.13×), OPPO (8.26×), and Mobile phone accessories (6.41×) over the country average.
Computer hardware fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Computer hardware itself, the audience over-indexes on OPPO (8.26×), Mobile phone accessories (6.41×), Smart device (3.17×), and Starlink (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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